Creative packaging - 2014

Year 1 - Brief five

Packaging 2Semester

The following presentation is designed as a brief visual introduction to creative packaging design and as an aid to your first packaging project - Added Value.

The accompanying creative exercise is designed to develop and expand your creative thinking onto a 3 dimensional object(s). Improve your all round making and mock skills. Develop an understanding of how different materials can be used creative-ly, improve your craft skills, your observation skills, your accuracy, your sense of scale & proportion.

Creatively incorporating the product within the design

Creatively incorporating the product within the design

Creatively connecting feeling & physical sensation within the design

Creatively incorporating an existing function within the design

Creatively incorporating a verbal cliche within the design

A creative combination - two become one

A creative solution based on a universal physical reaction

A Creative solution based on a physical attribute of the product

Creative illusion incorporating two elements - the photographic & the graphic

A creative solution that utilises and illustrates a tradition & one that elegantly exploits shape - paper engineering

Elegant & stylish use of abstract photography based on the contents

Creatively incorporating the product within the design In a fun and appropriate way

Creative solution based on association

Creative solution based on the connection of a physical action & connotation

Creative solution based on shape

Creative solution based on shape - novelty

Creative solution based on visual association - handkerchiefs & noses

Creative solution based observation & creative cardboard enginnering

Creatively incorporating the product within the design

A solution based purely on creatively engineering a material

A creative second use - Packaging for Silver Cross - kids & cardboard boxes

Creatively incorporating the product within the design - fun & visual whit

A creative solution based on fun & visual whit - witches & warts

Some past successfulStudent Solutions

NYC - Italian American Spaghetti - A creative solution where the product becomes the location

A practical creative solution - 6 measured servings

A creative typographic illustration of the product

Creatively incorporating the product within the design - fun & visual whit

A creative illustration solution incorporating product and packaging

Creative secondary use - Light bulb packaging becomes the shade

Creative secondary use - Light bulb packaging becomes the shade

Elastic Bands - Packaging & typography reflects the products properties

Creative use of scale - a solution that effectively magnifies a product feature

Nail Packaging - the product becomes an integral part of the design

Plasters for kids - Creative comic plasters to easy the pain of cuts & grazes

Sandpaper - A humorous copy based solution that plays on the course nature of the product.

Rubber Gloves - A fun & humorous observation that incorporates the product as part of packaging

Oxo ‘brings a meal together’ - Creative cardboard engineering

Oxo ‘brings a meal together’ - Creative cardboard engineering

Plant pot packaging that grows - Creative cardboard engineering

Shaving cream packaging - before & after

Mouse traps - Creative display device

Electrical cord Packaging - Creative second use, packaging tears off to become cord ties

ONE A DAY pure orange juice

Orange juice packaging - Creative cardboard engineering

Butter packaging - Built in spreader as the lid

Updated Pringles packaging - The can accordions out into a chip bowl so people can share

Toothpaste packaging - Creative solutio that ensures you get every last bit out of the tube

Knife packaging - Creative illustration incorporating the product

Creative cardboard engineering

Pop up Easter, Christmas & Birthday cards

and finally

Your design will have to go through several stages of development

Experimenting by making and continually mocking up your design developments

Refining and improving

The first attempt

The last attempt

and a lot of development in between

you will need this basic equipment

3M double sided tape

3M masking tapeMetal ruler (600mm)

cutting mat

spraymount

solvent

swan morton scalpel

10A blades

plasters - just in casea keen eye

even more10A blades

Some nets to get you started

Practice by mocking up the 3 following templates

Net Shape

Packaging Nets - these templates are a good place to start and learn about how a shape can be constructed

To make - Scale and run out to A3 and spraymount onto 250/300gram card

1

Net Shape

2To make - Scale and run out to A3 and spraymount onto 250/300gram card

To make - Scale and run out to A3 and spraymount onto 250/300gram card

Net Shape 3