CORPORATE PHILANTHROPY IN KENYA

A Report on Nature, Trends and Engagements By Corporates In Philanthropy

A SUMMARY OF KEY FINDINGS

PUBLISHED WITH SUPPORT FROM

Actors in Corporate Philanthropy in Kenya

Consistent with similar studies, Manufacturing, ICT/Technology, and Banking and Finance sectors emerge the most notable players in Corporate Philanthropy in Kenya

$€KES $

E-COMMERCE

Manufacturing Banking and Finance

ICT/Technology

4%

6%8%

10%

65%

2%

4%

International non-profit organisations

Business Management organisations [BMOs]

Faith Based organisations

Government/Governmental agencies

Community-Based organisations

Local/Kenyan non-profit organisations

For-profit companies

1

The Yetu Initiative, which works to strengthen community philanthropy in order to support local development outcomes, commissioned a research on Corporate Philanthropy in Kenya. The complete findings for the report can be downloaded from www.yetu.org

Most corporates prefer partnering with local Kenyan non-profit

77% of corporates expressed high probability of establishing partnerships with CSOs

77%

12%

11%

Corporate Donor Partners

2

Highly Likely

Moderately Likely

Unlikely

Trends in Allocation to Corporate Philanthropy

Criteria Corporates use to EstablishPartnerships with CSOs

There’s a growing focus on in-kind and non financial support by many corporates

5

Track record in similar projectsBrand benefit for the company

Credibility of the organizationSustainability of the project

Alignment to company values

Impact

Composition of the governing board

16%

16%

20%

22%11%

27%

9%

4%

4%

CORPORATE

PHILANTHROPY

Growing Focus

MATERIAL/IN KIN

D 13%

FIN

ACIA

L SUPPORT 8%

BENEFICIAL & IN KIND 79%

There is a general increase in number of coporates willing to provide between KES 500,000 - KES 5,000,000 for philanthropy

Thematic Areas Supported by Corporates 3

FoodSecurity 2%

CorporateDevelopment 2%

Youth Development 4% Poverty Reduction 14%

Emergency/relief 4%Economic & Enterprise

Development 8% Health & Wellness 16%Environment 2%

Education & SkillsDevelopment 49%

Most Corporates are likely to fund education and skilled development programs

4

The Yetu Initiative empowers Kenyans to say;“These are our concerns, these are our solutions and these are our contributions.”

This initiative is supported by the Aga Khan Foundation and USAID.

A REPORT BY

In 61% of companies, corporate Philanthropy falls within a specific department

43% of companies approve Philanthropy budgets annually

Most company employees (63%) prefer volunteering in company projects

Organisation and Corporate Philanthropy

6

2015 2016 2017 2018

61%