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September 2016
SWISS PAVILION @CEBIT 2017CeBIT Hannover, March 20 – 24, 2017
© ICTswitzerland – September 2016 - 2
CeBIT 2017 – Benefit from the attention gained as partnercountry
Digital competence and innovative strength• Research- and innovation location• Leading position of the ICT industry• ICT-services and –productcs on
international growth markets• Reliable economic partner
Focus on innovative Swiss IT Start-ups• Strengths of the CH Start-up ecosystem• Interlinking of Start-ups and top
universities with classic industry• Stage for Start-ups, universities and
established corporations
© ICTswitzerland – September 2016 - 3
CeBIT – Central hub for the Swiss ICT-industry
Most important export market and gatewayto the world• Biggest b2b event of the digital world• 200 000 professional visitors and 3’300 exhibitors
from more than 100 countries• Venue for state-of-the art solutions, current
trends and digital visions• Networking- and marketing platform with
international reach• Conferences, expert forums, lecture arena and
summit meetings• Meeting point for decision makers from politics
and economy, businesspartners, visionaries andcreative minds
1. REVIEW 2016CeBIT 2017, March 20 – 24
© ICTswitzerland – September 2016 - 5
Success story partner country Switzerland @CeBIT 2016
CeBIT 2016• 84 Swiss exhibitors on more than 1’700 sqm (position 3 in international exhibitor ranking)• 1’500 sqm partner country SWISS Pavilion• More than 1’500 visitors from Switzerland (position 5 in international visitor ranking)• Opening walkabout of chancellor Angela Merkel with Swiss federal president Johann Schneider-
Ammann, starting at the partner country SWISS Pavilion• Nick Hayek, president of the group management of Swatch Group - keynote at CeBIT Welcome Night• SWISS Pavilion arena with 57 Swiss keynotes• Exclusive Switzerland lounge in the dome building (IC) as meeting point and location for various
networking events• Large framework programme during the whole show period
© ICTswitzerland – September 2016 - 6
© ICTswitzerland – September 2016 - 7
More impression in image and sound
• That was CeBIT 2016www.ictswitzerland.ch/themen/cebit
• Gallerywww.ictswitzerland.ch/themen/cebit/galerie
• The Swiss exhibitors in portrait modewww.ictswitzerland.ch/themen/cebit/schweizer-aussteller-im-portrait/uebersicht-aussteller
• Press reviewswww.ictswitzerland.ch/themen/cebit/pressestimmen
2. SWISS PAVILION @CEBIT 2017CeBIT 2017, March 20 – 24
© ICTswitzerland – September 2016 - 9
Project plan CeBIT 2017
• Planning, realisation and operation of a SWISS Pavilion with around 700 sqm• Established ICT-producers• Leading ICT-users• Universities and universitites of applied sciences• Research institutions• Start-ups and Spin-Offs
• Visitor management «Switzerland – Hanover - Switzerland»
• Organisation of accompanying events
• Communication & Marketing
© ICTswitzerland – September 2016 - 10
Audience magnet: Start-up ecosystem
• Positioning in the motivating environment ofworld-class universities on the SWISS Pavilion
• Win-Win: Extention of the network withestablished companies for mutual enhancement (Innovation <> Reputation)
• Establish a network to German andinternational companies.
• Access to funding• Private organisations• Governmental organisations
© ICTswitzerland – September 2016 - 12
Attractive B2B magnet SWISS PavilionAccording to the motto «SwITzerland - Welcome home, digITal» SMEs inspire – together with Start-ups – a large international audience
• Open-planned, welcoming SWISS Pavilion, reflecting typical Swiss values
• Prominently placed, ensuring a high degree of attention
• Attractively presented, cutting-edge showcases from research and innovation
• SWISS Pavilion arena with talks and presentations from Swiss exhibitors, mobilising trade visitorsand media alike. The lecture programme being published through official CeBIT channels.
• Presentations of the SWISS Pavilion Arena 2016: www.ictswitzerland.ch/themen/cebit/swiss-pavilion-arena
• Various networking-activities and accompanying events facilitating international exchange as wellas Meet & Greet of the Swiss ICT industry
© ICTswitzerland – September 2016 - 13
SWISS Pavilion – a convincing fair packagePerfect organisation• Multilingual, experienced T-LINK show-team• Pre-show and on-site organization and coaching• Exhibitor workshop• Assistance in online data entering /
company and product profile for year-round online presence
All-in• Bistro Suisse with free Swiss specialities and beverages• First class stand construction• Central internet / WLAN• Daily booth cleaning / garbage removal• Shared ward-robe and storage facilities• Office center
Contact management / Media / Communication• Unlimited number of free visitor invitation tickets• Press support• Pre-show press events• «Hot Topics» press service• Directory of trade journals and media• Entry in the SWISS Pavilion list of exhibitors
Focus on networking• Networking lunches, evening receptions• Matchmaking platform «Future Match» and «Future Talk»• Attractive forum for lectures and presentations• Guided Tours• High-ranking delegations from politics and business
SWISS PavilionHall 6
Prominent location in stronglyfrequented hall
SWISS Pavilion –Hall 6(Draft)
© ICTswitzerland – September 2016 - 16
SWISS Pavilion – Design I
© ICTswitzerland – September 2016 - 17
SWISS Pavilion – Design II
© ICTswitzerland – September 2016 - 18
Your contactsCentral SWISS Pavilion Partners
T-LINK Management AGToni BlumT. +41 43 288 18 77 t.blum@t-link.ch
© ICTswitzerland – September 2016 - 19
All prices in CHF / Measurements in cm Participation fee
LOUNGE Plus workstation 5’800
Registration fee / marketing fee (charged by the exhibition organizer) 1’600
Reduction for IT association members -150
Total for LOUNGE Plus workstation 7’250
Basic equipment / services• Company logo lettering, lockable counter, 1 bar stool, LAN, WLAN, 2 exhibitor passes, 1 invitation card to the CeBIT opening ceremony, printable backwall, electric power supply, current
consumption, lighting, brochure rack, stand cleaning, waste disposal• Use of the communal area: Bistro Suisse, office center, meeting room, lecture- /presentation-area, networking-lunches, evening receptions, etc.
Incl.
Usable graphic space, approx. CHF 150 / sqm 140x100
Strong service package (applicable for all participation formulas)
SWISS Pavilion - LOUNGE Plus Entry level participation formula
Bistro Suisse• Warm and cold beverages• Swiss red and white wines• Snacks• Swiss chocolate• Swiss cheese• Bündnerfleisch
Contact management• Networking-lunches / evening
receptions / opening ceremony• Matchmaking-platform
«Future Match»• Company profile / product profile
year-round web presence• Listing in printed exhibitor directory• Listing in SWISS Pavilion exhibitor
directory• Listing in the Electronic Visitor
Information System (EBi)• Exhibitor workshop
Invitation services & tickets• Unlimited number of complimentary
visitor entrance tickets for personal invitations (e-tickets)
• CeBIT visitor brochures(electronic version)
• CeBIT invitation cards(electronic version)
• Banners to download
Press services• SWISS Pavilion press activities before,
during and after the show• CeBIT hot topics newsletter• CeBIT trend spots: Publication on
cebit.com in the run-up to the show• List of accredited journalists
Lecture arena• Forum / stage with large screen• Prime location alongside much
frequented corridors• Highly recognized lecture programme
with professional moderation• Perfect platform for the presentation
of Swiss ICT-Highlights
Use, based on availability
© ICTswitzerland – September 2016 - 20
All prices in CHF / Measurements in cm Early birdrate
Rate as per August 1st,
Basic booth price 2’200 2’200
9 sqm exhibition space at CHF 1’300/sqm, resp. CHF 1’400/sqm 11’700 12’600
Registration fee / marketing fee (charged by the exhibition organizer) 1’600 1’600
Reduction for IT association members -300 -300
Total for 9 sqm turnkey booth 15’200 16’100
Surcharge for extra open sides: CHF 700 per additional open side 700 700
Basic equipment / services• Company logo lettering, 1 bistro table with 3 chairs, lockable counter, LAN, WLAN, 2 exhibitor passes, 1 invitation card to the CeBIT opening ceremony, printable backwall, electric power
supply, current consumption, lighting, brochure rack, stand cleaning, waste disposal• Use of the communal area: Bistro Suisse, office center, meeting room, lecture- /presentation-area, networking-lunches, evening receptions, etc.
Incl. Incl.
Usable graphic space – (full space printable) , approx. CHF 150 / sqm 700x280 700x280
Strong service range (applicable for all participation formulas)
SWISS Pavilion - Turnkey booth 9 sqm
Bistro Suisse• Warm and cold beverages• Swiss red and white wines• Snacks• Swiss chocolate• Swiss cheese• Bündnerfleisch
Contact management• Networking-lunches / evening
receptions / opening ceremony• Matchmaking-platform
«Future Match»• Company profile / product profile
year-round web presence• Listing in printed exhibitor directory• Listing in SWISS Pavilion exhibitor
directory• Listing in the Electronic Visitor
Information System (EBi)• Exhibitor workshop
Invitation services & tickets• Unlimited number of complimentary
visitor entrance tickets for personal invitations (e-tickets)
• CeBIT visitor brochures(electronic version)
• CeBIT invitation cards(electronic version)
• Banners to download
Press services• SWISS Pavilion press activities before,
during and after the show• CeBIT hot topics newsletter• CeBIT trend spots: Publication on
cebit.com in the run-up to the show• List of accredited journalists
Lecture arena• Forum / stage with large screen• Prime location alongside much
frequented corridors• Highly recognized lecture programme
with professional moderation• Perfect platform for the presentation
of Swiss ICT-Highlights
Use based on availability
© ICTswitzerland – September 2016 - 21
All prices in CHF / Measurements in cm Early birdrate
Rate as per August 1st
Basic booth price 2’200 2’200
12 sqm exhibition space at CHF 1’300/sqm, resp. CHF 1’400/sqm 15’600 16’800
Registration fee / marketing fee (charged by the exhibition organizer) 1’600 1’600
Reduction for IT association members -300 -300
Total for 12 sqm turnkey booth 19’100 20’300
Surcharge for extra open sides: CHF 700 per additional open side 700 700
Basic equipment / services• Company logo lettering, 1 bistro table with 3 chairs, lockable counter, LAN, WLAN, 2 exhibitor passes, 1 invitation card to the CeBIT opening ceremony, printable backwall, electric power
supply, current consumption, lighting, brochure rack, stand cleaning, waste disposal• Use of the communal area: Bistro Suisse, office center, meeting room, lecture- /presentation-area, networking-lunches, evening receptions, etc.
Incl. Incl.
Usable graphic space – (full space printable) , approx. CHF 150 / sqm 600x280 600x280
Strong service range (applicable for all participation formulas)
SWISS Pavilion - Turnkey booth 12 sqm
Bistro Suisse• Warm and cold beverages• Swiss red and white wines• Snacks• Swiss chocolate• Swiss cheese• Bündnerfleisch
Contact management• Networking-lunches / evening
receptions / opening ceremony• Matchmaking-platform
«Future Match»• Company profile / product profile
year-round web presence• Listing in printed exhibitor directory• Listing in SWISS Pavilion exhibitor
directory• Listing in the Electronic Visitor
Information System (EBi)• Exhibitor workshop
Invitation services & tickets• Unlimited number of complimentary
visitor entrance tickets for personal invitations (e-tickets)
• CeBIT visitor brochures(electronic version)
• CeBIT invitation cards(electronic version)
• Banners to download
Press services• SWISS Pavilion press activities before,
during and after the show• CeBIT hot topics newsletter• CeBIT trend spots:
Publication on cebit.com in the run-upto the show
• List of accredited journalists
Lecture arena• Forum / stage with large screen• Prime location alongside much
frequented corridors• Highly recognized lecture programme
with professional moderation• Perfect platform for the presentation
of Swiss ICT-Highlights
Use, based on availability
© ICTswitzerland – September 2016 - 22
All prices in CHF / Measurements in cm Early birdrate
Rate as per August 1st
Basic booth price 2’200 2’200
16 sqm exhibition space at CHF 1’300/sqm, resp. CHF 1’400/sqm 20’800 22’400
Registration fee / marketing fee (charged by the exhibition organizer) 1’600 1’600
Reduction for IT association members -300 -300
Total for 16 sqm turnkey booth 24’300 25’900
Surcharge for extra open sides: CHF 700 per additional open side 700 700
Basic equipment / services• Company logo lettering, 1 bistro table with 3 chairs, lockable counter, LAN, WLAN, 2 exhibitor passes, 1 invitation card to the CeBIT opening ceremony, printable backwall, electric power
supply, current consumption, lighting, brochure rack, stand cleaning, waste disposal• Use of the communal area: Bistro Suisse, office center, meeting room, lecture- /presentation-area, networking-lunches, evening receptions, etc.
Incl. Incl.
Usable graphic space – (full space printable) , approx. CHF 150 / sqm 1200x280 1200x280
Strong service range (applicable for all participation formulas)
SWISS Pavilion - Turnkey booth 16 sqm
Bistro Suisse• Warm and cold beverages• Swiss red and white wines• Snacks• Swiss chocolate• Swiss cheese• Bündnerfleisch
Contact management• Networking-lunches / evening
receptions / opening ceremony• Matchmaking-platform
«Future Match»• Company profile / product profile
year-round web presence• Listing in printed exhibitor directory• Listing in SWISS Pavilion exhibitor
directory• Listing in the Electronic Visitor
Information System (EBi)• Exhibitor workshop
Invitation services & tickets• Unlimited number of complimentary
visitor entrance tickets for personal invitations (e-tickets)
• CeBIT visitor brochures(electronic version)
• CeBIT invitation cards(electronic version)
• Banners to download
Press services• SWISS Pavilion press activities before,
during and after the show• CeBIT hot topics newsletter• CeBIT trend spots: Publication on
cebit.com in the run-up to the show• List of accredited journalists
Lecture arena• Forum / stage with large screen• Prime location alongside much
frequented corridors• Highly recognized lecture programme
with professional moderation• Perfect platform for the presentation
of Swiss ICT-Highlights
Use based on availability
© ICTswitzerland – September 2016 - 23
All prices in CHF / Measurements in cm Early bird rate Rate as per August 1st
Basic booth price 2’200 2’200
20 sqm exhibition space at CHF 1’300/sqm, resp. CHF 1’400/sqm 26’000 28’000
Registration fee / marketing fee (charged by the exhibition organizer) 1’600 1’600
Reduction for IT association members -300 -300
Total for 20 sqm turnkey -booth 29’500 31’500
Surcharge for extra open sides: CHF 700 per additional open side Incl. Incl.
Basic equipment / services• Company logo lettering, 1 bistro table with 3 chairs, lockable counter, LAN, WLAN, 2 exhibitor passes, 1 invitation card to the CeBIT opening ceremony, printable backwall, electric
power supply, current consumption, lighting, brochure rack, stand cleaning, waste disposal• Use of the communal area: Bistro Suisse, office center, meeting room, lecture- /presentation-area, networking-lunches, evening receptions, etc.
Incl. Incl.
Usable graphic space – (full space printable) , approx. CHF 150 / sqm 400x280 400x280
Strong service range (applicable for all participation formulas)
SWISS Pavilion - Turnkey booth 20 sqm
Bistro Suisse• Warm and cold beverages• Swiss red and white wines• Snacks• Swiss chocolate• Swiss cheese• Bündnerfleisch
Contact management• Networking-lunches / evening
receptions / opening ceremony• Matchmaking-platform
«Future Match»• Company profile / product profile
year-round web presence• Listing in printed exhibitor directory• Listing in SWISS Pavilion exhibitor
directory• Listing in the Electronic Visitor
Information System (EBi)• Exhibitor workshop
Invitation services & tickets• Unlimited number of complimentary
visitor entrance tickets for personal invitations (e-tickets)
• CeBIT visitor brochures(electronic version)
• CeBIT invitation cards(electronic version)
• Banners to download
Press services• SWISS Pavilion press activities before,
during and after the show• CeBIT hot topics newsletter• CeBIT trend spots: Publication on
cebit.com in the run-up to the show• List of accredited journalists
• Forum / stage with large screen• Prime location alongside much
frequented corridors• Highly recognized lecture programme
with professional moderation• Perfect platform for the presentation
of Swiss ICT-Highlights
Use based on availability
25.08.2016 | 6
Signature & stamp:
E-Mail:
Adress, ZIP & place:
Company:
Contact & position:
Phone:
Place, Date:
Payment conditions: Turnkey Booth 70 % with your registration, 100 % until 31st of January 2017, smaller participations 100 % with your registration. All prices are based on exchange rates of June 2016. HERE you can find the general terms and conditions for official Swiss participationS in international trade fairs. They are an integral point of thiscontract. Application deadline: October 30, 2016. Registration to: T-LINK MANAGEMENT AG, Toni Blum, Grindelstrasse 26, CH-8303 Bassersdorf, t.blum@t-link.ch, 043 288 18 77
SWISS Pavilion: Registration
DISIRED PARTICIPACTION
LoungePlus CHF 7’400Charges* incl. CHF 1’600, resp. 1’450 for association member
Turnkey-booth: 9 sqm CHF 15’500 until 31st July / CHF 16’400 from Aug. 1st Charges* incl. CHF 1’600, resp. 1’300 for association members__ Additional corners CHF 700
Turnkey-booth: 16 m2 CHF 24’600 until 31st July / CHF 26’200 from Aug. 1st Charges* incl. CHF 1’600, resp. 1’300 for association members__ Additional corners CHF 700
Turnkey-booth: 20 m2 CHF 29’800 until 31st July / CHF 31’800 from Aug. 1st Charges* incl. CHF 1’600, resp. 1’300 for association membersSurcharge for open sides CHF incl.
MEMBERSHIPSICTswitzerland and affiliated associations Yes No
CLEARANCE ICTswitzerland resp. T-LINK are authorized to mention ourname in communication regarding the SWISS Pavilion Yes No
* Charges amounting CHF 1’600 include registration fee, catalogue entry, marketing fee,
exhibitor passes
Turnkey-booth: 12 m² CHF 19’400 until 31st July / CHF 20’600 from Aug. 1st Charges* incl. CHF 1’600, resp. 1’300 for association members__ Additional corners CHF 700
Additional space ..….. m² à CHF 1’300 until 31st July / CHF 1’400 from Aug. 1st
3. SIDE EVENTSCeBIT, March 20 – 24, 2017
© ICTswitzerland – September 2016 - 26
Programme overview
Of particular interest for Swiss visitors are the various attractive events on the SWISS Pavilion
• CeBIT Welcome Night | Monday, March 20, 2017• SWISS Pavilion Executive Reception | Wednesday, March 22, 2017• Networking Lunches• Guided Tours • Visit of selected exhibitors• SWISS Pavilion Arena
© ICTswitzerland – September 2016 - 27
CeBIT Welcome Night
• Participants• Official Swiss delegation• International government officials• CEOs and board members of international
exhibitors and trade associations
• Facts• Around 2’800 guests (2015)• 250 media representatives and live TV
broadcast
© ICTswitzerland – September 2016 - 28
SWISS Pavilion Executive Reception
• Informal, casual networking platformwith musical entertainment and apéroriche
• Around 350 attendees• Official Swiss delegation• CEOs from international exhibitors and
industry representatives• Other guests and business partners
© ICTswitzerland – September 2016 - 29
Networking Lunches
• Central meeting place on theSWISS Pavilion
• Networking opportunity with potential customers, business partners anddecision-makers from Switzerland andabroad
• Culinary specialties from Switzerland
© ICTswitzerland – September 2016 - 30
Geschäftsführer ICTswitzerlandAndreas Kaelin T. +41 31 311 62 45 andreas.kaelin@ictswitzerland.ch
Over all project management
Your contactsOrganisation SWISS Pavilion
ICTswitzerlandAnnalena KassnerT. +41 31 311 62 45 annalena.kassner@ictswitzerland.ch
Project coordination
T-LINK Management AGCarl ZieglerT. +41 43 288 18 77 c.ziegler@t-link.ch
T-LINK Management AGToni BlumT. +41 43 288 18 77 t.blum@t-link.ch
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