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scenarioDNA connecting ideas to culture 1
the future of newsSTEPHAN WEISS LECTURE SERIES
DESIGN & FLOW
presented by
scenarioDNA connecting ideas to culture 2
a short video primer
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the story is broken
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what we share
what we know
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technology has hijacked
the story
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what we share
what we know
technology has triggered an imbalance in the narrative
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the irony of the information age
the greater the access the less we know
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A decline in trust
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crisis moments
things are either going to get better or get worse
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data science
consumer anthropology
i help companies understand culture
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culture is a narrative
systemthere is a structure to how the stories of culture evolve
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what we share
what we know
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the tradition of oral storytelling
context
motivating action
relevance
plot
language
conflict
effective stories are not just told, they are received
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most news today is coded for retelling
over receiving
simplicityrepetition
sentiment
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it is only getting more
complex
simplicityrepetition
sentiment
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news must function in the lives of people
context
motivating action
relevance
plot
language
conflict
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the coldplay effect
music
17
broken narratives
foodthe cost of fast & cheap
fashionexploitation runs out at some point
newsmistrust fueled by ratings
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the technology of news needs
to be redirected
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#engagement
19
#transparency
#accountability
#accountability
#transparency
#engagementlearning from other broken
stories
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we can redirect technology’s strength to empower a stronger narrative
what we share
what we know #accountability
#transparency
#engagement
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decode the jargon
break through language and
terminology that distances us
1.
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embrace fluidity
the short life of snap postings can empower the raw exchange of timely
information
2.
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make data transparent and inductive
3.
visualize the information for transparency,
accountability and engagement
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connect protest as localized
accountability
4.
make the global local…. and the local global and empower incremental
policy changes
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use technology to dissolve
barrierstechnologies like
Virtual Reality can reorient our perception and
empathy
5.
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embrace satire as an engagement
tool
6.
empower us to stay engaged in the
information
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let’s get to work
@timstock
we don’t need to imagine new stuff… we need to better
leverage the stuff we already have.
