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5ivecanons is a social media agency with over 35 services and only one product. We fuse brands with culture. We are based in Jacksonville, FL. http://5ivecanons.com
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We’re an ad firm with over 35 services and only one product. We fuse brands with culture.
Overview01. Listening02. Strategy03. Creation04. Distribution05. Monitoring
listening - real-time media kit
listening :: real-time media kit
Research
-Brand
-Industry
-SWOT -Competitive -Search & Social
listening :: real-time media kit
Social Dashboard
listening :: real-time media kit
Digital Persona
-Who are they
-Where do they hang out
-What are they saying
-Trends
strategy
strategy :: maturity graph
strategy :: Corporate Communications
-Corporate Guidelines, Policies & Goals -Corporate Team
-Editorial Plan: Calendar, Voice, & Content -25 Questions: Legal & Marketing -Communications HUB
strategy :: Corporate Communications
-Campaign Baselines
creation
creation :: social integration
creation :: social integration
creation :: social integration
creation :: social integration
creation :: social integration
Intro - Logo
Mantra
Overview1. Listening2. Strategy3. Creation4. Distribution 5. Monitoring
1. Listening - Real-Time Media Kit1.1 Research-Brand -Industry-SWOT-Competitive-Search & Social
1.2 Social Dashboard-Radian 6 Image
1.3 Digital Persona-Who are they-Where do they hang out-What are they saying-Trends
2. Strategy2.1 Community Maturity Image (from Community 1st)
creation :: social commerce
creation :: micro-community
creation :: geo-social
creation :: geo-social mobile
creation :: production
distribution
distribution :: types of digital media
distribution :: Distribution as Content
-Posts (advertorial / sponsored / organic)
-Video
-Influencer Outreach
distribution :: Digital -Rich Media Display •Pre-roll&Road-block •EngagementAds
-Digital PR -Social Channels
•Facebook •Twitter -SEM: Google, Bing, Yahoo!
-Influencer Outreach
monitoring
monitoring :: Community Management -Community Director
-Media Monitoring -Weekly Reporting & Monthly Planning
monitoring :: ROI -Web metrics
-Social Earned Value -Share of Voice -Engagement
-Sales
thank you
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