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Business Lean CanvasProgram Studi Arsitektur
1 Maret 2019
Value Proposition Canvas
Lean Canvas Project Name01-Jan-2016
Iteration #x
Cost Structure
Customer Acquisition costs
Distribution costs
Hosting
People, etc.
Revenue Streams
Revenue Model
Life Time Value
Revenue
Gross Margin
Problem
Top 3 problems
Solution
Top 3 features
Key Metrics
Key activities you
measure
Unique Value Proposition
Single, clear,
compelling message
that states why you are
different and worth
paying attention
Unfair Advantage
Can’t be easily copied
or bought
Channels
Path to customers
Customer Segments
Target customers
PRODUCT MARKET
Existing Alternative Early Adopters
Lean Canvas Project Name01-Jan-2014
Iteration #x
Cost Structure
Customer Acquisition costs
Distribution costs
Hosting
People, etc.
Revenue Streams
Revenue Model
Life Time Value
Revenue
Gross Margin
Problem
Top 3 problems
For the customer segment you are working with, describe the top 1-3 problems they need solved.
Solution
Top 3 features
Don’t fully defining a solution. Simply sketch out the top features or capabilities for each problem.
Key Metrics
Key activities you measure
Unique Value Proposition
Single, clear,
compelling message
that states why you are
different and worth
paying attention
A good UVP gets inside the head of your customers and focusses on the benefits your customers derive after using your product.
Unfair Advantage
Can’t be easily copied
or bought
Channels
Path to customers
Inbound and Outbound
Direct and Indirect
Customer Segments
Target customers
A customer is a someone that pays for your product.
You can’t effectively build, design, and position a product for everyone.
PRODUCT MARKET
Template Lean Canvas
Case Study: CloudfireProblem and Customer Segment
Cloudfire: Unique Value Proposition
Cloudfire: Solution
Cloudfire : Channels
Cloudfire: Cost and Revenue
Cloudfire: Key Metrics
Cloudfire: Unfair Advantage
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