Proposal for:Project 1: UI/UX RedesignProject 2: Strategic Roadmap

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Project 1: UI/UX Redesign

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Project 1: Option A Vs Option B

§ Pros:§ Provides development team with “dev-ready”

UI assets.§ Theme provides all the UI assets needed to

make any new pages or features in the future.

§ Cons:§ More effort hours, duration and cost

§ Pros:§ Less effort hours, duration and cost

§ Cons§ No “dev-ready” UI assets.§ More UX remediation may be needed

throughout development and UAT.

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Option A: “Dev-Ready HTML/CSS Prototype & Theme”

Option B:“Mockups & Style Guide”

Project 1: Estimates

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Resources Effort Blended Rate Cost ½ Practice Head 240 $135 $32,4001 UX Designer 480 $135 $64,800¼ Front-end Developer 120 $135 $16,200$0Project Management 144 $135 $19,440Totals 984 $132,840

Resources Effort Blended Rate Cost ½ Practice Head 200 $135 $27,0001 UX Designer 400 $135 $54,000

$0Project Management 90 $135 $12,150Totals 690 $93,150

Option A: “Dev-Ready HTML/CSS Prototype & Theme”

Option B:“Mockups & Style Guide”

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Project 2: Strategic Roadmap

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Another firm leads the Strategic Roadmap project while UX Team supports the project by providing design deliverables, UX expertise and innovative ideas.

Resources Effort Blended Rate Cost ½ Practice Head 320 $135 $43,2001 UX Designer 640 $135 $86,400½ Business Analysts 320 $135 $43,200$0Project Management 192 $135 $25,920Totals 1472 $198,720

Project 2: Estimates

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Option A: “UX Team Performs The Project”

Option B:“UX Team Support The Project”

Resources Effort Blended Rate Cost ¼ Practice Head 160 $135 $21,600¼ UX Designer 160 $135 $21,600

$0Totals 320 $43,200

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Alternative Approach:“Combining UI/UX and New Feature Research”

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Combining both ‘UI/UX’ and ‘New Feature’ research efforts may be worth considering because:

A. We may get limited opportunities to meet with stakeholders/agents/customers for both projects.

B. Having to separate ‘UI/UX’ topics from ‘New Feature’ topics during Team Work Sessions may frustrate stakeholders.

C. The intellectual knowledge gained during ‘UI/UX Research’ can be useful for ‘New Feature Research’.

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At the conclusion of the combined ‘Research’ phase, the UI/UX Redesign track can continue…

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…and the Strategic Roadmap track can continue.

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Selective Resource Needs

Resources Team Work Sessions(2-hour sessions)

Status Calls(½ hour calls)

Hours per resource

Stakeholders 3 sessions 6 hrs/resource

Marketing 5 sessions 11 calls 15.5 hrs/resource

IT 3 sessions 6 hrs/resource

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Resources Team Work Sessions(2-hour sessions)

Status Calls(½ hour calls)

Hours per resource

Stakeholders 3 sessions 6 hrs/resource

Marketing 5 sessions 15 calls 17.5 hrs/resource

IT 3 sessions 6 hrs/resource

Project 1: UI/UX Redesign

Project 2: Strategic Roadmap

Project Assumptions§ UX Team assumes the ‘Mobile Web’ and ‘CSS Portal’ applications contain

the same features as the Mobile App.

§ Scheduling stakeholders and agents will not delay the project.

§ Selective project team members availability during summer months.

§ UX Team will gain adequate access to competitor products for research.

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Why UX Team§ Mobile-first UX is in our “wheelhouse”.

§ We have a lot of experience working with client dev teams.

§ We bring to the table UX design patterns and ideas from a wide variety of different clients, such as:§ B2C Retail Ecommerce§ Large Financial Institutions § Consumer Goods§ Film & Entertainment § Small Internet Startups

§ We are local, which enables us to be more flexible and available to:§ Perform onsite Team Work Sessions§ Visit local agents§ Accommodate fluctuations in stakeholder and team resource schedules

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