Accenture Digital and UTS

Innovation Challenge

Accenture Digital

recently partnered with

UTS on an innovation

challenge designed to

come up with solutions

for how Sydney can

become a ‘smarter’ and

more innovative city. In

this video, Accenture

Digital and UTS discuss

the importance of why

business and universities

need to work more closely

together.

David Maunsell, Managing

Director, Accenture Digital

Australia and New Zealand:

“We’ve set the kids a challenge to

come up with a set of ideas to drive

a smarter and safer city.”

Bem Le Hunte, Course Director,

Bachelor of Creative Intelligence

and Innovation, UTS:

“Well the students get to tackle real-

life briefs with real clients in real

time. And, the students are really

benefiting from this because they

have this amazing support from

seasoned professionals at

Accenture.

We’ve chosen the smart cities

challenge because smart cities have

a lot of currency at the moment.

They’re a very current idea. All the

cities in the world are trying to

Video Transcript

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Accenture, its logo, andHigh Performance Deliveredare trademarks of Accenture.

become smarter so we’re trying to

get them to understand the future of

their cities from a human-centered

design perspective.”

Caitlin Bloor, student, Bachelor of

Creative Intelligence and

Innovation, UTS:

“I think a smarter city would be a

place where it’s easy to get around,

less accidents, not as stressful, and

it would be a lot more

environmentally friendly.”

Nate Kraizelburd, Visual Designer,

Accenture Digital:

“Human centered design puts the

people, who will be using our

products and services, at the core of

the design process so that we can

be sure that we’re building the right

thing for the right people.”

David Maunsell, Managing

Director, Accenture Digital,

Australia and New Zealand:

“Initiatives like this present us with

the opportunity to drive a lever of

public/private partnership to extend

our corporate know-how into an

academic course and provide the

students with an opportunity, in a

pretty safe environment, to test some

of the things we do with our clients

on a regular basis.

We need people that aren’t hard-

wired into the current set of

disciplines and professions driving

the economy. We need people to

rethink the way things are done

because they’re the ones that are

going to be successful, in not only

helping us to reimagine this future

that we’re all heading towards, but

they’re going to help us to create it.”

Bem Le Hunte, Course Director,

Bachelor of Creative Intelligence

and Innovation, UTS:

“The BCII is really about future-

thinking and future capabilities. It’s

about making the university future-

proof.