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CORPORATE PHILANTHROPY IN KENYA
A Report on Nature, Trends and Engagements By Corporates In Philanthropy
A SUMMARY OF KEY FINDINGS
PUBLISHED WITH SUPPORT FROM
Actors in Corporate Philanthropy in Kenya
Consistent with similar studies, Manufacturing, ICT/Technology, and Banking and Finance sectors emerge the most notable players in Corporate Philanthropy in Kenya
$€KES $
E-COMMERCE
Manufacturing Banking and Finance
ICT/Technology
4%
6%8%
10%
65%
2%
4%
International non-profit organisations
Business Management organisations [BMOs]
Faith Based organisations
Government/Governmental agencies
Community-Based organisations
Local/Kenyan non-profit organisations
For-profit companies
1
The Yetu Initiative, which works to strengthen community philanthropy in order to support local development outcomes, commissioned a research on Corporate Philanthropy in Kenya. The complete findings for the report can be downloaded from www.yetu.org
Most corporates prefer partnering with local Kenyan non-profit
77% of corporates expressed high probability of establishing partnerships with CSOs
77%
12%
11%
Corporate Donor Partners
2
Highly Likely
Moderately Likely
Unlikely
Trends in Allocation to Corporate Philanthropy
Criteria Corporates use to EstablishPartnerships with CSOs
There’s a growing focus on in-kind and non financial support by many corporates
5
Track record in similar projectsBrand benefit for the company
Credibility of the organizationSustainability of the project
Alignment to company values
Impact
Composition of the governing board
16%
16%
20%
22%11%
27%
9%
4%
4%
CORPORATE
PHILANTHROPY
Growing Focus
MATERIAL/IN KIN
D 13%
FIN
ACIA
L SUPPORT 8%
BENEFICIAL & IN KIND 79%
There is a general increase in number of coporates willing to provide between KES 500,000 - KES 5,000,000 for philanthropy
Thematic Areas Supported by Corporates 3
FoodSecurity 2%
CorporateDevelopment 2%
Youth Development 4% Poverty Reduction 14%
Emergency/relief 4%Economic & Enterprise
Development 8% Health & Wellness 16%Environment 2%
Education & SkillsDevelopment 49%
Most Corporates are likely to fund education and skilled development programs
4
The Yetu Initiative empowers Kenyans to say;“These are our concerns, these are our solutions and these are our contributions.”
This initiative is supported by the Aga Khan Foundation and USAID.
A REPORT BY
In 61% of companies, corporate Philanthropy falls within a specific department
43% of companies approve Philanthropy budgets annually
Most company employees (63%) prefer volunteering in company projects
Organisation and Corporate Philanthropy
6
2015 2016 2017 2018
61%
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