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Health and wellbeing packaging design trends
18th November 2014
Introduction
• Packaging development and innovation consultancy
• From concept to consumer
• Work across the packaging spectrum from packaging suppliers to brand owners
• Specialise in low cost packaging-specific insight and research
• Expertise in food and drink FMCG and retail
We work across the packaging innovation continuum
4
Ideation Consumer Trends Research
Feasibility Realisation Design
We really understand packaging!
5
World wide packaging trend watching across
categories Vast library of packaging stimulus
So where are we?
Rules of the game
Macro Packaging Trends
1. On The Go
2. Added Functionality
3. Packaging that pleases
4. Made for me
5. Visual differentiation
6. Disruptive packaging
7. Sustainability
Macro Packaging Trends
1. On The Go
2. Added Functionality
3. Packaging that pleases
4. Made for me
5. Visual differentiation
6. Disruptive packaging
7. Sustainability
On the Go
On the go
Packaging That Pleases
Easy Opening
Added Functionality
Visual Differentiation
Opportunity to be different
Say it how it is!
37
Disruptive Packaging
Sustainability
56
Added Functionality
Added Functionality
Made for Me
65
What’s ahead?
Technology will play it’s part Active & Intelligent packaging
Biobased polymers
Water-soluble and edible films
Nanotechnology, nanofillers and nanocoatings
Improvements in surface treatments
Conversion processes
Laser processing
Modelling and virtual reality
Antimicrobial technology
Smart packaging
Digital printing
Packaging Trends
1. On The Go
2. Added Functionality
3. Packaging that pleases
4. Made for me
5. Visual differentiation
6. Disruptive packaging
7. Sustainability
+44(0)7906 624494
Twitter: @thepackhub
www.thepackhub.com
