Socialize Your Nonprofit

Socializing Your Nonprofit Your Guide to a Successful Social Strategy

Outlining The Process Establish goals

Pick Platform

Create Policies

Identify Audiences

Take Action!

Create great content

Measure

DETERMINE YOUR GOALS AND STRATEGY

Top  3  Factors  for  Success  Strategy. Priority. Staffing.

Staffing Strategy Prioritization

Determine your goals and strategy Get Specific

•  Likes, Comments, Shares, Retweets, Replies •  Fans/Followers •  Number of posts •  Website visits

FUNDRAISING STILL LACKING NOT  MANY  HAVE  RAISED  OVER  $10K  THROUGH  SOCIAL  

PICK YOUR PLATFORM(S)

Socialnomics Video

FACEBOOK UP 30% TWITTER UP 81%

9  OUT  OF  10  NONPROFITS  ARE  ON  FACEBOOK  

Ready for Pintrest? http://Pinterest.com/NDHSCrusaders

CREATE POLICIES

Create Policies

KNOW YOUR AUDIENCES

Audiences Who? Platforms? Type of Content?

Where is social media promoted?

Source: Case 2012 Social Media Survey

0% 20% 40% 60% 80% 100%

Blog

Events

Direct Mail

Publications

Social Media

Email

Website

Channel

“Integrating the social experience into your organization’s web site will help promote the channel, engage supporters, and provide a constant source of dynamic content …”

- Melanie Mathos & Chad Norman

“101 Social Media Tactics for Nonprofits: A Field Guide.” John Wiley & Sons, Inc.

TAKE ACTION!

Website: Add Social Sharing Buttons

Website: Add Social Sharing Buttons 31% of referral website traffic is from sharing content*

*Source: http://awe.sm/d0mhE

Website: FB Widget as News & Media

Website: FB Widget to Build Social Trust

Website: Twitter for Dynamic Content

Website: Photo Feeds for Personal Touch

Email: Social and eMail

Email: Include Text Links to Social Media

CREATE ENGAGING CONTENT

Improving Visibility of Your Posts

Shares

Comments Likes Clicks

Source:

Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review

Videos Photos

Status Updates Links

Source:

Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review

Best Types of Facebook Posts

Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research

Length of Facebook Posts

…and Facebook posts 80 character or less have 27% more Likes & Comments

Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review

Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research

Best Time to Post on Facebook

Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research

…and Facebook posts outside business hours had 20% more Likes &

Comments

Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review

Best Words to Use

Words that increase

engagement: Like Post

Comment Where When Would Should

Words that decrease engagement:

How Who What Did Why

Source:

Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review

Facebook posts that end with a question have 15% more Likes & Comments

Creating Engaging Tweets

Source: Buddy Media’s Strategies for Tweeting: A Statistical Review

Tweets… Engagement Rate (Replies and Retweets)

between 8am – 7pm +30%

1-2 hashtags +21%

under 100 characters +17%

contain images 2x higher

Creating Engaging Tweets

Source: Buddy Media’s Strategies for Tweeting: A Statistical Review

Tweets… Retweet Rate

with links +86%

asking followers to “RT” or “Retweet” 12x higher

spelling out “Retweet” 23x higher

Busy Hours

Source: Buddy Media’s Strategies for Tweeting: A Statistical Review

Photos

Videos

Questions

Mission

An Engaging Facebook Post

10 Best Practice Tips For Facebook Publishing 1.  Keep Your Posts Short 2.  Post Photos, Videos and Quotes 3.  Post Consistently 4.  Ask for your Fans Opinions 5.  Ask Questions (true/false, yes/no) 6.  Use “Fill in the Blank” Posts 7.  Give Fans Access to Exclusive Information 8.  Reward your Fans with Deals and Perks 9.  Be Timely 10. Localize your Posts if they are Relevant to a Specific Audience

MONITOR THE SOCIAL WEB

T U R N I N G T H E M E G A P H O N E A R O U N D

Events  Keywords  –  Org  type  Local  Content  CompeLtors  

OrganizaLon  Name  Names  of  Key  Staff  Program  Names  Campaigns  Names  

BackTweets.com  Google  Alerts  Social  News  Sites  Tweet  Deck  

Search.twiTer.com  SocialMenLon.com  IceRocket.com  BoardReader.com  

THE TOOLS

WHAT ARE YOUR LISTENING FOR?

Workshop: Social Media Listening

VIEW & DOWNLOAD Slideshare.net/ChadNorman

Seesmic http://seesmic.com

Seesmic :: Manage Everything

Seesmic

MEASURE

Measure: Facebook insights

Measure: Google Analytics

Measure: Google Analytics

Thank you! kelley.jarrett@guidecreative.com

twitter.com/keljar

Let’s keep the conversation going…

Social Network Benchmark Report bit.ly/npsocial

Social Influencers Whitepaper bit.ly/npoSocialArchetype www.guidecreative.com

Questions?

www.NetWitsThinkTank.com