Brand Identity and Graphic Design We are who we wear. We are what we eat. We are who we listen to....

Brand Identity and Graphic Design

We are who we wear.We are what we eat.We are who we listen to.We are what we see.

Short article assignment

• Read the following short article on Entrepreneur regarding branding.

• While you read, consider how graphic designers have such an integral role in creating the look of a company and how that impacts its successes or failures.

• Think of several brands that you are drawn to. What does the visual imagery look like?

• Stag – Provisions for Men

Banana Republic

Forever 21

Urban Outfitter

Pac Sun

Brand Identity and Targeting a Market

• What is your product?• Who is your audience?• How are you different?

1. I want you to create your own company or re-brand an existing company. It can be for any product or service. Clothing, electronics, photography, coffee, chocolate, cupcakes, pizza, whatever!

2. I want you to create an original logo to define or redefine this company.

3. Secondly, create a front and back design of a business card using that logo.

Examples of company graphics – (vintage bicycle graphics/logos)

Inspiration websites

• Fancy seeing you here• 99 Logo Designs for Inspiration• Creative Blog • JUST Design• Design Shack• Valedesign• Abduzeedo• Logoed• Behance

Project Requirements

• Decide on a company of a product.• Create an original company logo.• Create a front and back design of a business

card incorporating that logo.• Be mindful of color scheme, composition,

typography, imagery, and lay-out.• Also be mindful of how you present your

business card. How will you photograph it?Deadline: