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Accenture Digital and UTS
Innovation Challenge
Accenture Digital
recently partnered with
UTS on an innovation
challenge designed to
come up with solutions
for how Sydney can
become a ‘smarter’ and
more innovative city. In
this video, Accenture
Digital and UTS discuss
the importance of why
business and universities
need to work more closely
together.
David Maunsell, Managing
Director, Accenture Digital
Australia and New Zealand:
“We’ve set the kids a challenge to
come up with a set of ideas to drive
a smarter and safer city.”
Bem Le Hunte, Course Director,
Bachelor of Creative Intelligence
and Innovation, UTS:
“Well the students get to tackle real-
life briefs with real clients in real
time. And, the students are really
benefiting from this because they
have this amazing support from
seasoned professionals at
Accenture.
We’ve chosen the smart cities
challenge because smart cities have
a lot of currency at the moment.
They’re a very current idea. All the
cities in the world are trying to
Video Transcript
Copyright © 2016 AccentureAll rights reserved.
Accenture, its logo, andHigh Performance Deliveredare trademarks of Accenture.
become smarter so we’re trying to
get them to understand the future of
their cities from a human-centered
design perspective.”
Caitlin Bloor, student, Bachelor of
Creative Intelligence and
Innovation, UTS:
“I think a smarter city would be a
place where it’s easy to get around,
less accidents, not as stressful, and
it would be a lot more
environmentally friendly.”
Nate Kraizelburd, Visual Designer,
Accenture Digital:
“Human centered design puts the
people, who will be using our
products and services, at the core of
the design process so that we can
be sure that we’re building the right
thing for the right people.”
David Maunsell, Managing
Director, Accenture Digital,
Australia and New Zealand:
“Initiatives like this present us with
the opportunity to drive a lever of
public/private partnership to extend
our corporate know-how into an
academic course and provide the
students with an opportunity, in a
pretty safe environment, to test some
of the things we do with our clients
on a regular basis.
We need people that aren’t hard-
wired into the current set of
disciplines and professions driving
the economy. We need people to
rethink the way things are done
because they’re the ones that are
going to be successful, in not only
helping us to reimagine this future
that we’re all heading towards, but
they’re going to help us to create it.”
Bem Le Hunte, Course Director,
Bachelor of Creative Intelligence
and Innovation, UTS:
“The BCII is really about future-
thinking and future capabilities. It’s
about making the university future-
proof.
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