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scenarioDNA connecting ideas to culture 1
the future of newsSTEPHAN WEISS LECTURE SERIES
DESIGN & FLOW
presented by
scenarioDNA connecting ideas to culture 2
a short video primer
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the story is broken
scenarioDNA connecting ideas to culture 4
what we share
what we know
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technology has hijacked
the story
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what we share
what we know
technology has triggered an imbalance in the narrative
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the irony of the information age
the greater the access the less we know
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A decline in trust
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crisis moments
things are either going to get better or get worse
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data science
consumer anthropology
i help companies understand culture
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culture is a narrative
systemthere is a structure to how the stories of culture evolve
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what we share
what we know
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the tradition of oral storytelling
context
motivating action
relevance
plot
language
conflict
effective stories are not just told, they are received
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most news today is coded for retelling
over receiving
simplicityrepetition
sentiment
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it is only getting more
complex
simplicityrepetition
sentiment
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news must function in the lives of people
context
motivating action
relevance
plot
language
conflict
scenarioDNA connecting ideas to culture
the coldplay effect
music
17
broken narratives
foodthe cost of fast & cheap
fashionexploitation runs out at some point
newsmistrust fueled by ratings
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the technology of news needs
to be redirected
scenarioDNA connecting ideas to culture
#engagement
19
#transparency
#accountability
#accountability
#transparency
#engagementlearning from other broken
stories
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we can redirect technology’s strength to empower a stronger narrative
what we share
what we know #accountability
#transparency
#engagement
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decode the jargon
break through language and
terminology that distances us
1.
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embrace fluidity
the short life of snap postings can empower the raw exchange of timely
information
2.
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make data transparent and inductive
3.
visualize the information for transparency,
accountability and engagement
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connect protest as localized
accountability
4.
make the global local…. and the local global and empower incremental
policy changes
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use technology to dissolve
barrierstechnologies like
Virtual Reality can reorient our perception and
empathy
5.
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embrace satire as an engagement
tool
6.
empower us to stay engaged in the
information
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let’s get to work
@timstock
we don’t need to imagine new stuff… we need to better
leverage the stuff we already have.
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