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THE FUTURE OF NEWSOr, the new news ecosystem and how PR professionals can take advantage of it
Kitty Barran
211 Broward / Broward Bulldog / Eye on South Florida
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Kitty Barran
Communications Liaison and Grants Manager, 211 Broward (South Florida)
Media Relations Consultant, Office of the CEO, Zurich Financial Services (London)
National Media Relations Manager, Farmers Insurance Group (Los Angeles)
Communications Director, Insurance Information Network of California (San Francisco)
Director of Public Relations, HEALTHSOUTH (Dallas)
Communications Manager, Via Christi Medical Center (Wichita)
BA in Journalism, Wichita State University
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Wichita State
University
Shocks are playing Virginia Common-wealth in the second round of the 2012 NCAA Division I Men's Basketball Championship Thursday, March 15.
My beloved Wheatshockers won the 2011 NIT Tournament. Woo hoo!
Wichita State boasts one of the most successful college baseball teams of teams of all time
But I’m most proud of our football team.
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2-1-1 Services
Available Nationally
Federally mandated (1995) locally funded
Health and Human Services Resource
If it’s not 911 or 411, it’s probably 211
TeenSpace
Special Needs
Touchline – Senior Services
Homeless Helpline
Suicide Hotline
THE FUTURE OF NEWS
Joan Shorenstein Center for Press, Politics and Public Policy at Harvard Kennedy School of Government
25th Anniversary Video Contest: The Future of News
Runner-up "The News In 2036: Reporting to the Present from the Future"by David Porter
THE FUTURE OF NEWS
What is news – Where are we and how did we get here?
State of play today
What’s happening in South Florida
What’s a PR professional to do?
WHAT IS NEWSWhere are we and how did we get here?
WHAT IS NEWS
News is personal; it’s whatever you say it is
Create your own “RSS newspaper” to get just the news you want
Breadth of specific ideologies means one point of view (i.e. Right, Left, Christian, Sports, Puppies, etc.)
The very definition of News is changing.
THIS is News.
KONY 2012, a 30-minute video about Ugandan warlord Joseph Kony released a week ago today went viral and had 72M views last time I checked.
The Ritz in Paris caught fire on Thursday. I found out about it on Facebook, from a Twitpic post.
This is a video my son made one day last week when he was bored. It’s been watched about 20 times.
WHAT IS NEWS
News is expanding and contracting at the same time.
News is expanding and contracting at the same time.
According to data from the Newspaper Association of America, daily newspaper circulation peaked in the early 1990’s at 62.5M subscribers and has been falling since 1995 to a 2010 low of 42.7M
WHAT IS NEWS
Journalism Job Losses 2007 = 2,293 (mid-
year) 2008 + 15,993 2009 + 14,825 2010 + 2,920 2011 + 4,111 2012 + 951, so far Total = 41,093
Fit to PrintErica Smith, Paper Cuts Blog
WHAT IS NEWS
What is news to you? Where do you get your
news? Is it a Newspaper? Blog? What’s the difference? Does a video have to be
on TV to be news? Does a sound bite have to
be broadcast to be news? How does this drive your
PR campaigns?
Q&ANews is expanding and contracting at the same time.
Source: Pew Research Center, January 2012
STATE OF PLAYAn informed, engaged public is at the root of a community’s civic well-being and is essential to a free and democratic society.
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www.savethenews.org
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Knight News ChallengeKnight Community Information Challenge
Impact of GovernmentFunded by Open Society Foundations NPR stations will add 100+ statehouse reporters and editors
Bill Kling, founder of Minnesota Public Radio and retiring president and CEO of the American Public Media Group, announced a $100M plan to expand regional “public media” news operations to 100 reporters and editors per market.
Included in Comcast’s promises regarding its acquisition of NBC is a plan to stimulate the growth of nonprofit news organizations.
June 2011- Steve Waldman/FCC white paper: Information Needs of CommunitiesIncludes six broad recommendations of which one is to: support nonprofit media to develop more sustainable business models, especially through private donations.
WHAT’S HAPPENING ON THE GROUND
Successful Examples
Using five years' worth of data from the Council of Economic Advisors, LinkedIn has calculated how the job rate has grown or declined in various industries, finding that "internet" category and "online publishing" are two of the fastest growing industries,
Not all Not-for-Profit Q&A
WHAT’S HAPPENING ON THE GROUND
What technology/platform do you use for new?
Who do you trust and why?
Do you care if your news is paid for by ads and subscriptions or memberships and sponosorships?
Is there more or less integrity in how news is funded?
STATE OF PLAYMedia innovations in Florida
STATE OF PLAY IN FLORIDA 2009 Florida's Civic Health Index Florida falls near the bottom in every discernible
measure of civic health like voting and volunteering. Broward County ranks last in community
engagement among major metropolitan areas in the United States. This is a civic disaster.
“If we’re even able to double the numbers of those involved in the community we can accomplish so much more,” said Community Foundation of Broward President and CEO Linda Carter Linda Carter on February 11, 2011.
Broward County has an established need for more civic discourse = Problem or Opportunity?
MEDIA INNOVATIONS IN FLORIDA
Statewide Broward County
Started in 2009 by Dan Christensen Independent, non-profit, investigative; member of INN Filling gaps left by lack of resources at area print
media 5 experienced free-lance reporters, 3 pro-bono editors Former Sun Sentinel executive editor chairs board Sell content to Sun Sentinel, Miami Herald Content sharing agreements with Rueters, 100
Reporters, Investigative News Network and Publica, a women-led center for investigative journalism in Brazil (www.apublica.org)
911 series has received international attention; images purchased by MSNBC
Just added video
Just won Broward County’s Non-Profit Rising Star of the Year award
Multiple Society of Professional Journalist awards in 2011
Selected as one of 20 Knight Foundation News Entrepreneur sites for 2011
Impressive stats Unique IPs -20,894 February 2012 Page Views/CPM - 127,728 February 2012 Facebook – 670 “Likes” Twitter – 500+ Followers
Cons Narrow in focus Expertise in print not multi-media Little opportunity for community involvement
MEDIA INNOVATIONS: WHAT’S MISSING?
an effective method for encouraging innovative thinking and improving our country’s civic health is bringing journalistic ethics and storytelling methods to the average person.
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The future of news lies in an alliance of amateur and professional reporters, the tearing down of rigid journalism walls, and empowering “ordinary people” to take action on problems or issues that they themselves have defined as important.
EYE ON SOUTH FLORIDA
We believe journalism is a public service that is essential to a free and democratic society. Eye on South Florida can bridge the gap by delivering more of the original, local, issue-oriented news and information our community needs.
Today's online distribution environment provides an unprecedented ability to tell the community’s story in new, creative ways. We have the ability and desire to be a multi-faceted information organization. And, we will develop a business plan that incorporates advertising, membership and sponsorship and other revenue streams to create sustainability.
EYE ON SOUTH FLORIDA
Non-Profit Academy Awards
Jen’s Klaassen testimonial
Live stream Promotion Equipment Tell your story, your
way Sharing and archiving Finding ways to
monetize through sponsorships and advertising
Examples Services
WHAT PR PROFESSIONALS CAN DO
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Identify new media in your market
Add them to your distribution list
Request that BW, PR Newswire, Cision and others add them
Make contacts now; you’ll be glad you did
