Upload
ross-dawson
View
2.245
Download
3
Tags:
Embed Size (px)
Citation preview
Source: University of Southern California Marshall School of Business
US Households, hours spent on media each week
Insatiable appetite for media
Crowds for newsApplication ExamplesReporting iReport
Investigation Sunlight Foundation
Data gathering WNYC
Data sifting The Guardian
Story selection Slashdot, Cheezburger
Fact checking Reddit
Story compilation Storify
Writing Deseret Connect
Video Cell Journalist
Copyediting Soylent
Metadata BBC Metadata
Funding Matter
Essentials of platform strategy
Other platformsAnalyze platforms: trade-offs, costs, choices
Identify potential paths and scenarios
Apply game theory
Establish commitments and contingencies
Profile complementary participant pools
Design compelling, accessible offer
Create value for participants
Enable participants to create value
Own platforms
Governance for transformation
Upside Risks Risks of NOT transforming
Participate in growth of media economy
Implementing the wrong strategy
Extinction
Create immense social and shareholder value
Loss of staff who can’t accept change
Irrelevance
Build future-relevant brand
Lose oldest generation audience
Brand destruction
Develop and communicate a distinctive vision
Complement professionals with crowds and automation
Develop individual and organizational capabilities
Experiment with revenue models
Establish a responsive platform strategy
Be bold!
Strategic agenda