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South-West University “ Neofit Rilski ”. Nora Goleshevska , PhD E-mail: nora.goleshevska@gmail.com. ALTERNATIVE APPROACHES TO VISUAL CULTURE IN EUROPEAN HUMANITIES. New Challenges in the European Area Young Scientist's 1st International Baku Forum 20-25 May 2013. - PowerPoint PPT Presentation
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ALTERNATIVE APPROACHES TO VISUAL CULTURE IN EUROPEAN HUMANITIES
New Challenges in the European Area Young Scientist's 1st International Baku Forum
20-25 May 2013
South-West University “Neofit Rilski”Nora Goleshevska, PhDE-mail: nora.goleshevska@gmail.com
Visual Culture Studies
• Visual Culture Studies appeared as a particular Area in North-American and European academic contexts
• Visual Culture has emerged as a growing interdisciplinary field of study where Visual Culture is not an object orientated discipline but a kind of interface between different disciplines in the humanities and social science dealing with the visuality of the culture
Visual Culture?
• a postmodern Art History• a “Visual Front” of Cultural Studies
• a model for an alternative Cultural History
Intellectual community comes together around the question of the cultural determinations of visual experience. This community considers ‘visuality’ as phenomenon that presents a critical discourse as well as cultural habit of seeing
"visual culture" embraces a wide range of pluralistic approaches to the cultural, social, political and heuristic significance of visual images, visual practices and visual experience. Often they are described as:
•As a theoretical tool Visual Culture intends not just the social construction of vision but also • the visual construction of the social sphere itself
From Political theory to
Visual StudiesGiovanni Sartori
HOMO VIDENS * VIDEO-CHILD * VIDEO-PAIDEA*
VIDEO AUTHORITY * VIDEO POLITIC
THREE MAJOR FIELDS OF HIS POLITICAL SCIENCE:
- THE THEORY OF DEMOCRACY; - PARTY SYSTEMS; - CONSTITUTIONAL ENGINEERING
VIDEO-CHILD
Watching TV before learning to read and write produces a negative mind-set for school learning
Thinking becomes dependent on the images received
• With the appearance of television/establishment of the television industry human development was interrupted and reversed, for image perception began to replace abstract thinking
• Homo sapiens (zoon politicon /animai symbolicum) is being dethroned by HOMO VIDENS - with the prevalence of vision, the symbolizing creature becomes the seeing creature
Video-paideia
• The TV is not only media but also a paideia
• From Rome to Sofia, from London to New York no matter how different the situation or the culture, popularity dominates the market; the rating rules.
• Every country in the “global village” has converted society into an audience
Video-paideia
• paidea - referred to the rearing and education of the member of the polis – The concept incorporated both practical, subject-based schooling and a focus upon the socialization of individuals within the order of the polis
• Such concepts as nation, democracy, rights, sovereignty, liberty, justice, etc. are ‘invisible’
• video politic (videopolitica) – radical transformation of the ‘political being’ and the mode of the political governance - the dimension of the power of the video in the sense of its influence on the political processes in contemporary societies
• video authority (video potere) - television “strongly conditions the electoral process, whether in the election of candidates” or in “governmental decisions” by distorting the proper functioning of democratic systems
• Video power implies a direct appeal of the leader to the mass public via the electronic media – personalization of the party system
Video Authority
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