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Webinar by Kelley Jarrett @keljar
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Socializing Your Nonprofit Your Guide to a Successful Social Strategy
Outlining The Process Establish goals
Pick Platform
Create Policies
Identify Audiences
Take Action!
Create great content
Measure
DETERMINE YOUR GOALS AND STRATEGY
Top 3 Factors for Success Strategy. Priority. Staffing.
Staffing Strategy Prioritization
Determine your goals and strategy Get Specific
• Likes, Comments, Shares, Retweets, Replies • Fans/Followers • Number of posts • Website visits
FUNDRAISING STILL LACKING NOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL
PICK YOUR PLATFORM(S)
Socialnomics Video
FACEBOOK UP 30% TWITTER UP 81%
9 OUT OF 10 NONPROFITS ARE ON FACEBOOK
Ready for Pintrest? http://Pinterest.com/NDHSCrusaders
CREATE POLICIES
Create Policies
KNOW YOUR AUDIENCES
Audiences Who? Platforms? Type of Content?
Where is social media promoted?
Source: Case 2012 Social Media Survey
0% 20% 40% 60% 80% 100%
Blog
Events
Direct Mail
Publications
Social Media
Website
Channel
“Integrating the social experience into your organization’s web site will help promote the channel, engage supporters, and provide a constant source of dynamic content …”
- Melanie Mathos & Chad Norman
“101 Social Media Tactics for Nonprofits: A Field Guide.” John Wiley & Sons, Inc.
TAKE ACTION!
Website: Add Social Sharing Buttons
Website: Add Social Sharing Buttons 31% of referral website traffic is from sharing content*
*Source: http://awe.sm/d0mhE
Website: FB Widget as News & Media
Website: FB Widget to Build Social Trust
Website: Twitter for Dynamic Content
Website: Photo Feeds for Personal Touch
Email: Social and eMail
Email: Include Text Links to Social Media
CREATE ENGAGING CONTENT
Improving Visibility of Your Posts
Shares
Comments Likes Clicks
Source:
Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review
Videos Photos
Status Updates Links
Source:
Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review
Best Types of Facebook Posts
Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research
Length of Facebook Posts
…and Facebook posts 80 character or less have 27% more Likes & Comments
Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review
Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research
Best Time to Post on Facebook
Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research
…and Facebook posts outside business hours had 20% more Likes &
Comments
Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review
Best Words to Use
Words that increase
engagement: Like Post
Comment Where When Would Should
Words that decrease engagement:
How Who What Did Why
Source:
Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review
Facebook posts that end with a question have 15% more Likes & Comments
Creating Engaging Tweets
Source: Buddy Media’s Strategies for Tweeting: A Statistical Review
Tweets… Engagement Rate (Replies and Retweets)
between 8am – 7pm +30%
1-2 hashtags +21%
under 100 characters +17%
contain images 2x higher
Creating Engaging Tweets
Source: Buddy Media’s Strategies for Tweeting: A Statistical Review
Tweets… Retweet Rate
with links +86%
asking followers to “RT” or “Retweet” 12x higher
spelling out “Retweet” 23x higher
Busy Hours
Source: Buddy Media’s Strategies for Tweeting: A Statistical Review
Photos
Videos
Questions
Mission
An Engaging Facebook Post
10 Best Practice Tips For Facebook Publishing 1. Keep Your Posts Short 2. Post Photos, Videos and Quotes 3. Post Consistently 4. Ask for your Fans Opinions 5. Ask Questions (true/false, yes/no) 6. Use “Fill in the Blank” Posts 7. Give Fans Access to Exclusive Information 8. Reward your Fans with Deals and Perks 9. Be Timely 10. Localize your Posts if they are Relevant to a Specific Audience
MONITOR THE SOCIAL WEB
T U R N I N G T H E M E G A P H O N E A R O U N D
Events Keywords – Org type Local Content CompeLtors
OrganizaLon Name Names of Key Staff Program Names Campaigns Names
BackTweets.com Google Alerts Social News Sites Tweet Deck
Search.twiTer.com SocialMenLon.com IceRocket.com BoardReader.com
THE TOOLS
WHAT ARE YOUR LISTENING FOR?
Workshop: Social Media Listening
VIEW & DOWNLOAD Slideshare.net/ChadNorman
Seesmic http://seesmic.com
Seesmic :: Manage Everything
Seesmic
MEASURE
Measure: Facebook insights
Measure: Google Analytics
Measure: Google Analytics
Thank you! [email protected]
twitter.com/keljar
Let’s keep the conversation going…
Social Network Benchmark Report bit.ly/npsocial
Social Influencers Whitepaper bit.ly/npoSocialArchetype www.guidecreative.com
Questions?
www.NetWitsThinkTank.com
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