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Gamification is used as the buzzword for this application of game mechanics to everyday life. You may not have heard the term before, but you’ve most probably been experiencing it for years – whether earning wellness points and improving your Vitality status with Discovery, or filling your Kauai loyalty card with stickers to earn that free smoothie. Gamification occurs when games infiltrate the real world and impact in some way, small or great, human behaviour. Gabe Zichermann, author and trailblazer of gamification for advertising, describes it as “non-fiction gaming”, where “game thinking and game mechanics are used to engage an audience and solve problems”. By applying the elements of a game, such as experience points, badges, leaderboards and virtual currency, to mundane tasks, these tasks are made more appealing and engaging. The implications for gamification are profound, and not limited to advertising. Both online and offline learning could benefit from adopting game-like principles to transform the rigid grade dynamics of traditional school systems. OpenStudy.com is one such example where achievement points, medals and fans have been introduced, in an effort to boost participation and interaction. Interactive design companies, such as Cape Town based Formula D interactive, have also begun to harness this potential. According to director Michael Wolf, Formula D is currently designing an online game for South African energy provider Eskom, which explains different energy sources and allows the general public to make real-world choices to solve energy problems in an interactive, virtual environment. “We are amazed about the unfolding potential of online games in the context of learning, public relations and customer relationship management”, says Wolf.
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Multimedia gamesfor skills development
Michael WolfFormula D interactive
2011/09/29 BPeSA - Industry Skills Conference
You will be hearing about:
1 Play, Games and Education
2 The age of multimedia games
3 Using games for recruitment & career training
4 Examples
2011/09/29 BPeSA - Industry Skills Conference
1 Play, Games & Education
Play and games are fundamental to learning
2011/09/29 BPeSA - Industry Skills Conference
2011/09/29 BPeSA - Industry Skills Conference
Play, Games & Learning
Functional playRole play
Constructive play
Definition of ‘Game’
Competitive form of play according to rules and decided by skill, strength or luck.
2011/09/29 BPeSA - Industry Skills Conference
Play, Games & Learning
Definition of ‘Career’ ?
Competitive form of play according to rules and decided by skill, strength or luck.
2011/09/29 BPeSA - Industry Skills Conference
Play, Games & Learning
There is learning in every game
2011/09/29 BPeSA - Industry Skills Conference
Play, Games & Learning
Capitalist game Socialist game
2 The Age of multimedia games
2011/09/29 BPeSA - Industry Skills Conference
Steve Russel invents SpaceWar
Board games versus multimedia games• Immersive experience (animations and sound)
2011/09/29 BPeSA - Industry Skills Conference
The age of multimedia games
Board games versus multimedia games• Play in solitude against computer
2011/09/29 BPeSA - Industry Skills Conference
The age of multimedia games
Board games versus multimedia games• Play in a team of 10,000 + peers
2011/09/29 BPeSA - Industry Skills Conference
The age of multimedia games
2011/09/29 BPeSA - Industry Skills Conference
The age of multimedia games
Reach of Multimedia games70 Million people play Farmville
2011/09/29 BPeSA - Industry Skills Conference
The age of multimedia games
Reach of Multimedia games10 Million people play World of Warcraft
2011/09/29 BPeSA - Industry Skills Conference
The age of multimedia games
2011/09/29 BPeSA - Industry Skills Conference
The age of multimedia games
Reach of Multimedia games
> 500 Million people > 1 hour per day
> 2 Million people in Southern Africa > 1 hour per day
What makes Multimedia games so attractive
• Challenge / Competition• Save environment to experiment with actions and
consequences• Try out different identities (“What if I was a …?”)
2011/09/29 BPeSA - Industry Skills Conference
The age of multimedia games
What makes Multimedia games so attractive
• Exciting audio-visual presentation• Capturing storyline• Dramaturgical effects, e.g. suspense
2011/09/29 BPeSA - Industry Skills Conference
The age of multimedia games
What makes Multimedia games so attractive
• Reward system• Immediate feedback on player actions• Most games are participative and inclusive
2011/09/29 BPeSA - Industry Skills Conference
The age of multimedia games
3 Multimedia games for recruitment& Career training
2011/09/29 BPeSA - Industry Skills Conference
“There is no unemployment in World of Warcraft.”
Jane McGonigal
2011/09/29 BPeSA - Industry Skills Conference
Multimedia games for Recruitment & Training
Reality Lack of career guidance and perspective
VirtualityIntroduction & guidance through recruitment games
Situation for job seekers in South Africa
2011/09/29 BPeSA - Industry Skills Conference
Multimedia games for Recruitment & Training
American Army recruiting game
Advantages of using multimedia games for recruiting
• Players can preview work environment and challenges
2011/09/29 BPeSA - Industry Skills Conference
Multimedia games for Recruitment & Training
Advantages of using multimedia games for recruiting
• Players can preview work environment and challenges• Career information and guidance
2011/09/29 BPeSA - Industry Skills Conference
Multimedia games for Recruitment & Training
Advantages of using multimedia games for recruiting
• Players can preview work environment and challenges• Career information and guidance• Build confidence in “safe” environment
2011/09/29 BPeSA - Industry Skills Conference
Multimedia games for Recruitment & Training
Advantages of using multimedia games for recruiting
• Players can preview work environment and challenges• Career information and guidance• Build confidence in “safe” environment• Pre-employment skills development
2011/09/29 BPeSA - Industry Skills Conference
Multimedia games for Recruitment & Training
Advantages of using multimedia games for recruiting
• Players can preview work environment and challenges• Career information and guidance• Build confidence in “safe” environment• Pre-employment skills development• Data collection about player progress, candidate selection
2011/09/29 BPeSA - Industry Skills Conference
Multimedia games for Recruitment & Training
Advantages of using multimedia games for recruiting
• Players can preview work environment and challenges• Career information and guidance• Build confidence in “safe” environment• Pre-employment skills development• Data collection about player progress, candidate selection• Repeatable and scalable
2011/09/29 BPeSA - Industry Skills Conference
Multimedia games for Recruitment & Training
2011/09/29 BPeSA - Industry Skills Conference
Examples of recent game developments
OpenBudgetsGame.org
2011/09/29 BPeSA - Industry Skills Conference
Examples of recent game developments
2011/09/29 BPeSA - Industry Skills Conference
Examples of recent game developments
2011/09/29 BPeSA - Industry Skills Conference
Examples of recent game developments
2011/09/29 BPeSA - Industry Skills Conference
Examples of recent game developments
2011/09/29 BPeSA - Industry Skills Conference
Energy Planner Game
Examples of recent game developments
2011/09/29 BPeSA - Industry Skills Conference
Thank you
www.formula-d.commichael@formula-d.comTwitter: michael_w_wolf
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