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Agile vs. UX
© Waldemar von Kozak
WARNING: RUTHLESS SELF-PROMOTION!
@steffenk71
© Waldemar von Kozak
Prejudice
Prejudice:Agile = releasing code as fast as possible & vague specs
UX = extensive testing causing delays
»We don’t have the time for continuous testing …«
»Our developers need to be busy …«
»We make enterprise products …«
»UX processes slow things down …«
»Agile destroys a decent user experience …«
»We only have power users …«
Agile vs. UX
2004
https://www.google.de/trends/explore?cat=13&date=all&q=agile,ux
2006 2014
https://www.nngroup.com/articles/agile-user-experience-projects/
What does Agile UX look like?
Local vs. Global Maxima
Optimize
Optimize
Ideate
Photo: Dan Carlson, Unsplash
Problem: No time for the ideation jump(they think)
»Agile isn’t a mechanism for success. It’s a mechanism for making failure transparent so that you can adapt quickly.«
It’s all about making a transition.
Product-centered User-centered
The Documentation Breakdown
Teaching the UX Basics Finding time for ideation
Establishing daily UX awareness
Integrating UX into the process
The Challenge Grid
Teaching the UX Basics
• Only little evolutionary progress in the last 100.000 years.
• 200ms response time
All users are the same!
Heuristics
Photo: Will van Wingerden, Unsplash
ContrastReadability
Psychology
Gestalt Principles
Fitt’s Law
Social ProofPersuation Mechanisms
Change BlindnessBanner Blindness
Stroop Effect
Colour
Task OrientationMemory Load
Information Scent
Browse Categories
TriggerMotivation
Mental Model
AssociationsReal World ReferencesJob to be done
User Empathy
User Journeys
UX Basics Audience Related
Personas
Photo: Will van Wingerden, Unsplash
UX Basics Audience Related
Educate/Sensitise the team Establish UX-centered processes
• Provide UX training
• Make UX Heuristics present
• Use UX checklists
• Observe users as a team
What you could do:
• Strive for consistency
• Cater to universal usability
• Offer informative feedback
• Design task flows to yield closure
• Prevent errors
• Permit easy reversal of actions
• Make users feel they are in control
• Minimize short-term memory load
• Consistency and standards
• Visibility of system status
• Match between system and real world
• User control and freedom
• Error prevention
• Recognition rather than recall
• Flexibility and efficiency of use
• Aesthetic and minimalist design
• Help users recognize, diagnose and recover from errors.
• Provide online documentation and help
Shneiderman (1987)
Nielsen and Molich (1990)
Heuristics
27
28
Establishing daily UX awareness
Photo: atc commphoto, Unsplash
• Develop User Personas and make them visible
• Visualise User Journeys
• Talk about user needs instead of product features
• Use story mapping
What you could do:
Integrating UX into the process
• Make UX part of the development teams
• Build UX from the top
• Establish »Test« columns on the board
• Talk and develop together at any stage
What you could do:
Development Team 2
Development Team 1
Development Team 3
Lead Team
UX @ gutefrage.net
UX Team Lead
Executive Level UX Champion
UX Designer
PM PM
PM
UX Research
er
UX Research
er
UX Research
er
„This should be an existing VP-level sponsor who will blaze a trail through the highest levels of the company … In our experience, this vitally important role works only if it is operating at VP level. We’re talking about a major mover and shaker here, someone with clout who can open doors, create strategy, loosen the purse-strings, and knock a few heads together.“ http://userfocus.co.uk/articles/6-mistakes.html
1. The candidate should be a researcher.2. The candidate should be able to apply user experience methods and standards.3. The candidate should communicate well.
The UX Team Lead is part of every product meeting as a constant reminder of the new cooperation, to give feedback about appropriate research methods, to reflect on the planned designs and to get the teams to fix what is already broken in UX.
PMs should take over User Research first to inhale the principles and make this part of product development a crucial one for their daily business.
1 week UX-Test Team 1 UX-Test Team 2 UX-Test Team 3
Every product team facilitates its own usability tests every for weeks, led by the according PM.
UX Copy Writer
A dedicated UX Copy Writer is responsible for any kind of text that goes in front of a user.
http://userfocus.co.uk/articles/6-mistakes.html
»In our experience, this vitally important role works only if it is operating at VP level. We’re talking about a major mover and shaker here, someone with clout who can open doors, create strategy, loosen the purse-strings, and knock a few heads together.«
Get backed by the Big Boss!
Iterate Together
Low Fidelity High Fidelity
Finding time for ideation
• Organise Design Sprints
• Reduce »Technical Debt«
• Establish UX Cadence
What you could do:
© Expero 2014
© Expero 2014
© Expero 2014
© Expero 2014
Photo: Dino Reichmuth, Unsplash
Bonus
Responsibilities of traditional UX
© Expero 2014
Psychology User Research User Testing
Computer Science Prototyping
Front-End Coding
Design Visual Design
Interaction Design Information Architecture
New Responsibilites for Agile UX
© Expero 2014
User Research Collaborate with Product Owner
Voice in UX Quality
All UX collaborate with Product Management
Development Product Owner/Scrum Master
QA
Design QA Current Builds Sprint Demos
Link design with stories
Requirements Collaborate with Product
Management Manage Design Backlog
Common Mistakes when doing UX
• Not doing proper user research.
• Trying to build UX from the bottom up.
• Falling into the ‘cargo cult usability’ trap.
• Being too academic.
• Being too insular.
• Failing to educate the organization about UX.
http://userfocus.co.uk/articles/6-mistakes.html
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