Still looking for inspiration?Find out which support heritage institutions need!

Open Innovation Challenge 2014

Image courtesy of Rijksmuseum

Why heritage institutions digitise food and drink related objects?

preserve and promote food and drink culture of European countries and regions

improve the access and searchability of collections

raise awareness on the role of the heritage institutions

attract new audiences

facilitate transfer of knowledge and innovation

stimulate relationship building

Who do they want to reach?

local and foreign audience

tourists / tourism industries

young people / children

researchers

food and drink industries

creative industries

networks and associations

What you can do? Help us to:

illuminate history and traditions in a modern digital age

guide the audience through our collections

improve the uptake of our collections among new audiences

teach the people to appreciate their culture

keep European food and drink traditions authentic and alive

facilitate the knowledge in an interactive and interesting way

communicate and interact with our audiences

generate social engagement

Improve the marketing and customer service of local food and drink industry

What you can do? Help our audiences to:

discover the versatility of European food and drink

access information on our local food and drink traditions and establishments

rediscover old recipes or customs and get passionate about food and drink cultures

get inspired in (re-)creating traditions and recipes

get involved and share their own food and drink stories

How your applications / products can help us:

Design educational tools for our audiences

Build interactive platforms for knowledge transfer

Create experimental and collaborative environments

Improve information management

Link digital heritage with traditional food and drink industry

Enhance network building and collaboration between culture and industry

Good luck!

Europeana Food and Drink Teamhttp://foodanddrinkeurope.eu/challengeone/