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David Hauser, co-founder, Grasshopper GroupJonathan Kay, ambassador of Buzz, Grasshopper GroupSonja Jacob, creative consultant, Grasshopper Group
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Content is king.…but with all of the content that’s out there, how do you stand out?
Tip #1 Know your audience.
Tip #2 Tell a story.
People remember stories and pass them on.
Tip #3 Start a conversation.
Create content that makes people continue the conversation.
Launched:
9/15/10
View Count: 209,281
and growing
(as of 10/6/10)
Why the Thank A Teacher campaign worked
We knew our audience and the kind of creative they would share.
We told the story of one specific group.
We started a conversation by asking people to thank their teachers, then gave
them the tools to do so.
Sonja Jacob Twitter: @sonja
www.thecultivatedword.com
Buzz
Buzz
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