Marketing Guide - CEBIT … · Marketing Guide Efficient marketing services for exhibitors 11 – 15 June 2018 Hannover, Germany . The four pillars for your success Start planning

Marketing GuideEfficient marketing services for exhibitors

11 – 15 June 2018 Hannover, Germanywww.cebit.com

The four pillars for your successStart planning for your business success at CEBIT 2018 now! Our comprehensive service offerings have been designed specifically to help you achieve your aims. The right marketing activities can enhance the quantity and quality of the contacts you make at the show. Gain an overview of the communication activities available for CEBIT and achieve maximum impact before, during and after the event. The following four pillars are your passport to sustained success:

Invitation services & ticketsAttract potential new customers to your stand – and invite your guests to CEBIT free of charge. Get the business leads you are looking for by consolidating and expanding your customer base. Your visitor profile is something you can actively influence.

Supporting advertising & sponsoringAttract additional visitor traffic to your stand.

The professional display environment ensures a high concentration of potential buyers, thus minimizing

any wasted coverage.

Contact managementFind and be found. We have developed convenient ways of making contact with trade visitors before, during and after the show with a view to building productive business relation- ships for the future.

Press servicesGet your message across to the industry – and get

your name in the media. Our professional press services will bring your products to the attention

of the relevant journalists. We’re here to help!

2

The 2018 Marketing Guide shows you howWith handy symbols and information boxes

Online Information Service at cebit.comDetails on the services can be found at cebit.com in the “Register & Plan – For Exhibitors” area.

Online order service at shop.cebit.comThe 24/7 online ordering service is quick and convenient (The shop service is available as from January 2018). If you have any questions relating to our products, you are welcome to contact us personally at any time.

Ordering period:from 5.2.2018 to 25.5.2018 The red bar represents the ordering period of the respective service in calendar weeks.

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

These services or items are already covered by your stand

rental charge – so you pay nothing extra.

Marketing services that are particularly

popular with exhibitors

Further optional services or items,

available at extra cost

Basic services are free, other options

are chargeable.

CW 6 – 21

3

Our services at a glanceInvitation services & ticketsInvitation campaigns & tickets ...................................................................................................................................... 5Exclusive services for your customers ........................................................................................................................ 7

Contact managementCompany & product information ................................................................................................................................. 8Lead Management ........................................................................................................................................................... 10Guided Tours ......................................................................................................................................................................... 11

Supporting advertising & sponsoringOutdoor advertising ......................................................................................................................................................... 12Online advertising .............................................................................................................................................................. 14Print advertising ................................................................................................................................................................. 17Sponsoring ........................................................................................................................................................................... 18Advertising material for your invitations ............................................................................................................... 20

Press servicesMedia consulting & media presence ........................................................................................................................ 22Facilitating media contacts .......................................................................................................................................... 24

4

Invitation services & tickets

Invitation campaigns & ticketsMarket research has shown that exhibitors who enclose complimentary tickets with their invitations attract over one third more visitors to their stands than exhibitors who decide not to invite any guests. The following types of ticket are available: eTickets with imprints and eTickets with advertisements.

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Nicht ausschneiden! Nur gültig als DIN-A4-Ticket / e-Ticket vor Nässe schützen

Do not cut out! Ticket valid only in A4 format/letter size / Keep your e-Ticket dry

1. Nicht übertragbar. Bei Wiedereintritt am selben Tag: Vor Verlassen der Veranstaltung Autorisierung durch den Supervisor.

2. Das Ticket ist vom Umtausch oder der Rückvergütung ausgeschlossen.

3. Das Ticket wird bei Wiederverkauf ungültig.

4. Das Ticket ist auch als Schwarz-Weiß-Ausdruck gültig.

5. Dieses Ticket ist nicht als Fahrkarte im öffent- lichen Nahverkehr Hannover gültig. Bitte kaufen Sie einen gültigen Fahrausweis (www.gvh.de).

1. Non-transferable. To re-enter on the same day: Please contact the gate supervisor for clearing before leaving the exhibition.

2. No exchange or reimbursement possible.

3. The ticket becomes invalid if re-sold.

4. The ticket is also valid as a black-and-white printout.

5. This admission ticket is not valid for local public transport. Please be sure to purchase a public transport ticket (www.gvh.de).

Anreise zum Messegelände HannoverArrival at Hannover’s Exhibition Grounds

Für Ihre Reiseplanung bieten wir Ihnen umfang-reiche Informationen und Recherchemöglich-keiten, um Ihre Reise nach Hannover und Ihren Aufenthalt effektiv vorzubereiten.

This section offers you detailed information and search facilities for planning your journey to Hannover and making your stay a pleasant one.

www.cebit.de

STAY TUNED ON

@cebit.fanpage @cebit @cebitde

Welcome to the new CEBIT

e-Ticket CEBIT 2018Dauerticket. Full-Event Ticket.

Gültigkeitszeitraum/Period of validity11 June* 12–14 June 15 June10a.m.–6p.m. 10a.m.–11p.m. 10a.m.–5p.m.

* Achtung: Am 11. Juni 2018 nur Zutritt zum Konferenzbereich. Vorherige Konferenzanmeldung erforderlich./ * Please note that admission on 11 June 2018 is for registered conference participants, only. Advance registration required.

Registriert ist / Registered is:Max MustermannBestellt durch / Ordered by:Marion Musterfrau, Karlsruher Str. 4, 30880 LaatzenRegistrierungscode / Ticket Code Rxxxxxxxxxxxyz

Ideal for effective and comprehensive invitation campaigns: eTickets distributed by e-mail save time and postage costs.

• Two days after receiving your order we will send you an Excel list with your eTicket codes (one eTicket code per ticket). Your guests then click on the code to register their tickets online. After that we will e-mail them their eTickets to be printed out

• eTickets are full-event tickets – i.e. are valid on all days• eTickets are subject to mandatory online registration. The registration data

of your visitors will be available subsequently via our CEBIT shop service (see p. 10)• Size: 210 x 297 mm. Personalized imprints can be included• Can be ordered from January 2018• The cost of 5 registered eTickets per m² stand area is covered by the participation

fee for main exhibitors, while up to 30 registered eTickets are included in the fee paid by co-exhibitors. If the number of eTickets ordered exceeds the respective allowance, an additional fee of € 10 per eTicket will be charged. Invoicing is based on the number of registered eTickets, not the number of redeemed tickets.

eTickets

Advertisements on eTickets

Set yourself apart from the competition: branded eTickets are your passport to professional invitation campaigns.

• Upload your ad (freely designable) to the CEBIT shop and we will send you the corresponding eTicket codes

• Choice of two sizes: “small” (64.5 x 92.5 mm) or “large” (186 x 126.5 mm)

• Cost: € 315 or € 525 (dependent on the size of the ad) for an unlimited number of branded eTickets (plus the cost of registered eTickets, see "eTickets")

Large Ad(186 x 126.5 mm)

Small Ad

(64.5 x 92.5 mm)

Ordering period: from 29.1.2018 to 15.6.2018 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep.May Jun. Jul. Aug. Sep. Oct. Nov. Dec.


CW 5 – 24

CW 5 – 24

5

miovent is a modern web app that enables you to manage your CEBIT invitation campaign as effectively and flexibly as possible and maximize your success rate. You can track the current status of your accepted/rejected invitations, send reminders to your target audience and/or arrange meetings at CEBIT. A special feature: your guests download their eTickets from your customized landing page and thus remain in your corporate brand environment.

• Customized design of digital invitations, registration pages and landing pages – intuitively via Drag & Drop

• Dispatch of e-mail invitations with eTickets for CEBIT 2018• Dashboard with live statistics• Collection of registration data • Unlimited number of campaigns and users at no extra charge• Calculation of cost based only on the eTickets registered by your guests via miovent• Your eTicket benefit: For eTickets registered within the context of your miovent campaigns

there are no restrictions on the number of tickets available, and no additional costs if the numbers exceed the standard contingent

• Cost: € 0.99/ticket registration with miovent

NEW miovent invitation and participant management software

miofairticket registration portal

The easy option. Immediately after signing up for CEBIT, your guests will receive valid, registered admission tickets. The tie-in with the Deutsche Messe database ensures that your guests receive valid admission tickets as soon as they have completed the booking formalities on your registration website.

• You invite your guests via e-mail • Your guests fill in the registration form and return it to you • miofair sends your guests personalized ticket download links • Languages: D-German, GB-English• Can be ordered as from December 2017• Cost: as from € 4,900

NEW

shop.cebit.com Service category: Invitation services, tickets & parking permits

miofairticketOreste MallusTel. +49 511 [email protected]

Complimentary tickets and mioventJette Bösch Tel. +49 511 89-39000 [email protected]

Trade visitor tickets and the exhibitor’s pass do not include the cost of travel on local transport services to the Exhibition Grounds. You and your guests will need separate tickets in order to use public transport in the Greater Hannover transport network (GVH). We advise you to inform your guests of this fact in your invitation.


CW 12 – 24

Ordering period: from 1.12.2017 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep.May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

from CW 48

6

Exclusive services for your customersOur services enable you to make your customer’s visit to CEBIT as pleasant and convenient as possible.

Travel specials and overnight accommodationIncoming ServiceTel. +49 511 [email protected]

shop.cebit.com Service category: Invitation services, tickets & parking permits

We have negotiated some special travel deals for visitors planning to attend CEBIT 2018. Tell your customers about these deals when you invite them to the show – for example, rail fares to Hannover starting at € 49 (one way) for travel within Germany and special Lufthansa deals on international flights.

More information at: www.cebit.com

Suitable accommodation can be booked online at: www.hannover.de/hotels/cebit

Travel specials and overnight accommodation


CW 44 – 52

7

Contact management

Company & product informationIt’s only by making your presence felt that you will make your mark. Present your company and products before, during and after CEBIT 2018 online at cebit.com, via EBi as well as in the app.

Put your company data online, together with key information about your stand and your products and services, and reap the benefits – 365 days a year!

• Online exhibitor/product search facility at cebit.com• Your data can be accessed via the EBi information terminals at the Exhibition Grounds• Your data is also displayed in native apps• Your customers and visitors will be guided straight to your stand!• Cost: already included in stand rental charge

Exhibitor and product search

Ordering period: all year round Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep.May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

CW 1 – 52

Present a comprehensive profile of your company online:• Brief profile of your company, together with your corporate logo and a cover picture• Link to your own website• Names of partner enterprises and subsidiaries• Opportunity to show your company video• Facility to offer further information in PDF format• Cost: already included in stand rental charge

Company profile


CW 1 – 52

Present your products and services extensively online:• An unlimited number of product descriptions can be posted in the Exhibitor Content

Management System (ECMS), which your company must manage and update• Product pictures and facility to upload PDF files such as brochures or data sheets included• Opportunity to show advertising videos of your products• Presentation in up to four product groups per product assigned• Opportunity to highlight product innovations and R&D projects• Cost: already included in stand rental charge

Product profiles


CW 1 – 52

8

shop.cebit.com Service category: Highlighting your company (ECMS)

Company & product informationMedia-ServiceTel. +49 511 [email protected]

Videos are an effective form of advertising – the ideal way to generate sustained interest in your products and solutions among (potential) customers. Your videos can be posted free of charge on cebit.com

• Video format: Flash (flv) and mp4• Max. 60 MB• Length: max. 5 minutes• Cost: already included in stand rental charge

Exhibitor videos


CW 1 – 52

9

Lead ManagementExploit the benefits of obligatory visitor registration to systematically target business leads. This system allows you to identify interesting business contacts even before the event on the basis of the registrations. This will help you to arrange business appointments at your stand in advance and convert more contacts into actual customers. During the event your trade visitors will simply be added to your customer data bank. After CEBIT you can update the data entries on new contacts using the figures on actual usage of registered tickets. This makes the follow-up of contacts more effective.

shop.cebit.com Service category: Managing your leads

shop.cebit.com My booth: Attachments to your service orders

Lead Management AddLeadsOreste MallusTel. +49 511 [email protected]

Visitor dataJette Bösch Tel. +49 511 89-39000 [email protected]

Twelve weeks before the opening of CEBIT the registration data of complimentary ticket holders (updated on a daily basis) will be available via our CEBIT shop service. Approx. one week after the show you will receive details of the tickets actually used.

• You can arrange appointments at your stand in advance and follow up promising leads after the trade fair

• Excel list at the CEBIT shop can be downloaded• Cost: already included in stand rental charge

Visitor data

Via our AddLeads app you have the option of defining electronic lead sheets via a web-based portal. Designed for installation on mobile devices, this app enables you to collect and manage visitor data by scanning business cards and/or the barcodes on the complimentary admission tickets.

• Efficient generation, quality evaluation and assessment of your business leads• Extensive and individual (configurable) reports• Cost: from € 398

Große Anzeige(186 x 126,5 mm)

Lead Management via AddLeads


ab CW 12


ab CW 48

10

Guided ToursDuring CEBIT we organize Guided Tours which bring potential customers directly to your exhibition stand.

Your chance to present your product highlights and innovative solutions to potential customers – several times a day for 15 minutes in each case. The 2018 CEBIT Guided Tours will be devoted to predefined topic areas.

• Cost: € 2,900 for Basic Package € 8,000 for Premium Package (limited to 4 places)

Further information about the application procedure and the packages is available via the CEBIT shop website. We offer individuals as well as groups customized Guided Tours of CEBIT geared to their specific interests.

• Cost: from € 990

CEBIT Guided Tours


CW 49 – 14

shop.cebit.com Service category: Managing your leads

Guided ToursYvonne SchulzTel. +49 511 [email protected]

Guided ToursJennifer EarlyTel. +49 511 [email protected]

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Supporting advertising & sponsoring

Outdoor advertisingWith a proven efficacy rate of almost 75 percent, out-of-home media achieve a greater impact than other forms of advertising. This allows you to focus on your target group(s) and minimize wastage. Extensive media data is available upon request.

Wall graphics

The large advertising areas on the external walls of the exhibition halls are effective both from a distance and close-up.

• Brand your exhibition hall with your own designs and benefit from the different options • Various formats available• Cost: from € 2,950 media fee per element, plus production costs

An excellent advertising medium that offers more than 160 m² of advertising space and is certain to impress your target groups.

• Strategic placement on the Exhibition Grounds and in the entrance areas• Size: 4 sides (each 4.24 m wide and 9.90 m high)• Cost: from € 17,000 media fee per tower, plus production costs

Advertising towers

Advertising cube

Providing advertising space on 6 sides, the cube ensures maximum attention from passers-by irrespective of the angle they view it from or the direction from which they approach the cube.

• Speak to us about how this eye-catching advertising medium can be flexibly positioned around the Exhibition Grounds

• Size: 6 sides each with 1.00 m edge length; height, incl. base: 1.75 m• Cost: € 1,600 media fee per cube, plus production costs


CW 44 – 18


CW 44 – 18


CW 44 – 18

12

These poster-size display panels grab the attention of passers-by, regardless of where they are looking or going.

• Simultaneous presence at ten different locations• Size: DIN A0, 84 cm wide x 1.19 m high• Cost: € 5,250 media fee, plus production costs, for a network of ten three-sided

poster stands

Strategically placed right by the entrance, your advertising message will be seen by a large number of visitors.

• Prominent placement makes your advertising hit the eye of the visitor• Size: varies according to location• Cost: from € 9,900 per banner, plus production costs

You can also appeal personally to your target group via exclusive promotions.• You can distribute product information or invitations to your target group

in the form of flyers or give-aways• We will reserve exclusive distribution locations for you in the entrance area

and on the Exhibition Grounds• Cost: from € 2,500 per promotion, excluding personnel costs

shop.cebit.com Service category: Additional advertising & sponsoring

Outdoor advertisingSabina Kroll-BehrensTel. +49 511 [email protected]

Outdoor advertisingSanja SilovicTel. +49 511 [email protected]

Outdoor advertisingAnke RobbersTel. +49 511 [email protected]

Three-sided poster stands

Big banners

Promotions


CW 44 – 21


CW 44 – 18


CW 44 – 18

13

Online advertising Advertising with a big impact – use the website, the app and the visitor newsletter for your target-group oriented advertising messages and multichannel campaigns.

Website

In the run-up to CEBIT the website is an important medium used by visitors to prepare their trade fair visit. You can choose from standard banner options for online advertising before and during the trade show.

• Sizes: on request• Cost: from € 1,100, depending on coverage

Banner advertising


CW 5 – 22

We offer exclusive forms of advertising so that you can make a really big digital impact.• Sizes: on request• Cost: on request

Special advertising


CW 5 – 22

App (iOS/Android)

Both logo placements are very cost-efficient and effective forms of advertising. By highlighting your trade fair stand in the hall plan and in the list of exhibitors you can set your company apart from your competitors.

• Positioning in the interactive hall plan (website and app), list of exhibitors (app)• Size:

Logo in hall plan: 250 x 250 pixels, uncompressed PNG Logo in list of exhibitors: 480 x 480 pixels, uncompressed PNG

• Cost: € 220 each

Logo in interactive hall plan and exhibitor list in the app


CW 48 – 22

14

The search function for exhibitors and products is a frequently used application. By sponsoring individual search words (German and English) you can raise awareness of your company and products within your specific target audience.

• Placement: in the product search hit list • Formats and sizes: on request• Cost: from € 750

Search-term marketing

Several banners are displayed in rotation. Linked either to the exhibitor’s detailed listing or to a responsive website.

• Placement: on the relevant app pages of the CEBIT app in rotation with other banners • Formats: on request• Cost: from € 1,400

Footer banner

The perfect position for your news article on the homescreen of the app, including a link to a mobile landing page. The tile is a rotating element. The sponsored content is displayed in first place for approx. 5 seconds. A maximum of three sponsored highlight tiles will be available.

• Placement: on the home screen of the app• Formats: on request• Cost of highlight tile, incl. creation of a mobile landing page: € 9,500

Highlight tile


CW 48 – 22


CW 48 – 22


CW 48 – 22

15

A special type of advertising available exclusively to exhibitors. Your full-page ad is displayed for about 3 seconds immediately after the CEBIT splash screen. A link to a mobile landing page is included.

• Placement: full page after the splash screen• Formats: on request• Cost: € 25,000

Exclusive advertising opportunity Mobile interstitial

Small-sized radio beacons transmit messages to smartphones via Bluetooth. The CEBIT app must be installed on the user’s device. Daily maximum of 1 notification per campaign and end device.

• Possible locations: halls and entrances • No. of characters: max. 140• Cost: from € 3,000 (hall entrance)

Beacon push notifications

The CEBIT Newsletter covers market trends and facts about the show, important services such as the exhibitor and product search facility, times of events taking place at CEBIT – and much more besides.

• Various ad formats and placement options• Several issues focusing on different topic areas• Approx. 240,000 subscribers• Cost per advertisement and issue: from € 5,000

Visitor newsletter

Online advertisingAnne Christin FuschTel. +49 511 [email protected]

Online advertisingKatja AnssarTel. +49 511 [email protected]


Panorama ads 1 and 2


CW 48 – 22


CW 48 – 22


CW 48 – 22

16

Print advertisingBy inserting an advertisement in our print media you can command the full attention of CEBIT visitors and relevant decision-makers.

Printouts containing useful information about the exhibitors and their products and services are available at the EBi counters. (EBi = Electronic Visitor Information System.)

• Prominent placement of your brand name = more contacts• Print run: 120,000 copies; dimensions: 160 x 22 mm• File formats: .eps, .pdf, .ai, .tif; 300 ppi resolution• Cost: on request

Advertisements in the EBi printouts


Print advertisingOreste MallusTel. +49 511 [email protected]


CW 48 - 18

17

SponsoringOur sponsorship options open up additional opportunities to raise awareness of your company within specific target groups. We will showcase your corporate brand in the context of special events and on-site services.

You can present your company as a friendly sponsor of exclusive services that help visitors get the most out of their time at the show:

• Lanyards for visitor badges• On-site Wi-Fi (WLAN) service for visitors• Beverage cups at the snack bars• Charging stations for smartphones• Cost: on request

Visitor services


CW 44 – 18

Hear, taste and feel the digital lifestyle: At the heart of the CEBIT site various bands and DJs will perform to an audience of thousands, visitors will travel through virtual worlds and street food artists will create new menus. At the centre of all this: the most exciting showcases of the trade show.

Showcase your company as a sponsor – right at the heart of CEBIT in the d!campus:• d!campus Festival cups• Seating facilities (e.g. reclining chairs, fatboys)• Blankets• Smartphone charging stations• Promotion team• Your logo at the d!campus• Costs and other products: on request

d!campus


CW 44 – 18

Approx. 3,500 journalists representing the world’s media come to CEBIT. Deutsche Messe offers a broad range of services to make their stay as pleasant and productive as possible. You can use these services to promote your company – for example, through sponsorship of:

• Key lanyards and workstations for journalists• Cost: on request

Press services


CW 44 – 18

18

The high-calibre VIP events at CEBIT offer an ideal opportunity to build networks and maintain business contacts in a pleasant atmosphere. You can team up with us as host to the international IT sector:

• Welcome Night• VIP lounge• CEBIT Executive Lunch• Cost: on request

VIP events & services

SponsoringAnne Christin FuschTel. +49 511 [email protected]



CW 44 – 18

SponsoringStefan TweleTel. +49 511 [email protected]

19

Advertising material for your invitationsA significant proportion of the visitors come to CEBIT in response to a personal invitation issued by the exhibitors. With the aid of our online promotional material you can inform your customers – quickly and simply – about your presentation at CEBIT.

Ideal for posting on your company noticeboard or for inclusion in personal invitations sent by post or e-mail: the following items can be downloaded free of charge from the CEBIT shop – either as a Web PDF (72 dpi) or a printable PDF (300 dpi).Visitor guide:

• It contains important information on CEBIT, the focus topics, opening times and prices

• Size: 100 x 210 mm• Languages: D-German, GB-English

Poster: • Size: DIN A1 (594 x 841 mm)• Language: GB-English

• Free of charge

Advertising material available for downloading as PDF files


CW 7 – 24

By inserting your hall and stand number into the hall layout map you can guide customers directly to your presentation.

• Download via the CEBIT shop• The map is created automatically when you log onto the CEBIT shop using the

data you received together with your current stand booking confirmation.• Size: DIN A4 (210 x 297 mm) • Languages: D-German, GB-English• Free of charge

Stand 11/2017. Modifications reserved.

25–27Game-changing

Technologies, Emerging Busi-

ness Cases & Partner Events 19/20

Politics &Agenda

(Monday)

CCPress and

d!talk

11–13Host,

Connect & Secure your Business

14–17Digital Business &

Administration

11.–15. June 2018

Visit us at:Hall XX, Stand YY

Personalized layout map


CW 6 – 24

20

Place a banner on your own homepage to publicize your presence at the show. • Simply register under the CEBIT shop using the log-in data you received with

your stand confirmation, go to “Invitation services, tickets & parking permits, Download banner” and download the banner format you require. As standard, the banner includes your hall and stand number. Alternatively, you can enter a text of your choice.

• In addition, a link will be generated that leads to your exhibitor data.• Size: 468 x 60 pixels, 728 x 90 pixels, 300 x 250 pixels, 120 x 600 pixels• Languages: D-German, GB-English• Free of charge

Banner to download


Exhibitor SupportTel. +49 511 [email protected]


CW 6 – 24

21

Press services

Media consulting & media presenceAsk our team of professionals to assist you with the preparation of your media events. Regardless of whether you are planning a press conference at the Exhibition Grounds or are interested in our streaming media services, we will be pleased to help and advise you.

You send us information about your new products and services on display at your stand – and we will take care of everything else:

• Selection of the most interesting innovations by our specialist journalists • Presentation in concise formats for the trade press and visitor media in

Germany and abroad • Integration of videos and photographs (please send YouTube link and/or images)• Publication on cebit.com in the run-up to the show • Free of charge

Trend spots

We can help you organize your press conferences, either at your stand or in a conference room in the Convention Center.

• Advice on planning, coordinating and staging your events• Full details circulated in the press conference schedule• Optimum briefing for journalists• Cost: on request

Press conferences


from CW 48

Streaming media/video production

Alongside the technical production of your live or on-demand presentation we can also assist you with all aspects of streaming media – e.g. technical and organizational questions in relation to the realization of your event. Decide in favour of an Internet broadcast – either live or on demand.

• Your event will reach a larger audience• The perfect format for publicizing your event on the CEBIT website• Cost: on request


CW 48 – 24


CW 48 – 24

22

Put your information online at cebit.com, where journalists and visitors can use it for their research.

• All information can be downloaded by users at any time. In addition, it is distributed by e-mail to registered journalists

• File formats: texts as .doc or .rtf files; images as .jpg, .gif, .png or .tiff files, max. 1.2 MB (2,500 pixels)

• Cost: € 272 (flat rate)

Press info boxes are available for renting at the centrally located Press Center on the Exhibition Grounds.

• Press packs, brochures, USB sticks, CDs and DVDs are all useful sources of information for journalists

• We recommend that information is provided in German and English• Cost: € 78 per press info box

shop.cebit.com Service category: Press services

Press conferences & press info boxesHeike BreusteTel. +49 511 [email protected]

Streaming media & Trend spotsAndrea Staude Tel. +49 511 89-31015 [email protected]

shop.cebit.com Service category: Services for your stand

Online press info boxesOreste Mallus Tel. +49 511 89-32303 [email protected]

High-quality photographs will enhance the promotion, follow-up and documentation of your trade fair participation!

• Our “photographic report” includes 12 professionally shot images of your trade fair activities, e.g. your exhibition stand, products and team.

• Accredited photos commissioned by Deutsche Messe offer a great view of your trade fair presentation.

• Cost: € 249

Online press info boxes

Pro Photo service

Press info boxes


from CW 48


CW 48 – 24


CW 5 – 22

Pro Photo serviceAnnemaria Eibach-LudwigTel. +49 511 [email protected]

23

Facilitating media contactsTake advantage of the entries in our databases, which are used by journalists for their research, and let us advise you on choosing the right media partner and making the initial contact. Your innovations will then get the publicity they deserve!

We will be pleased to send you a list of the accredited journalists at CEBIT 2018 who have con-sented to the disclosure of their data. For this reason the list of journalists will not be complete.

• Free of charge

Publish your contact data on the CEBIT press server.• Year-round targeted contacts generated between your company and the right partners• Simple search function for journalists• Free of charge


Ask for our detailed listing of accredited journalists as well as international trade journals.• Names and addresses of news media available in an electronic file format• Free of charge


shop.cebit.com Service category: Press services

List of accredited journalists/ Exhibitor PR contactsClaudia EckardtTel. +49 511 [email protected]

Important media addressesHeike BreusteTel. +49 511 [email protected]

Exhibitor PR contacts

Important media addresses


CW 48 – 24


CW 48 – 24


CW 9 – 24

List of accredited journalists

24

Checklist

Invitation services & tickets Service category in the shop Cost I would like to order

eTickets Invitation services, tickets & parking permits Basic quantity free

Advertisements on eTickets Invitation services, tickets & parking permits Extra charge

miovent invitation and participant management software Invitation services, tickets & parking permits Extra charge

miofairticket registration portal Invitation services, tickets & parking permits Extra charge

Travel specials and overnight accommodation

on request Extra charge

Contact management Service category in the shop Cost I would like to order

Presentation in the exhibitor and product search Highlighting your company (ECMS) Free

Company profile Highlighting your company (ECMS) Free

Product profile Highlighting your company (ECMS) Free

Exhibitor videos Highlighting your company (ECMS) Free

Visitor data My booth: Attachments to your service orders Free

Lead Management via AddLeads Managing your leads Extra charge

CEBIT Guided Tours on request Extra charge

Supporting advertising & sponsoring Service category in the shop Cost I would like to order

Outdoor advertising Additional advertising and sponsoring Extra charge

Online advertising Additional advertising and sponsoring Extra charge

Print advertising Additional advertising and sponsoring Extra charge

Sponsoring Additional advertising and sponsoring Extra charge

Advertising materials available for downloading as pdf files Additional advertising and sponsoring Free

Press services Service category in the shop Cost I would like to order

Press conferences Press services Extra charge

Streaming media/video production Press services Extra charge

Trend spots on request Free

Online press info boxes Press services Extra charge

Press info boxes Press services Extra charge

Pro Photo service General services Extra charge

List of accredited journalists Press services Free

Exhibitor PR contacts Press services Free

Important media addresses Press services Free

25

Deutsche MesseMessegelände30521 HannoverGermany

Tel. +49 511 89-0Fax +49 511 [email protected]

Documents

Marketing Guide - CEBIT … · Marketing Guide Efficient marketing services for exhibitors 11 – 15 June 2018 Hannover, Germany . The four pillars for your success Start planning