UX IN AGILE TEAMMindset & Methods

Lanh Le - 2017

AGENDA

● UX, WHAT IS?● 7 FACTORS OF UX● WHAT IF, WITH/WITHOUT UX?● UX PROCESS● UX METHODS

○ 3 QUESTIONS - ASK YOURSELF○ 5 USABILITY MEASUREMENT○ USER RESEARCH METHODS○ 10 UX HEURISTICS

● TESTING ONE BETTER THAN NOTHING

UX, WHAT IS?

WAIT, WHAT IS USABILITY?

Usability relates to how easily, efficiently and satisfactorily a product is used by a person to achieve their goals within a specified context of use.

UX, WHAT IS?

“User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products”

DR. DON NORMAN

MY UX GURUS

Dr. Donald Norman Jakob Nielsen Steve Krug

WHAT IS UX DESIGN?

UX MODEL

Source: Internet

7 FACTORS OF UX

7 FACTORS OF UX

Source: Peter Morville

7 FACTORS OF UX■ Useful: Your content should be original and full fill a need.■ Usable: Site must be easy to use.■ Desirable: Image, identity, brand and other design elements are used to evoke emotion and appreciation.

■ Findable: Content needs to be navigable and locatable onsite & offsite.■ Accessible: Content needs to be accessible to people with disabilities.■ Credible: User must trust and believe what you tell them.■ Valuable: Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.

WHAT IF?

Conduct research, analyst Users behaviors

Designer and team investigate and analystPRODUCT WITHOUT UX

WHAT IF?

PRODUCT WITH UX

Moving from DOUBT to CERTAINNot sure about the success of the product

Designer build what they think good

Not focus on User’s need

Remove waste. - FAIL EARLY - FIX EARLYWaste what we implemented product

OUTCOMESOUTPUTS

VS.

PRODUCT WITH UX

Get feedback and Deliver early

GOOB - Get out of the building

Shared Understanding

Permission to Fail

Continuous Delivery

Deliver Outcomes

Provide the RIGHT PRODUCT to the RIGHT USERS

Doing UX is a journey of UNDERSTANDING USERS from a BEGINNING to THE END of the product

UX PROCESS

Source: millermedia7

UX METHODS

5 USABILITY MEASUREMENT■ Usefulness: is the product useful, with a clear purpose?

■ Usability: is the product easy to use—navigating within and interacting with—and requiring little need for guidance?

■ Learnability: is the product simple to master quickly with minimal instruction required?

■ Aesthetics: is the visual appearance of the product and its design appealing to the user?

■ Emotions: are the emotional feelings evoked in response to the product and thebrand positive, and do they have a lasting impact on the user and their willingness to use the product?

3 QUESTIONS - ASK YOURSELF

1. What is the user’s value?2. Does the user find the site simple to use & navigate?3. Does the user actually enjoy using your product?

All “YES” = SUCCESS

UX Without User Research Is Not UX

Source: nngroup.com

USER RESEARCH

1. Personas2. Storyboard3. User Journey4. Brainstorming5. Competitive analysis

4. No of Enter/Exit5. Funnels/User FLows6. In-pages Analyst

GOOGLE ANALYTICS

QUALITY QUANTITY

1. Survey2. A/B Test3. Flow Test4. Click Test5. Heatmap Test

6. Card Sorting7. Focus Group8. 1:1 interview9. Micro Question

10. Gather feedback

1. # Visits2. Average Visit Time3. Top Pages Visits

10 UX HEURISTICS

10 UX HEURISTICS

Source: Jakob Neilsen - Image: Internet

“Testing One better than Nothing”

THANK YOU