Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up...

Preview:

Citation preview

Delivering impact in a connected world

© TNS

Delivering consistency in a connected world

Delivering impact in a connected world

© TNS

Lavazza

Delivering impact in a connected world

© TNS

Delivering impact in a connected world

© TNS

Delivering impact in a connected world

© TNS

Natural?

Luxurious?Lively?

Delivering impact in a connected world

© TNS

Delivering impact in a connected world

© TNS

1.

Create your brand’s visual language

Delivering impact in a connected world

© TNS

Create your brand’s own visual language

Daring

Bold

Different

Non-conforming

Delivering impact in a connected world

© TNS

Create your brand’s own visual language

Billboard Instagram

Delivering impact in a connected world

© TNS

Create your brand’s own visual language

Luxurious

Superior

Powerful

Exclusive

Delivering impact in a connected world

© TNS

Create your brand’s own visual language

Website Instagram

Delivering impact in a connected world

© TNS

2.

Find your tone of voice

Delivering impact in a connected world

© TNS

Find your tone of voice

Delivering impact in a connected world

© TNS

Find your tone of voice

Refined

Intelligent

Competent

With style

Delivering impact in a connected world

© TNS

Find your tone of voice

Tweet

Delivering impact in a connected world

© TNS

Find your tone of voice

Spontaneous

Enthusiastic

Fun

Delivering impact in a connected world

© TNS

Leverage technology to add value

3.

Delivering impact in a connected world

© TNS

Leverage technology to add value

Enjoy going to the bathroom For everyoneFun

Delivering impact in a connected world

© TNS

Leverage technology to add value

Delivering impact in a connected world

© TNS

Ensure coherence across all touchpoints

4.

Delivering impact in a connected world

© TNS

Ensure coherence across all touchpoints

Spontaneous

Enthusiastic

Fun

Delivering impact in a connected world

© TNS

Ensure coherence across all touchpoints

Print ads

Delivering impact in a connected world

© TNS

Ensure coherence across all touchpoints

Packaging

Tweet

Delivering impact in a connected world

© TNS

To wrap up

Leverage technology to

add value

3.2.

Find your tone of voice

Ensure coherence across all

touchpoints

4.1.

Create your brand’s visual

language

Delivering impact in a connected world

© TNS

Better everyday living

Creative and practical design

For everyone

Affordable

To wrap up

Delivering impact in a connected world

© TNS

Delivering impact in a connected world

© TNS

Better everyday living

Creative and practical design

For everyone

Affordable

To wrap up

Recommended