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Learn how to use the Lean UX process to improve the UX without spending a lot of time and money. Create your own UX toolkit with affordable (or even free) resources.
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UX Team of Masterclass
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What’s UX?Any guess?
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Lean UXNo more deliverables!!
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PreparationWhat you should have before you start the process
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De!ne your customerthe real one
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Using Personaswhat?
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Getting realA persona is not a hypothetical customer invented by the marketing department
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Behaviour drivenA persona is not about customer likes and dislikes
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The other questionsPersonas are able to provide details to important questions that a "user" cannot define.
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Focus on goalsPersonas can provide a very real benefit for user experience research
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Keep it simpleDon't Overdo the Persona Process. It is not a job description.
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Find the motivationsOpinions are good but motivation is better
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Can we start now?nope, not yet
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De!ne your brandno, it’s not the logo
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“A brand is the sum of all feelings, thoughts and recognitions – positive and negative – that people in the target audience have about a company, a product or service.” – Steve McNamara
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Are we there yet?just one more stop!
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Content !rstreally?
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Got it, can we go now?YES!
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Why lean?Good question!
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No more deliverablesLet’s do some (real) work!
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ConceptDraw something. Anything!
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Create a shared understandingRemember this!
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Go out!Leave your desk and start talking to people
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Tools!Cheap and easy to use
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PrototypeBuild! Build! Build!
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“You’ve got a thing you can start testing, in all kinds of ways, almost immediately. Prototyping is more like experimenting than describing your grand design.”
Leisa Reichelt
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Kill photoshop!and start building your product
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Work with someonewith a different set of skills
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Usability testing!internally and externally
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Choose real usersnot your family
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People with an opinionwho know what they want
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Di"erent viewsdiscover new problems
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“The best results come from testing no more than five users and running as many small tests as you can afford.”
Jakob Nielsen
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Create a Style Guide“The” deliverable
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Layout and Designmake it beautiful
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“Design is not just what it looks like and feels like. Design is how it works.”
Steve Jobs
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User Interface Designdon’t think too much
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Mobile-!rstnarrow your views to get focused
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Use patternsthey call them patterns for a reason
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What’s next?Review and exercise!
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Thank you!@braposo
bernardo@connectcoimbra.com
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