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Business Model Canvas meets Lean Startup
Acknowledgements to:• businessmodelgeneration.com• Alex Osterwalder et al• Steve Blank , Bob Dorf• Eric Ries
Lean Startup meetup Wellington, NZ 20 July 2012by Michael Elwood-Smith, Creative HQ
Why?
Great product ≠ business success
No business plan survives first customer contact
Revenue is the life-blood of a business
High-growth, investable businesses need a repeatable, scalable business model(make money, be profitable, grow)
Business Model Canvas Introduction
There are no facts inside the building,so get outside...
How?
• Use the Canvas as a scorecard to track progress in search for a business model
• Update Canvas weekly with new insight – highlight changes in RED
• As you accept changes integrate to Canvas by changing to BLACK
• Repeat with new changes in RED
Ref: Steve Blank, “The Startup Owner’s Manual”
LEARN BUILD
MEASURE
IDEAS
CODEDATA
Lean Startup – Agile Sprints
TEST
HYPOTHESES(GUESSES)
DESIGN EXPERIMENTSINSIGHTS
Ref: Eric Ries, “The Lean Startup”
Tools
• A3 Paper & Post-its• iPad – Business Model Toolbox
• Includes business model calculator• http://www.businessmodelgeneration.com/toolbox
• www.LeanCanvas.com – Collaborative plus experiment tracking
Action for Startup Weekend: Signup to Lean Canvas
More info
www.Steveblank.com Creating Startup Success 101
http://www.slideshare.net/sblank/successful-entrepreneurship-1
Lean LaunchPad http://i245.stanford.edu/