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Brand Identity and Graphic Design
We are who we wear.We are what we eat.We are who we listen to.We are what we see.
Short article assignment
• Read the following short article on Entrepreneur regarding branding.
• While you read, consider how graphic designers have such an integral role in creating the look of a company and how that impacts its successes or failures.
• Think of several brands that you are drawn to. What does the visual imagery look like?
• Stag – Provisions for Men
Banana Republic
Forever 21
Urban Outfitter
Pac Sun
Brand Identity and Targeting a Market
• What is your product?• Who is your audience?• How are you different?
1. I want you to create your own company or re-brand an existing company. It can be for any product or service. Clothing, electronics, photography, coffee, chocolate, cupcakes, pizza, whatever!
2. I want you to create an original logo to define or redefine this company.
3. Secondly, create a front and back design of a business card using that logo.
Examples of company graphics – (vintage bicycle graphics/logos)
Inspiration websites
• Fancy seeing you here• 99 Logo Designs for Inspiration• Creative Blog • JUST Design• Design Shack• Valedesign• Abduzeedo• Logoed• Behance
Project Requirements
• Decide on a company of a product.• Create an original company logo.• Create a front and back design of a business
card incorporating that logo.• Be mindful of color scheme, composition,
typography, imagery, and lay-out.• Also be mindful of how you present your
business card. How will you photograph it?Deadline: