Upload
bernardo-raposo
View
663
Download
4
Embed Size (px)
DESCRIPTION
Learn how to use the Lean UX process to improve the UX without spending a lot of time and money. Create your own UX toolkit with affordable (or even free) resources.
Citation preview
UX Team of Masterclass
1
What’s UX?Any guess?
2
3
Lean UXNo more deliverables!!
4
5
6
PreparationWhat you should have before you start the process
7
8
De!ne your customerthe real one
9
Using Personaswhat?
10
Getting realA persona is not a hypothetical customer invented by the marketing department
11
Behaviour drivenA persona is not about customer likes and dislikes
12
The other questionsPersonas are able to provide details to important questions that a "user" cannot define.
13
Focus on goalsPersonas can provide a very real benefit for user experience research
14
Keep it simpleDon't Overdo the Persona Process. It is not a job description.
15
Find the motivationsOpinions are good but motivation is better
16
17
18
Can we start now?nope, not yet
19
20
De!ne your brandno, it’s not the logo
21
“A brand is the sum of all feelings, thoughts and recognitions – positive and negative – that people in the target audience have about a company, a product or service.” – Steve McNamara
22
23
25
26
27
Are we there yet?just one more stop!
28
29
Content !rstreally?
30
31
32
33
35
Got it, can we go now?YES!
36
Why lean?Good question!
37
38
No more deliverablesLet’s do some (real) work!
39
40
ConceptDraw something. Anything!
41
42
43
44
Create a shared understandingRemember this!
45
Go out!Leave your desk and start talking to people
46
47
48
49
Tools!Cheap and easy to use
50
52
53
54
PrototypeBuild! Build! Build!
55
“You’ve got a thing you can start testing, in all kinds of ways, almost immediately. Prototyping is more like experimenting than describing your grand design.”
Leisa Reichelt
56
Kill photoshop!and start building your product
57
58
59
60
62
Work with someonewith a different set of skills
64
65
66
67
Usability testing!internally and externally
68
Choose real usersnot your family
69
People with an opinionwho know what they want
70
Di"erent viewsdiscover new problems
71
“The best results come from testing no more than five users and running as many small tests as you can afford.”
Jakob Nielsen
72
73
77
78
79
80
81
Create a Style Guide“The” deliverable
82
83
84
85
Layout and Designmake it beautiful
86
“Design is not just what it looks like and feels like. Design is how it works.”
Steve Jobs
87
88
User Interface Designdon’t think too much
89
90
Mobile-!rstnarrow your views to get focused
91
Use patternsthey call them patterns for a reason
92
96
99
What’s next?Review and exercise!
100
101
102