Episerver

Episerver Product StrategyJames NorwoodExecutive Vice President Strategy and CMO

2018

Episerver 2

No Blockchain or crypto currencies

No wearables or virtual assistants

No tablets, digital signage or beacons

No smart devices or cell phones

No personal computers

No calculators

No digital watches or digital music

No digital anything really…Episerver

“We’re always waking

up wondering, how can

we make that customer

say, “wow”?Jeff Bezos

Episerver

Purchase once

a month

Purchase every

week

Dissuaded by

poor content

Reimagining Commerce

Source: Walker Sands survey of 4,000 globally for Episerver, March 2018

63% 23% 95%

Episerver

Audience Quick PollWhat is your usual primary purpose for visiting a brands

website or mobile app for the first time?

1. Searching for a product or service

2. Comparing prices or other variables between brands

3. Making a purchase

4. Locating a branch, store, dealer or office

Episerver

Episerver

Digital Transformation

is Now Mainstream

Episerver

“Our challenge is creating vast digital

change on a short timescale;

disrupting our sector without

disrupting our current high service

levels to our customers.”

CMO, Energy & Utilities, UK

12

60% YoY revenue

uplift during

Black Friday

weekend

31% increase in

GMV during

Holidays

75% YoY revenue

uplift during

January

Sales

68% 2017 retail

growth

attributable

to online

Digital Dexterity

Episerver

“We orchestrate customer journeys

that embrace the shift to digital but

recognize the importance of

interaction with humans in critical

moments of truth.”

CMO, Financial Services, APAC

Episerver

Security and Compliance

Episerver

Quality over Quantity14 Days 14 Hours 14 Minutes to GDPR

Episerver

Path to Personalization

Sources: Personalization programs increase leading companies’ revenues by 6%-10%, BCG 2017

Walker Sands global survey for Episerver of 4,000 consumers, 2018

Mulesoft Connectivity Benchmark Report of 650 IT execs 2018

Comfortable sharing

our information

Episerver

87%

Shift in revenue to

15% of companies

$800B2018 cost of

integrating systems

$800B

Episerver

Elevating the Customer Experience

Cu

sto

me

r E

xpe

rie

nce

Ma

turi

ty

Organizations Digital Maturity

Digital ExperiencePlatformEpiserver Digital Experience Cloud

IndividualizedContentCMS, CDP, Customer Journey

Analytics, AI-based Content

Personalization

IntelligentCampaignsOmnichannel Campaigns,

Event Triggering, CDP,

Customer Journey Analytics

Experience-DrivenCommerceCommerce, CMS, Event Triggering,

CDP, Customer Journey Analytics,

AI-based Personalization

Digital CatalogCMS

Marketing

Automation

Transactional

Commerce

AI-Based

Personalization

Customer Journey

Analytics

Customer Data

Platform (CDP)

Event Triggering

Website

Enterprise

Search

Smart

Personalization

Digital Commerce,

Campaign and CMS

Event Triggers

and Email

A/B Testing &

Optimization

Behavioral Site

Search

Episerver

Episerver Digital Experience Cloud™ Platform

Cloud

Infrastructure

Data Management

Platform

AI Layer

Development

Environment

Application

Services

Episerver

CMS

Episerver

Commerce

Episerver

Social

Episerver

Campaign

Predictive

Analytics

Machine Learning

& Event Triggering

HDInsight

& Data Lake

Campaign Customer ClickstreamCatalogContent

Behavioral

Science

Episerver

Personalization

Cosmos DB Application Insights

REST API De-Coupled HybridCoupled

Episerver

Analytics

Irresistibly Personalized

Seamless Journey

Customer Obsessed

Inspirational Experiences

Exclusive Expertise

Mobile and IoT First

Episerver

Thank YouWelcome to the Conference

2018