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Agenda
1.Discover– Researchingthecontext
2.Define&Develop– Problemdefini=on– Design,prototype,test,design.
3.NextSteps– Implementa=on
1.1ProblemOverview
• Eatalyneedsanewsite– Improvethesite’sdesign– EmphasisonJohn
1.2WhoisJohn?
• “Quality,Price,andcool-factorofpurchase”– Showhimwhat’snew– Showhimwhat’scool– Showhimexactlywhathewants
1.3Eataly&Compe=tors
• Eatalyhasmanywithcompe=tors:– Outdoormarkets– Supermarkets– Restaurants
• IevaluatedtheirsitesbasedonUXprinciples
2.Define&Develop
• Twomaincategoriesofproblems:– 1.Inappropriatesolu=on– 2.Nosolu=on
2.1Problem:What’sgood?
• Problem:NoSocialProof
2.1Problem:What’sgood?
• Solu=on:AddaReviewSec=on
2.2Problem:WheredoIgo?
• Redesigningthenaviga=onbar– Helpusersunderstandwheretheyare– Helpusersunderstandwheretogo
2.2Problem:WheredoIgo?
• Cardsortdatahelpedinformthenewsitemap
P2 site map
top navbar
upper
Classes
shopping bag
log in/registerSecondary Nav
register
log in
search
locationsSecondary Nav
New York
Chicago
Contact
Gift cards (????)
lower
Pasta, bread, and rice
Secondary Nav
Pasta
Rice
Bread
Gluten Free
Meat & cheese
Secondary Nav
Meat
Fish
Cheese
Beverages Secondary Nav
Coffees & Teas
Beer
Soda (Pop)
Juice
Water
Snacks
Secondary Nav
Chocolates
Candies
Cookies & Crackers
Sauces & Spreads
Secondary Nav
Sauces
Olive Oils & Vinegar
Salad Dressing
Spreads & Sweet toppings
Salt, Spices, and Condiments
Preserved vegetables
Secondary Nav
Dried
Canned & Preserved
Home & Gifts
Secondary Nav
Books
Self-care
Kitchen & Dining
Apparel
Gifts
Main content area
Best-sellers
Announcements
Seasonal holiday gift boxes
Advert for own classes
Footer
Information
New York FAQ
Chicago FAQ
Online Store FAQ
Contacts
Contact Our Buyers
Shipping & Returns
Privacy Policy
AboutManifesto
Italy in the World
Meet Our Producers
Partner & Collaborators
Join Our Team
Guest Service Mission
Awards & Recognition
CareersCareers
Online shopping
Pasta, bread, and rice
Meat & Cheese
Beverages
Snacks
Sauces & Spreads
Preserved Vegetables
Home & Gifts
2.2Problem:WheredoIgo?
• FinalizedsitemapSitemap
Top Navbar Main Content Area
Best-sellers Announcements Seasonal Holiday Gift Boxes
Ad for other classes
Footer
Information
New York FAQ Chicago FAQ Online Store FAQ Contacts Contact Our
BuyersShipping &
Returns Privacy Policy
About
Manifesto Eataly in the World
Meet our Producers
Partner & Collaborators Join Our Team Guest Service
MissionAwards &
Recognition
Careers
Careers
Apply
Online shoppingUpper
Classes Shopping Bag Log in/register
Log in Register
Search Locations
New York Chicago
Contact Gift cards
Lower
Pasta, Bread & Rice Meat & Cheese Beverages Snack Sauces & Spreads Preserved
Vegetables Home & Gifts
2.3Problem:HowdoIfilter?
• Johnneedstofilter:– Price– Quality– Coolness– Brands
2.3Problem:HowdoIfilter?
• Eataly’sfilteringsystemhasnumerousproblems
2.3Problem:HowdoIfilter?
• Problem1:Mutuallyexclusivecheckboxes
2.3Problem:HowdoIfilter?
• Problem1:Mutuallyexclusivecheckboxes• Solu=on:Allowuserstocheckmul=plecheckboxes
2.3Problem:HowdoIfilter?• Problem2:Filteringisslow• Why?:Filteringreloadstheen=rewebpage.– Eataly’sfiltertakes2.7secondsonaverage– 9=messlowerthanWholeFoods’filter.
2.3Problem:HowdoIfilter?
• Problem2:Filteringisslow• Solu=on:RedesignthefiltertouseAJAX– Instantfiltering– Moderntechnology
2.3Problem:HowdoIfilter?
• Problem3:Filterscanbecomplex• Solu=on:Savingcustomfilters
2.3Problem:HowdoIfilter?
• Problem4:Missingfilters• Solu=on:Addfilters– New– Top-rated
2.4Problem:HowdoIcheckout?
• Problem:Checkouterrorsarehardtodiagnoseandfix– Itisunclearifquan==esares=llavailable– Ifthequan=tyisunavailable,howmuchis?
2.4Problem:HowdoIcheckout?
• Problem:Checkouterrorsarehardtofix• Solu=on:Redesignto:– Instantlyupdate– givemaximumquan==es
3.Demonstra=onofPrototype
• Let’sseeit.• haps://invis.io/EM5ICD9K6
4.NextSteps
• Shipping– ShippingisimportantforJohn
• Mobile– Mobileisimportant
• ConsultwithEatalystrategyanddevelopers– Implementa=onmaybedifficult
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