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Hi, User Experience and Design Thinking for Startup is a talk about understanding people and designing business for them. I explained the principles that I created to sell the benefits to invest in UX when you need to develop a service or a product. I also gave some examples using this principles. My 7 UX Principles: Essential, People Focus, Smart, Attractive, Practical, Innovator and Flexible. So, after explain an approach I talked about Design Thinking, using that approach to develop service design focused in Startups. I hope that you enjoy the slides and please, give me your feedback. Best Regards, Rafel Daron Twitter: rafaeldaron Email: rafaeldaron@gmail.com
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UX & Design Thinkingfor Startups
Understanding & Designing Business
Rafael DaronUX & Service Designer@rafaeldaronrafaeldaron@gmail.com
- Master in Service Design, Politecnico di Milano, IT
- Specialist in Interaction Design, Faber Ludens, BR
- Bachelor in Information System, UNISEP, BR
- UX & Service Designer at Beta-i, Lisbon, PT
- UX & Service Designer at MediaEngine, Milan, IT
- Interaction Designer at C.E.S.A.R., Sorocaba, BR
- User Experience at CISS, Dois Vizinhos, BR
- Teacher at UNISEP, Dois Vizinhos, BR
About me
What is wrong here?
What is wrong here?
And here? What is wrong?
And how about that?
They insist!
Please, don’t do
that at home!
Essential
Attractive Practical Innovator Flexible
People Focus Smart
7 UX Principles
To the best experience
1Exploration
2Ideation
“If you want to have good ideasyou must have many ideas”
Linus Pauling
Don’t be shy!Have crazy and absurd ideas.
3Prototype
MVP / MVS
Case: Conecta
Case: Conecta
Case: Conecta
Case: Conecta
4Experimentation
Paper Prototyping
Ltia
Give to real customers.
They liked to use?
They will buy?
Ask feedback.
“Fail Often to Succeed Sooner”
IDEO
THANK YOU!
Rafael DaronUX & Service Designer@rafaeldaronrafaeldaron@gmail.com
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