View
246
Download
0
Category
Preview:
Citation preview
7/23/2019 Business Plan SUSU SKIM
1/29
LZQQM@JQ ^IC@M`dzqt|m Qzqz Qfmh
^T HZI]C OCQ]C QFMH HMIF M@DZQT\]Ki.\c}c Amc`kz| Amljlj| Fh. >5 @g. 4: Djqc Qzfcqc|m Fjachctc` Amicfz
Fclz~ctj` Amc`kz|) Kcuc Lc|ct 41
7/23/2019 Business Plan SUSU SKIM
2/29
*-.
M`dzqt|m ^j`egicbc` Qzqz "M^Q- hjh~z`}cm ~j|c`c` ~j`tm`e dc` qt|ctjemq
dcich z~c}c ~j`}jdmcc` dc` ~j`azfz~c` em{m hcq}c|cfct. M`dzqt|m m`m
hjh~z`}cm ~jizc`e ljqc| dcich z~c}c ~j`}jdmcc` ~|gdzf qzqz lcem )45
fe'fc~mtc'tcbz`) hcqmb kczb dmlcucb `jec|c CQJC@ }cmtz ^bmim~m`c
fe'fc~mtc'tcbz`) Hcic}qmc fe'fc~mtc'tcbz`) Tbcmic`d (
7/23/2019 Business Plan SUSU SKIM
4/29
4
^j`m`efctc` fg`qzhqm qzqz qjtmc~ tcbz` dmdzfz`e gijb fjqcdc|c` em{m
hcq}c|cfct }c`e qjhcfm` hjhlcmf. Fjhzdmc` tm`eem`}c tm`efct ~j`dmdmfc`
hcq}c|cfct kzec hjhlj|mfc` dch~cf ~gqmtmo tj|bcdc~ ~j`tm`e`}c hj`efg`qzhqm
hcfc`c` }c`e lj|em{m) tj|hcqzf dmc`tc|c`}c hj`efg`qzhqm qzqz. Dj`ec` djhmfmc`)
tj|lzfc ~jizc`e ljqc| z`tzf hjhj`zbm fjlztzbc` fg`qzhqm qzqz ez`c hj`azfz~m
fjlztzbc` em{m hjicizm ~j`ejhlc`ec` m`dzqt|m ~j`egicbc` qzqz. Qcicb qctz z~c}c
~jhj`zbc` fjlztzbc` fg`qzhqm qzqz }cf`m dj`ec` hj`ejhlc`efc` M`dzqt|}
~j`egicbc` qzqz hjicizm ^T HZI]C OCQ]C QFMH HMIF M@DZQT\]. ^j|zqcbcc` }c`e
lj|ej|cf dm lmdc`e m`dzqt|m ~j`egicbc` qzqz qfmh hmif ~gudj| m`m dm}cfm`m hch~z
hjhj`zbm fjlztzbc` fg`qzhqm qzqz fc|j`c hcqmb ljizh hj`azfz~m fjlztzbc`.
M`dzqt|m ~j`egicb lc|z tj|qjdmc qjfmtc| ~j|qj` hjim~ztm "qfmh hmif ~gudj|)
lzttj| hmif ~gudj| dii- qjbm`eec qjlcemc` ljqc| fjfz|c`ec``}c "5>(5: ~j|qj`-
hcqmb dmmh~g|.
L. Tzkzc`Hj`jh~ct ~gqmqm ~|gdzf qzqz qfmh qjlcecm ~|gdzf }c`e hj`z`kc`e dcich
~jhj`zb fjlztzbc` em{m hcq}c|cfct tj|hcqzf m`dzqt|m ~c`ec` }c`e lj|lcqmq qzqz
qfmh. Tzkzc` zhzh fchm mcicb hch~z hjhj`zbm fjlztzbc` fg`qzhqm qzqz qfmh
hcq}c|cfct M`dg`jqmc.
A. _mqm dc` Hmqm ^j|zqcbcc`g _mqm ;
Hj`kcdm ~j|zqcbcc` m`dzqt|} ~j`egicb qzqz qfmh }c`e lj|fzcimtcq) bmemj`mq
dc` lj|qcm`e ~|gdzf izc| }c`e lj|lcqmq igfci qzhlj| dc}c cich }c`e cdc dm
M`dg`jqmc.
g Hmqm ;3- Hj`am~tcfc` ~|gdzf qzqz qfmh }c`e lj|fzcimtcq dc` bmemj`mq
7/23/2019 Business Plan SUSU SKIM
5/29
:
D. Echlc|c` Zhzh Zqcbc3. Mdj`tmtcq ^j|zqcbcc`
c- @chc ^j|zqcbcc` ; ^T HZI]C OCQ]C QFMH HMIF M@DZQT\]l- @chc L|c`d ; Hzi}c Ocq}c Hmif Qfmh dmqm`efct HO QfmhHmifa- Igfcqm ^j|zqcbcc` ; Ki. \c}c Amc`kz| Amljlj| Fh. >5 @g. 4: Amc`kz|d- ^jhmimf ^j|zqcbcc` ; ]cdm Hzi}cdm) Q.^t.) H^.j- Tji~ ' Ocr ; >
7/23/2019 Business Plan SUSU SKIM
6/29
?
MM. CQ^JF ^CQC\ DC@ ^JHCQC\C@
C. ^cqc| ^gtj`qmciUmic}cb ~cqc| z`tzf hjhj`zbm fjlztzbc` ~cqc| dcich `jej|m dc` ~cqc|
m`tj|`cqmg`ci dj`ec` qjehj`tcqm ~cqc| ~gtj`qmci }cmtz fcic`ec` hcq}c|cfct
lj|~j`ebcqmic` hj`j`ecb fjctcq) m`dzqt|m ~j`egicbc` qzqz qj~j|tm }gbc|t) jq f|mh.
Umic}cb ~gtj`amci ~jhcqc|c` ~|gdzf |jictmo djfct dj`ec` igfcqm zqcbc }cmtz lj|cdc
dm umic}cb Kclgdjtcljf dc` Umic}cb Kcuc Lc|ct icm``}c.
L. ^j|hm`tcc` dc` ^j`cuc|c`3. ^j|hm`tcc` Dz`mc) \jemg`ci) dc` Dghjqtmfc. ^j|hm`tcc` Dz`mc dc` \jemg`ci
^j|hm`tcc` qzqz dc` ~|gdzf qzqz dz`mc fjdj~c` dm~j|fm|cfc` cfc` hj`m`efct
qjm|m`e dj`ec` hj`m`efct`}c ~j|tchlcbc` ~j`dzdzf 3* ~j| tcbz` dmhc`c
~j|tchlcbc` tj|ljqc| cdcicb dc|m `jec|c(`jec|c lj|fjhlc`e. ^j|fm|cc`
~j|tchlcbc` ~|gdzfqm qzqz dm `jec|c lj|fjhlc`e c`tc|c tcbz` 3==5
dm~j|fm|cfc` qjljqc| 2 kztc tg`) 5? kztc tg`) 14)4 kztc tg`)
7/23/2019 Business Plan SUSU SKIM
7/29
5
@jec|c(`jec|c ~j`ejfq~g| fghgdmtm qzqz tj|ljqc| hjim~ztm ; @ju [jcic`d)
Kj|hc`) Ljic`dc) ^j|c`amq) dc` Ljiemc dmhc`c @ju [jcic`d tj|hcqzf ~zic dcich
fjigh~gf `jec|c @jt T|cdj Qz|~izq qjicm` Czqt|cimc) JZ(: fg`qzhqm qzqz dm M`dg`jqmc qjljqc| ? imtj| ~j|fc~mtc ~j|tcbz`) ~cdc
tcbz` >? hj`m`efct hj`kcdm 5)5 imtj| ~j|fc~mtc ~j|tcbz`) dc` ~cdc tcbz` >5
tm`efct fg`qzhqm qzqz hj`ac~cm = imtj| ~j|fc~mtc ~j|tcbz`.
A. Fjlztzbc` ^cqc|Tgtci ~|gdzfqm Qzqz Qjec| Dcich @jej|m "QQD@- qjljqc| & 3)4 kztc fe'bc|m
ctcz :33.>>> tg`'tcbz`. Cdc~z` lcbc` lcfz qzqz qjec| dc|m ~jtj|`cf qc~m
~j|cb dcich `jej|m }c`e dmqj|c~ gijb M^Q ~cdc tcbz` >2 qjljqc| 454.:>> tg` "3)1
kztc fe'bc|m-) qmqc`}c dmmh~g| qjljqc| 32>.=3< tg` "qzhlj| L^Q-. ^gtj`qm
~|gdzfqm qzqz dm M`dg`jqmc tj|fg`qj`t|cqm dm umic}cb Kcuc Lc|ct) Kcuc Tj`ecb)
dc` Kcuc Tmhz|. Qjdc`efc` z`tzf umic}cb dmizc| Kcuc |jictmo ijlmb fjami hjim~ztm
Qzhctj|c Qjictc`) Qzhctj|c Lc|ct) Lj`efziz) Fcimhc`tc` Lc|ct) Fcimhc`tc`
Qjictc`) dc` Qzicujqm Qjictc`.
^|gdzfqm |mmi m`dzqt|m qzqz ~cdc tcbz` >2 qjljqc| ?2 qjljqc| ?.=1= tg` dj`ec` `micm qjljqc| ZQ$ 33.?=2.452. Qjdc`efc`
vgizhj mh~g| ~|gdzf qzqz dc` hcfc`c` dc|m qzqz qjljqc| 1=.=5: tg` dj`ec`
`micm qjljqc| ZQ$ 34?.?23.?:? qjljqc| ZQ$ 1.322) tcbz` >5
qjljqc| ZQ$ 4.4) dc` dm~|jdmfqmfc` dm tcbz`(tcbz` hj`dctc`e bc|ec cfc`
hj`m`efct fjhlcim. Z`tzf hcqc hj`dctc`e) ~j|hm`tcc` cfc` qzqz qjec|
hcz~z` ~|gdzf tz|z`c``}c dm~j|fm|cfc` tj|zq hj`m`efct qjm|chc dj`ec`
~j|tchlcbc` ~g~zicqm) ~j|tzhlzbc` jfg`ghm) ~j|lcmfc` tm`efct ~j`dmdmfc`)
fjqcdc|c` em{m dc` ~j|zlcbc` ec}c bmdz~.
7/23/2019 Business Plan SUSU SKIM
8/29
2
Dcich ~gic fg`qzhqm qzqz) M`dg`jqmc bc`}c hj`kcdm ~cqc| z`tzf ~|gdzf(
~|gdzf qzqz dc|m `jec|c ~|gdzqj` qj~j|tm Czqt|cimc dc` @ju [jcic`d) ~cdcbci
hcqmb ljqc| ~jizc`e z`tzf hj`m`efctfc` ~g|qm ~|gdzfqm qzqz dcich `jej|m. ^cdc
zhzh`}c hcq}c|cfct m`dg`jqmc hcqmb hj`efg`qzhqm qzqz lzlzf dc` qzqz
fj`tci hc`mq ijlmb ljqc| dmlc`dm`efc` qzqz kj`mq icm``}c. Bci m`m dmdzec fc|j`c
ocftg| fjhzdcbc` dcich ~j`eez`cc` dc` chc` dmqmh~c` dcich ucftz }c`e |jictmo
ichc.
Hjimbct fg`dmqm tj|qjlzt) fjtj|qjdmcc` qzqz qfmh hmif hcqmb ljizh hj`azfz~m
fjlztzbc` hcq}c|cfct fc|j`c hcqmb qjlcemc` ljqc| dm mh~g| qjbm`eec zqcbc
~jhlzctc` qzqz qfmh hj|z~cfc` qjlzcb ~jizc`e ljqc| }c`e bc|zq dmtm`dcf ic`kztm
dc` hj|z~cfc` aclc`e zqcbc }c`e hj`kc`kmfc`.
D. Qctjem ^jhcqc|c`Lj|lmac|c |j`ac`c ~jhcqc|c` tmdcf tj|ij~cq dc|m 4 z`qz| hc|fjtm`e hmr }c`e
lmcqc dmqjlzt qjlcem 4 ^) }cmtz ^|gdzf) ^|maj) ^icajhj`t dc` ^|ghgtmg`
3. ^|gdzf^|gdzf }c`e dmkzci ^T HZI]C OCQ]C QFMH HMIF M@DZQT\] mcicb Qzqz Qfmh
Lzlzf ' Qfmh Hmif ^gudj| }c`e dmgicb qjac|c bmemj`mq dj`ec` fzcimtcq tj|lcmf
dj`ec` fjhcqc` ~|cftmq qjqzcm fjlztzbc` fg`qzhj` }cmtz e|ch) :>> e|ch dc`
3.>>> e|ch.
7/23/2019 Business Plan SUSU SKIM
9/29
=
1. ^icajhj`tTc|ejt ~jhcqc|c` ~|gdzf ^T HZI]C OCQ]C QFMH HMIF M@DZQT\] cdcicb
hjhj`zbm fjlztzbc` qzqz qfmh z`tzf ~cqc| dcich `jej|m dc` ~cqc| izc| `jej|m dc`
m`dzqt|} ~j`egicbc qzqz qfmh.
4. ^|ghgtmg`^|ghgtmg` }c`e dmicfzfc` ^T HZI]C OCQ]C QFMH HMIF M@DZQT\]
dmc`tc|c`}c cdcicb dj`ec` ~jhcqc`ec` mfic` lcmf hjicizm hjdmc jijft|g`mf hcz~z`
hjdmc ajtcf.
Z`tzf hj`kcic`fc` 4^ qc`ect dmlztzbfc` tmh hc|fjtm`e }c`e qc`ect qgimd.
Tmh hc|fjtm`e cfc` qc`ect cftmo hjicfzfc` ~|ghgtmg` qjbm`eec lzct fjdj~c` lmqc
hjhlc`ez` qmqtjh kc|m`ec` hc|fjtm`e }c`e lmqc hj`q~~g|t ~j`kzcic` ~|gdzf ^T
HZI]C OCQ]C QFMH HMIF M@DZQT\] dmctcq. Qcicb qctz qt|ctjem }c`e cfc`
dmkcic`fc` dj`ec` hjh~j|dc}cfc` m`dzqt|} ~j`ebcqmi gicbc` qzqz }c`e lj|lcqmq
qzqz qfmh qjlcecm ~|gdzf dcqc|`}c dj`ec` hjicfzfc` fj|kcqchc ctcz hj`kcdm hmt|c
dj`ec` lcbc` dcqc| qzqz qfmh qj~|tm ; }gbc|t) jq f|mh dii.
7/23/2019 Business Plan SUSU SKIM
10/29
3>
MMM. CQ^JF TJF@MF DC@ TJF@GIGEM
C. Igfcqm dc` Icbc`Igfcqm zqcbc cfc` dm|j`ac`cfc` dm umic}cb Fjachctc` Amicfz Fclz~ctj`
Amc`kz|) tj~ct`}c dm Kcic` \c}c Amc`kz| ( Amljlj|. Fclz~ctj` Amc`kz| hj|z~cfc`
dcj|cb }c`e hjhmimfm mfimh m`vjqtcqm }c`e azfz~ lcmf dj`ec` fjhzdcbc` m{m`
~j`dm|mc` zqcbc }c`e hzdcb. Cfqjq t|c`q~g|tcqm }c`e tmdcf qzimt dmdzfz`e dj`ec`
fjtj|qjdmcc` icbc` m`dzqt|m }c`e hcqmb lc`}cf hjhzdcbfc` ~j`dm|mc` tjh~ct zqcbc
dm umic}cb Fclz~ctj` Amc`kz|. Igfcqm ~cl|mf tj|ijtcf dm umic}cb qt|ctjemq fc|j`c
|jictmvj djfct dj`ec` qzhlj| lcbc` lcfz " qzqz qjec| - dc|m umic}cb Fclz~ctj`
Qzfclzhm " Qzfc|ckc Qzfcic|c`e dc` Amlcdcf - dc` Fclz~ctj` Amc`kz| " Ejfl|g`e)
Uc|z`efg`dc`e dc` Am~c`cq - dc` hjhmimfm ~|gq~jf ~cqc| }c`e azfz~ lcmf fc|j`c
lj|djfctc` dj`ec` umic}cb KCLGDJTCLJF dc` Lc`dz`e. Bci m`m qjqzcm dj`ec` vc`
dj| Lj|e "3==>-) lcbuc z`tzf igfcqm ~cl|mf dmqc|c`fc` ~jhmimbc` igfcqm ~cl|mf
m`qzdt|m qzqz bj`dcf`}c hjh~j|tmhlc`efc` ~jhlc`ez`c``}c dmqjfmtc| igfcqm
fc`tg`e qzqz }cmtz dcj|cb(dcj|cb ztchc ~|gdzqjq` qzqz hmqci`}c z`tzf Kcuc Lc|ct
~|gdzqj` qzqz lj|cdc dmqjfmtc| fgtc Amc`kz|) Qzfclzhm) Lc`dz`e) Lgeg| dc` Ec|zt.
Qjic`kzt`}c fjtj|ec`tz`ec` cfc` mh~g|t lcbc` lcfz qzqz }c`e hcqmb qjfmtc| 5>(5:
* hj`kcdm ~j|tmhlc`ec` icm` dcich hj`j`tzfc` igfcqm ~cl|mf dj`ec`
hjh~j|bmtz`efc` lmc}c ~j`ec`efztc` dc|m ~jiclzbc`.
c. Dj`cb dc` Tctc Ijtcf Zqcbc
Ki. \c}c Amc`kz| (
Q^L
Z
Igfcqm Zqcbc^zqfjqhcq DT^
Qzfcqc|mFj Amc`kz|
Fj Amljlj| '
7/23/2019 Business Plan SUSU SKIM
11/29
33
l. Qfcic ^|gdzfqmZqcbc qzqz qfmh m`m lj|qfcic m`dzqt|m dj`ec` tgtci ~|gdzfqm qzqz qfmh
hj`ac~cm ?>>.>>> fe ~j| tcbz`. Cdc~z` lcbc` lcfz }c`e dmez`cfc` }cf`m qzqz
qjec| }c`e lj|cqci dc|m ~jtj|`cf qc~m ~j|cb igfci }c`e lj|cdc dm umic}cb Fclz~ctj`
Qzfclzhm) Fclz~ctj` Amc`kz| dc` Fclz~ctj` Lc`dz`e dc` Lc`dz`e Lc|ct) dc`
Ec|zt.
a. Tjf`gigem) Hjqm` dc` ^j|cictc`Qzqz qfmh cdcicb qzqz }c`e fcdc| ijhcf`}c |j`dcb fc|j`c tjicb hj`ecichm
~|gqjq ~jhmqcbc` dj`ec` f|mh) cdc~z` hjfc`mqhj tjf`gigem }c`e dmez`cfc`
qjlcecmhc`c }c`e dmechlc|fc` dmlcucb m`m ;
.
7/23/2019 Business Plan SUSU SKIM
12/29
3* qckc. Cict }c`e dmez`cfc` z`tzf
~jhc`cqc` ~j`dcbzizc` cdcicb jvc~g|ctg|. Z`tzf hjhc`cqfc` dmez`cfc` zdc|c
}c`e lj|qzbz c`tc|c ?:(355gA tj|ec`tz`e kj`mq ~|gdzf }c`e dmlzct.
Qtc`dc|mqcqm cdcicb hjhlzct qzqz hj`kcdm qchc fgh~gqmqm`}c. Bcqmi qzqz dc|m
~jtj|`cf }c`e lj|ljdc fgh~gqmqm`}c dmach~z| qch~cm bghgej` }cmtz dj`ec` ac|c
hj`ecdzf ctcz dj`ec` hj`zc`e qzqz dc|m ucdcb qctz fj ucdcb }c`e icm``}c.
^j`ej|m`ec` q~|c} cdcicb tjf`mf dm m`dzqt|m }c`e tjicb lc`}cf dmicfzfc` ~cdc
~j`ej|m`ec` dc` ~j`}j|lzfc` qfcic ljqc| hctj|mci }c`e qc`ect qj`qmtmo tj|bcdc~
tjh~j|ctz|'tj|hci. ^cdc jhziqm qzqz) tjf`mf ~j`ej|m`ec` m`m hj|zlcb jhziqm
hj`kcdm qjkzhicb ljqc| lztm|c` dj`ec` hj`ez`cfc` ctghmqj| }c`e tj|kctzb fj
dcich |zc`e q~|c} "q~|c} abchlj|- }c`e dmdcich`}c hj`ecim| zdc|c ~c`cq dc|m
liguj| }c`e dm~c`cqfc` gijb bjctj| "~jhc`cq-. Hj`}jlclfc` cm| hj`ezc~) dc`
lztm|c` m`m hj`kcdm ~c|tmfji(~c|tmfji ~cdctc`. Dm |zc`e m`m tj|kcdm ~jhmqcbc` c`tc|c
~cdctc` dj`ec` zc~'ecq'zdc|c. ^cdctc` dcich lj`tzf lztm|c` qzqz m`m hjhmimfm
hcqc kj`mq }c`e ijlmb ljqc| dc|m zdc|c ~c`cq cfc` kctzb fjlcucb) qjdc`efc` zdc|c
dj`ec` hcqc kj`mq }c`e ijlmb |m`ec` cfc` lj|ej|cf fj ctcq. Dmce|ch cim| ~|gqjq
~jhlzctc` qzqz lzlzf qjac|c fj|jiz|zbc` dc~ct dmimbct ;
Tm`efct fjcdcc` 3 Tm`efct Fjcdcc` < Tm`efct fjcdcc` 1
T3 8 4 gA
b3 8 3?)52 fK'fe
qgimd 4< *
cm| :2 *
T< 8 5: Ga
b< 8 131)3= fK'fe
qgimd 4< *
cm| :2 *
T1 8 >)3= fK'fe
zdc|c
Tm`efct fjcdcc` 4 Tm`efct fjcdcc`
:
Tm`efct fjcdcc`
?
T4 8 3?5 gA
b4 8 443)?3 fK'fe
zdc|c
T: 8 54 Ga
b: 8
7/23/2019 Business Plan SUSU SKIM
14/29
34
Dm ~j`ej|m`ec` 3 tm`efct) q~|c} d|}j| dmij`efc~m dj`ec` q}qtjh ag`vj}g|
~`jzhctma) z`tzf hj`ebmic`efc` o|cfqm tj|cfbm| hgmqtz|j dc|m qzqz lzlzf) lj|kcic`
ichlct dc` hj`ebclmqfc` dc`c. ^|gdzf cfbm| }c`e lcmf tc`~c tj|kcdm ~j`eezh~cic`
~c|tmfji "1>(:> h- }c`e ljizh lmqc lj|~j`ac| dm dcich cm|. Lj`tzf q~|c} d|}j|
dc~ct dmimbct ~cdc Echlc| dmlcucb m`m.
Qjlzcb q~|c} d|}j| }c`e dm ~cqc`efc` dj`ec` vml|ctm`e oizmd ljd q}qtjh)
dj`ec` fctc icm` ~j`ej|m`ec` < tm`efct. Dj`ec` hjtgdj m`m) ezh~cic`(ezh~cic`
~c|tmfji ~cdct dc|m qzqz }c`e dmbcqmifc` dm cfbm| q~|c} d|}m`e fjhzdmc` dmhcqzfc`
fj dcich vml|g(oizmdm{
jd ljd q}qtjh }c`e dj`ec` bctm(bctm dm~c`cqfc` dc`
dmdm`em`fc`. Qj|lzf }c`e tmdcf tj|ezh~ci dc~ct fjhlcim dm hcqzfc` fjhlcim fj
dcich |zc`e q~|c} z`tzf hj`m`efctfc` fzcimtcq dc|m qzqz lzlzf dj`ec` ac|c
hj`ectz| dmqt|mlzqm zfz|c` ~c|tmfji`}c. Lj`tzf _ml|g Oizmdm{m`e Ljd
^j`ej|m`ec` 1 tm`efct) dmhc`c qtctmg`c|} oizmd ljd dc|m lzlzf qzqz
dmtchlcbfc` dm dzdzfc` fj|zazt z`tzf ~j`ectz|c` ~j`eezh~cic` dc` ~j`ej|m`ec`
~c|tmfji }c`e ijlmb lcmf) cdcicb qjlcecm ~j`m`efctc` dc|m hjtgdj m`m. Qjtjicb
dmfj|m`efc` dc` dmdm`em`fc`) qzqz lzlzf cfbm| m`m bc|zq dm fjhcq dj`ec` tjh~ct
}c`e agagf) kmfc dmlztzbfc`) dmlcucb fg`dmqm fbzqzq z`tzf ~j`ecujtc` }c`e lcmf.
7/23/2019 Business Plan SUSU SKIM
15/29
3:
l. O|jj Oct
Fg`qj`t|cqm z`tzf hj`dc~ctfc` kzhicb ~cdctc` }c`e ijlmb tm`eem dj`ec`
hj`ez|c`em ~|gqj`tcqj ijhcf.
a. Hgmqtz|j
Tj|ec`tz`e dc|m m`tj|cfqm c`tc|c * ijhcf dc` tjh~j|ctz| hcqzf) tjtc~m tmdcf
tj|ec`tz`e dc|m fg`qj`t|cqm kzicb ~cdctc` .
j. Lzif Dj`qmt}Dctc Bcqmi ^j`ezfz|c` ^|gqjq ;
M`~zt
^|jbjct tjh~j|ctz|q ; 5:A r 3: q6 =5.:A r 3: q6 c`d 3A r < hm`
m`ijt cm| tjh~j|ctz|q 35>) 325.: c`d :A`g{{ij ctghmqj| ~|jqqz|j 3:>) > c`d lc|
Gzt~zt
^gudj| abc|catj|mqtmaq jvcizctjd;
\jtj`tctj qgimdq A
@g{{ij ctghmqj| ~|jqqz|j 34>( lc|
@g. `g{{ijq 1 "|jdzajd tg < ct bmebj| ~|jqqz|jq-
^|gqjq Jvc~g|cqm hj`kcdmfc` fcdc| cm| dc|m 25 * hj`kcdm :> *) dmmfztm dj`ec`
q|c} d|c}m`e ~cdc qzbz tm`eem qjbm`eec hj`ebcqmifc` qzqz lzlzf dj`ec` fcdc| cm| 1
*. \j`dcb`}c fcdc| cm| m`m hj`jfc` cftmomtcq cm| " c(u - ~cdc ~j|tzhlzbc` hmf|glc.
Fjlc`}cfc` lcftj|m dc` Fchm| " ]jcqt - ~j|tzhlzbc``}c tj|bchlct ~cdc fcdc|
>)2:. Qjac|c fbzqzq ~j|tzhlzbc` lcftj|m lj|bj`tm ~cdc fcdc| cm| >)5:) qjdc`efc`
fchm| dc` kchz| lj|bj`tm ~cdc fcdc| cm| >)?: " Jc|i}) 3==2 -. Q~|c} d|}m`ehj|z~cfc` ~j`}jh~|gtc` cm| dcich ~c|tmfji bcizq fj dcich zdc|c ~c`cq. ^|gqjq
~j`ej|m`ec` dj`ec` aj~ct qjbm`eec hj`ebm`dc|m cdc`}c fj|zqcfc` {ct em{m }c`e
|jictmvj qj`qmtmvj tj|bcdc~ ~c`cq.
Zdc|c ~c`cq dc` qzq~j`qm qzqz qjac|c tj|zq hj`j|zq dm m`kjfqmfc` fj dcich
|zc`e ~j`ej|m`e qjljicb ctcq dj`ec` ickz }c`e qj|cech. Ocqc ecq) lj|lj`tzf
ach~z|c` zdc|c dc` zc~) lj|cdc dcich fg`dmqm ach~z|c` mdjci dc` hj`ecim| dm
dcich ~j`ej|m`e qjlcecm ach~z|c` }c`e qjh~z|`c. Qzq~j`qm tj|qjlzt fjtmfcdmqjh~|gtfc`) lj|lj`tzf lgic }c`e bghgej` dc` lztm|c` qj|cech) }c`e lj|ach~z|
7/23/2019 Business Plan SUSU SKIM
16/29
3?
dcich |zc`e ~j`ej|m`e tc`~c tj|kcdm m`tj|cfqm c`tc|c qctz dc` }c`e icm`. Zdc|c
dmcqzhqmfc` qjlcecm ecq mdjci) Cim|c` ~c`cq hj`ecim| dc|m zdc|c ~c`cq fj lztm|c`
ctcz ~c|tmfji dc` e|cdmj`t tjh~j|ctz| dmdcich ~c|tmfji. Qzqz tj|dm|m ctcq cm| dc`
lcbc` ~cdct. Dcich ~j|bmtz`ec` m`m dmcqzhqmfc` bc`}c j`tci~bm cm| qckc }c`e
dmbmic`efc`) qjdc`efc` lcbc` ~cdct dm~j|tcbc`fc`.
^|gqjq dmctcq dc~ct hj`ej|m`efc` 3 fe qzqz acm| hj`kcdm >.3? fe qzqz lzlzf)
dmhc`c fcdc| cm| qzqz dm~j|tcbc`fc` 1 * cec| tjtc~ lj|tjfqtz| hj`eezh~ci.
Dcich Qzqz lzlzf m`qtc`) F|mqtci icftgqc }c`e lj|lj`tzf chg|o lj|oz`eqm
qjlcecm ~j|jfct ~c|tmfji(~c|tmfji lzlzf qzqz }c`e lmic dmfj|m`efc` cfc`
hj`ebcqmifc` qzqz lzlzf m`qtc`. ^c|tmfji lzlzf }c`e qcim`e hj|jfct) lmic dmic|ztfc`
dcich cm| hj`kcdm ijlmb hzdcb ic|zt fc|j`c tjfqtz| qzqz lzlzf ijlmb lj|~g|m
hjhzdcbfc` cm| hcqzf. ^cdc qzqz lzlzf lmcqc ~j|lc`dm`ec` cioc icftgqc dj`ec`
ljtc icftgqc 0 < ; 1 qjdc`efc` qzqz lzlzf m`qtc` 1 ;
7/23/2019 Business Plan SUSU SKIM
17/29
35
M_. CQ^JF HC@CKJHJ@
C. Qt|zftz| G|ec`mqcqm
L. Fjlztzbc` Tj`cec Fj|kcTj`cec fj|kc }c`e cfc` dm~j|fj|kcfc` gijb ^T HZI]C OCQ]C QFMH HMIF
M@DZQT\] qjlc`}cf 4< g|c`e tj`cec fj|kc }c`e tj|ictmb dc` bc`dci. Kzhicb tj`cec
fj|kc tj|dm|m ctcq 3 g|c`e hc`cej|) 4 g|c`e qz~j|vmqg|) dc` 3> g|c`e qtcoo }c`e cfc`
hj`c`ec`m ~|gqjq ~|gdzfqm qzqz qfmh. Qjdc`efc` z`tzf lcemc` ~jhcqc|c` ctcz
hc|fjtm`e cfc` hjh~j|fj|kcfc` g|c`e) fjhzdmc` dmdzfz`e tj`cec g~j|ctg|
~|gdzfqm 1 g|c`e dc` qjaz|mt} qjlc`}cf 4 g|c`e.
A. Qzhlj| Tj`cec Fj|kcLc`}cf`}c tj`cec fj|kc }c`e dmlztzbc` gijb ~j|zqcbcc` dmbc|c~fc` hch~z
hj`}j|c~ tj`cec ~|gojqqmg`ci }c`e bc`dci) j`j|emf dc` ~j`zb djdmfcqm. Cdc~z`
qzhlj| tj`cec fj|kc cfc` dm~|mg|mtcqfc` lj|cqci dc|m ~zt|c'~zt|m z`eezic` dm
umic}cb Fclz~ctj` Amc`kz| dc` qjfmtc|`}c. Fjlztzbc` tj`cec fj|kc dmz~c}cfc`
BJCD HC@CEJ\
Hc|fjtm`e"q~v-
^|ghgtmg`"qtcoo-
Agg|~g|ctmg`"qtcoo-
Dmqt|mlztmg`"qtcoo-
Dmqt|mlzqm"gztqbg|qj-
^|gdzatmg`"q~v-
Qz~~i} Abcm`"qtcoo-
J`em`jj|m`e"qtcoo-
Qfmh Hmif"g~|-
^z|abcqm`e"g~|-
Qtg|cej"g~|-
Szcimt} Ag`t|gi"q~v-
Iclg|ct"qtcoo-
^c`jimq"qtcoo-
B\D"q~v-
Cdhm`mqt|ctmg`"qtcoo-
Cagz`tm`e"qtcoo-
G~j|ctmg`ci"qtcoo-
Qjaz|mt}
7/23/2019 Business Plan SUSU SKIM
18/29
32
dmqj|c~ dc|m tj`cec cbim ctcz izizqc` ocfzitcq ~jtj|`cfc`) ocfzitcq tjf`gigem ~c`ec`)
tjf`mf hjqm` m`dzqt|} dm umic}cb Kcuc Lc|ct dc` qjfgicb hj`j`ecb fjkz|zc`
dmqjfmtc| Fclz~ctj` Amc`kz|. Qjicm` mtz) ~j|zqcbcc` kzec hjhlj|mfc` fjqjh~ctc`
fj|kc z`tzf zhzh qjlcecm tj`cec qcijq dc` gztijt }c`e cfc` dmtjh~ctfc` dm umic}cb
fj|kc ^T HZI]C OCQ]C QFMH HMIF M@DZQT\] dm umic}cb Kcuc Lc|ct dc`
KCLGDJTCLJF.
D. Lcicq Kcqc Tj`cec Fj|kcLj`tzf c~|jqmcqm dc` lcicq fj|kc ctcq fm`j|kc }c`e dmicfzfc` gijb qjiz|zb
qtcoo'fc|}cuc` dm ^T HZI]C OCQ]C QFMH HMIF M@DZQT\] lj|z~c eckm ~gfgf)
cqz|c`qm dc` m`qj`tmo }c`e ~|g~g|qmg`ci. Cdc~z` |m`amc` eckm ~gfgf }c`e dmfjizc|fc`
^T HZI]C OCQ]C QFMH HMIF M@DZQT\] mcicb qjlcecm lj|mfzt.
Hc`cej| ; \~. 4.>>>.>>>)>> Qz~j|vmqg| ; \~. >>.>>>)>> Qtcoo ; \~. 3.2>>.>>>)>> G~j|ctg| ; \~. 3.>.>>>)>> Qjaz|mt} ; \~. 3.>>>.>>>)>> Tj`cec Ij~cq ; \~. 5:>.>>>)>>
J. Kgl Dmqa|m~tmg`Z`tzf hj`kjicqfc` hcqm`e(hcqm`e kclctc` dcich qt|zftz| g|ec`mqcqm Hzi}c
Ocq}c Qfmh Hmif M`dzqt|}) hcfc dm~j|izfc` qzctz z|cmc` ~jfj|kcc` qjlcecm
lj|mfzt;
@chc Kclctc` ; Bjcd Hc`cej|\m`efcqc` ^jfj|kcc` ; Bjcd Hc`cej| hjhmh~m` ljlj|c~c z`mt lmdc`e oz`eqm
~jfj|kcc` }c`e hj`ej~cicm ljlj|c~c ctcz qjiz|zb hc`ckj| oz`eqmg`ci .
Tzecq dc` tc`eez`e kcucl ;
3. Hjhlzct ~j|j`ac`cc`) qt|ctjem) dc` fjlmkcfc` }c`e hj`}c`efzt g~j|cqmg`ci~j|zqcbcc`
7/23/2019 Business Plan SUSU SKIM
19/29
3=
:. Hjhjec`e fj`dcim ctcq fj~ztzqc` ~j`tm`e }c`e lj|qmoct zhzh ctcz lj|fcmtc`dj`ec` hcqcicb |jezicqm dc` om`c`qmci
?. Lj|tc`eez`e kcucl dcich hjhckzfc` zqcbc5. Hj`c`ec`m bzlz`ec` jfqtj|`ci dj`ec` qtcfjbgidj| qj~j|tm bci`}c fj|kcqchc)
`jegqmcqm c`tc| fg|~g|ct) ~jhj|m`tcb dc` ~mbcf(~mbcf izc| }c`e qjac|c
ic`eqz`e ctcz tmdcf ic`eqz`e dc~ct hjh~j`ec|zbm fg`dmqm ~j|zqcbcc` .
@chc Kclctc` ; q~v ^jhcqc|c` "Hc|fjtm`e-\m`efcqc` ^jfj|kcc` ; Qz~j|vmqg| ~jhcqc|c` lj|uj`c`e hj`ejigic ~jhcqc|c`
~j|zqcbcc` qjac|c hj`}jiz|zb.
Tzecq dc` tc`eez`e kcucl ;
3. Hj`}zqz` ~j|j`ac`cc`) qt|ctjem ~jhcqc|c` }c`e kmtz) ~j`kzcic`) bc|ec) ~|ghgqm)}c`e hj`}c`efzt fj~j`tm`ec` ~j|zqcbcc`
7/23/2019 Business Plan SUSU SKIM
20/29
@chc Kclctc` ; Caagz`tm`e\m`efcqc` ^jfj|kcc` ; caagz`tm`e ctcz lcemc` fjzc`ec` lj|uj`c`e hj`ejigic
fjzc`ec` ~j|zqcbcc` qjac|c hj`}jiz|zb.Tzecq dc` tc`eez`e kcucl ;
3. Hjic~g|fc` qjac|c lj|fcic hj`ej`cm ~j`eez`cc` dc` ~jhcqzfc` dc`c~j|zqcbcc`
7/23/2019 Business Plan SUSU SKIM
21/29
7/23/2019 Business Plan SUSU SKIM
22/29
7/23/2019 Business Plan SUSU SKIM
23/29
7/23/2019 Business Plan SUSU SKIM
24/29
> he'I.
Qzhlj| ztchc cm| imhlcb ~cdc ~|gqjq ~jhlzctc` qzqz qjlcemc` ljqc| lj|cqci
dc|m ~|gdzf }c`e bmic`e }c`e mfzt qjichc ~|gqjq ~j`azamc` dc` dmbcqmifc` dc|m
tzh~cbc`' fjlgag|c` qjichc ~|gqjq ~|gdzfqm. ^|gdzf }c`e bmic`e qjichc ~|gqjq
~|gdzfqm dm~j|fm|cfc` hj`ac~cm >.3*(1*. Fjbmic`ec` ~|gdzf kzec dmqjlclfc` gijb
hc`ckjhj` bgzqj fjj~m`e dc` qmqtjh g~j|cqmg`ci }c`e fz|c`e lcmf tj|kcdm qcct
~jhm`dcbc` ~m~c qciz|c` ~|gdzfqm) hjqm` jvc~g|cqm) ~|gqjq ~j`emqmc` dc` qmqc lcbc`
lcfz }c`e |zqcf.
Cm| imhlcb }c`e azfz~ ljqc| kzec dmbcqmifc` dc|m cm| ~j`dm`em` dc` fg`dj`qct.
^j`c`ec`c` cm| lzc`ec` ~j`dm`em` tj|qjlzt lmcqc`}c dc~ct dmctcqm dj`ec`
hjicfzfc` |ja}aij hjicizm qmqtjh tj|tztz~ qjbm`eec dc~ct dmez`cfc` fjhlcim.
_gizhj cm| imhlcb }c`e dmbcqmifc` qjtmc~ ~cl|mf qzqz qc`ect lj|vc|mcqm. @chz` dm
ljlj|c~c `jec|c hckz tm`efct jomqmj`qm qzdcb azfz~ lcmf) vgizhj cm| imhlcb }c`e
dmbcqmifc` dc|m ~cl|mf qzqz dcqc| cdcicb 1.= it|'fe ~|gdzf qzqz dc` z`tzf ~cl|mf
qzqz tj|~cdz cdcicb 33.< it|' fe ~|gdzf. Z`tzf M`dg`jqmc |ctc(|ctc vgizhj }c`e
dmbcqmifc` dc|m qjlzcb ~cl|mf qzqz cdcicb < it|'fe ~|gdzf qzqz.
http://ehsablog.com/amdal-analisis-mengenai-dampak-lingkungan.htmlhttp://ehsablog.com/amdal-analisis-mengenai-dampak-lingkungan.htmlhttp://ehsablog.com/amdal-analisis-mengenai-dampak-lingkungan.htmlhttp://ehsablog.com/amdal-analisis-mengenai-dampak-lingkungan.html7/23/2019 Business Plan SUSU SKIM
25/29
7/23/2019 Business Plan SUSU SKIM
26/29
7/23/2019 Business Plan SUSU SKIM
27/29
.2 * qjlcecm lctcq @^_ ~gqmtmo dc` :>* qjlcecm lctcq @^_ `jectmo. M\\ ~cdc tclji
hj`z`kzffc` `micm 3.2 *. C|tm`}c) lcbuc fjz`tz`ec` dc|m
m`vjqtcqm z`tzf hgdci ~jhlmc}cc` zqcbc ~j`egicbc` qzqz qjec| hj`kcdm qzqz qfmh
gijb ^T HZI]C OCQ]C QFMH HMIF M@DZQT\] fjz`tz`ec` }c`e dm~j|gijb dc|m
fjemctc` zqcbc m`m dc~ct hjhj`zbm fjuckmlc` ~jhlc}c|c` c`eqz|c` dc` kcqc
~m`kchc` dc|m hgdci }c`e dm~j|gijb dc|m ~m`kchc` fc|j`c ~|gomt m`vjqtcqm ijlmb ljqc|
dc|m qzfz lz`ec ~m`kchc` dc|m lc`f ~jhlj|m ~m`kchc` dc` m`vjqtcqm m`m hcqmb tjtc~
hj`ez`tz`efc` dc` chc` fc|j`c `micm M\\(`}c hjijlmbm qzfz lz`ec qmh~c`c` ~cdc
lc`f fg`vj`qmg`ci.
^c}lcaf ~j|mgd hj`z`kzffc` ichc ucftz ~j`ejhlcimc` hgdci cuci }c`e
dmfjizc|fc` ~j|zqcbcc`. ^c}lcaf ~j|mgd ~cdc m`dzqt|} ~j`egicbc` qzqz ^T HZI]C
OCQ]C QFMH HMIF M@DZQT\] }cf`m dcich kc`efc ucftz < tcbz` 3 lzic` 3> bc|m.
C|tm`}c zqcbc ~j`egicbc` qzqz qjec| hj`kcdm qzqz qfmh lzlzf qc`cect hj`kc`kmfc`
fc|j`c ucftz ~j`ejhlcimc` m`vjqtcqm`}c |jictmvj aj~ct.
Bcqmi c`ciqmq \'A |cqmg ^T HZI]C OCQ]C QFMH HMIF M@DZQT\] hj`ebcqmifc`
`micm 3)3? }c`e hjh~z`}cm c|tm lcbuc qjtmc~ `micm m`vjqtcqmfc` fc` hjhlj|mfc`
fjz`tz`ec` qjljqc| 3? *. Bcqmi \'A lj|`micm ~gqmtmo ctcz ijlmb dc|m 3 hcfc dc~ct
dmqmh~zifc` lcbuc ~j|j`ac`cc` zqcbc ic}cf z`tzf dmicfqc`cfc`.) djhmfmc` zqcbc
m`dzqt|} qzqz ~j`egicbc` qzqz qjec| hj`kcdm qzqz qfmh lzlzf gijb ^T. Hzi}c Ocq}c
Qfmh Hmif ^gudj| m`m hj`ez`tz`efc` ctcz hj`kc`kmfc` kmfc dmkcic`fc` dc` hch~z
lj|qcm`e dm tj`ecb hc|cf`}c m`dzqt|} ~j`egicbc` qzqz.
7/23/2019 Business Plan SUSU SKIM
28/29
7/23/2019 Business Plan SUSU SKIM
29/29
Recommended