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A presentation for a Scripps Innovation Challenge co-working session on consumer research.
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Scripps Innovation Challenge
A Framework for Effective Research & How We Can Help
Jessica Hagman @hagman
1 Brainstorm what you
need to know.
2 Choose a tool that
answers your question
3 Use a variety of search
strategies
4 Know where your
information comes from.
Brainstorming: What questions do you have about your challenge? What do you need to know to develop an effective solution?
Attitudes or public opinion
Device ownership
Consumer demographics
Industry information
Specialized questions require specialized resources
Attitudes or public opinion
Device ownership
Consumer demographics
Industry information
Polling the Nations
Statista
Mintel
MRI
Journal Articles
Ibis World
Trade Publications WARC
Passport
Use the Innovation Challenge research guide to find resources for each challenge and learn how to use these tools.
http://libguides.library.ohiou.edu/innovation
Other people will use different words to talk about your topic. Don’t miss the conversation because your keywords or search strategies are limited.
“online comments”
“news participation”
“user-generated content”
“news websites”
anonymity
moderation
“audience participation”
Be clear about where your information comes from and how it informs your challenge proposal.
Make an appointment to discuss your specific challenge and idea. [email protected] @hagman 2nd floor Alden Library
