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COMMERCE Connecting e-Commerce and Digital Marketing Commerce beyond boundaries

EPiServer 7.5 Commerce

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Page 1: EPiServer 7.5 Commerce

COMMERCE

Connecting e-Commerceand Digital Marketing

Commerce beyond boundaries

Page 2: EPiServer 7.5 Commerce

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Connecting eCommerce and Digital Marketing

I can personalize mycampaigns by market and channel so the offer isalways relevant

My content isautomatically optimized based on performance to maximize the impact of each campaign.

I can launch a newcampaign and drive sales within hours of spottinga new trend

Customers loveshopping with us as they can access our product catalog and place orders on any device or channel they choose to.

New user interface Automatic layout Personalize social media communication

Rapidly launch great e-commerce campaignsEPiServer Commerce is designed for agile marketers who need to quickly respond to market changes and run highly targeted campaigns. The platform’s web-based, drag-and-drop interface makes difficult things easy, so you can sell more, faster, with less effort.

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Easy to use personalization engine A/B testing

Quick campaign launch

• Automatic design and layout: Creating a new campaign has never been easier – drag and drop the content, editorial and the product range you want to promote, it will be automatically optimized for the page and across screens

• Instant preview on multiscreens, mobile and tablet: See what your content will look like in real-time as you create, and switch be-tween any device from PC, mobile and tablet view

• Do more with less: Create a block of content once and reuse it across multiple pages, sites and channels to further speed your time to market.

• Customers don’t just want unique experience, they expect it. With EPiServer Commerce we’ve made it simple to create highly targeted promotion with personalization. You can personalize your content or media assets by demographic, location, customer data, social media and much more.

Mobile first

• Built on responsive design and HTML5, our platform is made for modern digital experience. Every piece of content you create is automatically enabled and optimized for PC, mobile and tablet

• We give your customers a true mobile first experience. You can create and edit directly on the mobile page and personalize your content, by customer segment and device

Campaign optimization

• The self-optimizing multivariate testing feature intelligently learns which content block works best with your customer segments and automatically displays that content more often to help you improve performance over time.

• Perform A/B testing on pages, text and design elements to get an instant view of how the content performs. You can set a single goal or group several goals into one campaign to get a complete view of their performance.

A/B68,4%Conversion

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Grow into new markets with greatcustomer experienceEPiServer Commerce gets your global sites up and running quickly, and lets you reuse global catalog across all your markets and brands, and maximize your profit wherever you operate.

One platform, multiple markets

• Create as many market segments as you need with full support in multiple languages, payment types, currencies and shipping options. Apply market settings to specify which products, catalogs and promotions are active in each market, and cross merchandise to maximize profit.

• See what your customers see in each market with easy market preview, and be in full control of the customer experience at local level.

Connect the omni-channel experience

Today’s customers don’t wait and convenience is key. As your global e-commerce operation grows, the ability to ship faster and cheaper everywhere can make or break a deal. EPiServer Commerce makes it easy to manage your global orders with multiple stock locations. Assign, check and manage your stock easily across your stores and fulfillment centres to enable fast delivery and high customer satisfaction. Also, connect online and in-store experience by letting your customers to buy online, pick up in-store. This not only reduce shipping cost for you and your customers, it removes the hassle of missed home delivery and drives footfall into your store which you can up-sell and cross-sell more.

Connecting eCommerce and Digital Marketing

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Market A

Market B Market D

Market E

Market C

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My global brand is always consistent and relevant, since my website is personalized and optimized for great customer experience, wherever they are.

I have instant access to sales performance by market and channel so i can improve conversions where i need to.

My B2B customers buy more because they can now place and manage their business orders easily on any device

I can manage my global e-commerce operation quickly and easily by reusing product catalog, template and content across all markets and channels

Increase B2B sales with e-commerce

Today’s business buyers are heavily influenced by consumer trends. EPiServer combines the best of both the B2C and B2B worlds to give you a highly flexible, end-to-end e-commerce solution to optimize your business process.

Opening a channel for online acquisition creates new ways to reach new customers. We provide the tools you need to operationalize online selling and deliver personalized offers for your trade customers.

Create as many business customer groups as you need with tiered pricing and specific catalog, and run targeted promotions like volume discounts

Plus, increase convenience and improve customer experience by letting them check out products, place and manage their business orders across multiple channels - PC, mobile, tablet and in-store.

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I can now put on a new set of merchandise every hour or whenever I need to generate new sales

I improve conversion rates by delivering the right product to the right customer every time

By reusing the global catalog across all the markets, I can maxi-mize the profit from each product with less work

The product information is always accurate as I can update everything from a single interface without duplicating any work

Right product. Right customer. Everytime.We take away the pains and inefficiencies of managing multichannel catalog across all your markets and put merchandisers in the driver’s seat.

Streamline product information management

Use a single interface to easily manage your product information across your markets and channels, and ensure a consistent customer experience. Add or modify product information once and re-use across sites, customer and market segments to maximize earning from each product. On-page editing so you see exactly what your customers see across market and channels such as mobile and tablet.

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Connecting eCommerce and Digital Marketing

Get the right products on sale quickly

Run timely promotions and personalize your merchandise to amplify sales impact

• Re-using the master catalog across all your markets and brands, and save time from cross merchandising

• Bring up the desired product range instantly with keyword search and choose how you want your products to appear

• Automatically generate personalized product recommendation based on behavioral data, free you from the need to build and maintain multiple rules

Lipstick

Use keyword search for fast merchandising

Page 7: EPiServer 7.5 Commerce

Innovate with speed and agilityEPiServer Commerce is the only enterprise-class .Net based e-commerce platform with an integrated CMS. The unified, open standards platform helps IT streamline business process and deliver connected customer experience across every digital touch points quickly and easily.

Powerful and flexible

EPiServer Commerce is made for innovation. Our modular framework gives you the freedom to configure and extend depending on your business needs.

Built-in with a world-class CMS and a full suite of digital marketing tools, our platform combines the power of content and commerce without the need for further development

Standards-based technology ensures easy integration with every major CRM, backend office systems and ERP platforms to help you deliver a truly seamless customer experience

.Net based framework and open standards give you the flexibility to extend any components or plug in certified third party technologies from our Add-on store.

Fast and lean

With a fully functional best-practice template site, you can quickly launch any number of multichannel e-commerce websites and start earning profits instantly. Built on HTML5 and adaptive design, EPiServer Commerce is natively screen-agnostic and made for modern digital experience. You can also develop a component once and reuse it across multiple pages, websites and channels to further accelerate your time to market and reduce total development costs.

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Smooth operations

Performance is everything to your customer experience. That ‘s why we offer a high-performance web platform and the ability to easily scale – whether you are a local business or an enterprise with global e-commerce sites. You can start out with more cost-effective solutions and scale up to support enterprise sites, with load balancing environments to enhance the scalability, speed and reliability of your website as your business grow.

Brand Marketing Site + E-commerce Store

Content Management Platform E-commerce Platform

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Connecting eCommerce and Digital Marketing

The combination of commerce andcontent management alongside the toolsfor personalisation and mobile make theplatform very appealing for our customers that are keen to grow online.

Maginus

Automatic product layout

Choose how you want your products to appear on the page, from horizontal and vertical view to detailed product listing.

Multiscreen edit and preview

Detailed product listing viewVertical viewHorizontal view

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Start with a blank canvas, and drag in your banner...

Add an editorial content block to bring your brand story to life.

Personalization view A/B testing dashboard Multiple stock locations

...drag in the products you want to sell.

This is your campaign page ready to publish

Quick launch campaign

Create a new campaign page in seconds using drag-and-drop and on-page edit.

Easy product information management

Update your product information in properties or on-page edit

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Connecting eCommerce and Digital Marketing

Products and catalog features

Catalog upload

SEO support

Product Bundle of products

Product Package of products

Inventory tracking

Support for product variation with different SKUs

Product associations

Asset management

Product categorization

Multi-lingual catalog editing

Merchandising

Product associations (for “You may also like,” upselling, cross-selling, accessory recommendations etc.)

Top sellers

Recently viewed products

Multi-category association mangement

Intelligent search, navigation and browsing

Multiple Search Capabilities

Extensive Filtering and Narrowing by ANY Field Type

Multiple search provider technologies

Ultra Fast Responsiveness

Extended Product Comparison Capabilities

Pricing

Set Start and End Date and Time

Set minimum purchase requirements

Set product exclusions from certain promotions

Customize promotions and campaigns

Tiered pricing - Buy between 1 and 5, get price x, buy 6 or more get price y, etc.

Assigned prices based on individual customers, customer groups, and quantity

Multi-currency

Pricing of SKUs by market

Boost site traffic and sales with campaigns and promotions

Promotions engine

Manage promotions by market

Straight discounts (Fixed amount of percentage)

Shipping discounts

Buy n of Product X and get a discount

Buy n of Product X and get one free

Buy Product X and get discount on Product Y

Can easily develop your own promotions

Customer segments for targeted marketing campaigns or promotions

Multi-store, Multi-market and multi-language

Each store/site can support multiple languages and currencies

Each store can have its own language configuration

Multiple languages supported on a single site

Multi-warehouse fulfilment extensibility

Manage your stores from a single Commerce instance

Configurable tax and shipping segments/jurisdictions for various rules for different countries, regions, states, etc.

Market filter and association for product and variants

Personalization by market

Multi-language support for shipping and payment gateways

Payment provide configuration by market

COMMERCEfunctionsAll the tools and functionality for e-commerce managers, marketers, merchandisers and IT-architects to succeed in their daily work.

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Shopping and checkout highlights

Create or sign into existing customer accounts from the store

Support for multiple payment and shipping gateways

Supports anonymous guest checkouts

Support for wish lists, cross-sells, and recently viewed products

Customize shopping cart and checkout wizard and workflows however you want

Order management

Shipping to multiple addresses in one order

Multiple payment methods

Add/edit/remove line items from existing orders

Support for flat-rate shipping per order and item

Table rates for weight and destination

Modify shipping and payment details

Multiple addresses per order and per line item

Built-in shipping and tax management features

Leverage Windows Workflow Foundation (WWF) to create workflows and automate these processes

EPiServer 7.5 Commerce provides an end-to-end e-commerce solutions for all your needs.

Fulfilment process for managing pick, pack and dispatch notifications

Manage return authorizations, receipt of goods and exchanges

Order notes, including system notes

Customer management

E-mail notifications

Checkout without account/Guest Checkout

Restrict catalogs and prices structures a given user can see

Define customer roles, groups and organizations

Control access of both customers and administrators

Asset management

Drag and drop media files control

Upload PDFs, user guides, videos, MP3’s, Word documents, virtually any file for use and download from your site

Support for commercial cloud storage services for files and asset storage

Image re-sampling and optimization tools

Custom media meta-data

Admin features

Customizable dashboard

Catalog upload

Easy to use and intuitive user interface

Customer and user management capabilities

Create and control promotions and discounts

Process and view orders

Create and manage multiple catalogs with a large number of products

Customizable reports system

Forgot Password Email from front-end and administration panel

Marketing

Personalization criteria for : recent orders, customer spend, customer properties, products in basket or wish list

Ratings and reviews against products, including moderation and abuse reporting gadgets

Drag and drop placement of catalog items (categories, products, packages, bundles and SKUs) into site content

Layout selector, used to select different layouts for catalog items

Mobile first, multi-channel, responsive rendering of pages

Engage the Customer

Break out of Home Market Optimize your Business

Embrace the Connected Consumer Provide aPersonal Service

Page 12: EPiServer 7.5 Commerce

EUROPEAN HQEPiServer AB | Regeringsgatan 67 | SE-111 56 Stockholm | Sweden | Phone: +46 (0)8 555 827 00 | [email protected]

UNITED STATES HQEPiServer Inc. | 2 Mid America Plaza, Suite 600 | Oakbrook Terrace, IL 60181 | USA | Phone: +1 630 974 3000 | [email protected]

www.episerver.com

AbOut uSEPiServer connects e-commerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer’s platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.

Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 630 partners in over 30 countries, EPiServer’s platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.

We been around since 1994 so we know what we are talking about

EPiServer Commerce is used byinternational brands such asElectrolux, Hallmark Cards,Giant Eagle, Intersport, C&Hand many more

The only enterprise-class .net e-commerce platform with a mobile first solution

Unique combination of commerce and content to deliver cohesive customer experience