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Redesigning the citizen experience Transforming the way government delivers services Dana Chisnell

Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

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Page 1: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Redesigning the citizen experienceTransforming the way government delivers services

Dana Chisnell

Page 2: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

A big problem from a small thing

Page 3: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government
Page 4: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government
Page 5: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Authentication sucks.

Page 6: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

It’s the system.

Page 7: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

It affects a lot of peopleDay 1 Week 1 Year 1

2.8 million came to the site

500,000 created accounts

8 million bought insurance

Page 8: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

This happens in every service government provides.

Page 9: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government
Page 10: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government
Page 11: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government
Page 12: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government
Page 13: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government
Page 14: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Before AfterSlow, with outages Continuous up time, with

fast response time

High costs to develop and maintain

Low costs to develop and maintain

Large company with hundreds of developers

8 developers on an Agile team

Page 15: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Fixing an authentication system is a public health problem

Page 16: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Big problems from big things

Page 17: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

ingestingCMS

biometrics

paymentfile warehousing

backgroundcriminal, fraud, etc

customs

case management

…more

reporting

customer support

Page 18: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Much of the experience users have comes from back end systems

Page 19: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

We build systems the same way we build battleships.

Page 20: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government
Page 21: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Battleship: $100 million

Government IT: $80 billion

Page 22: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Task:

Transform 20th century battleship-built systems to 21st century services supported by modern technology

Page 23: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Scale is about small things

Page 24: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government
Page 25: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government
Page 26: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

The 21st Century truth

Page 27: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Government’s product is service

Page 28: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Better services reduce cost and improve the experience

Page 29: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Productivity

Tool time

Page 30: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Tool time

User experience

Page 31: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Tool time

Backlogs

Page 32: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Tool time

Call center costs

Page 33: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Tool time

Health of beneficiaries

Page 34: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Solve small problems

Call center costs

Page 35: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Solve small problems

Happier workers

Page 36: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Solve small problems

Fewer delays

Page 37: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Solve small problems

Userexperience

Page 38: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

The new approach: Lots of little things, continuously

Page 39: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Redesigning government

Page 40: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

No more.

Page 41: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

• Reliability

• Performance and response time

• Security

• Compatibility

• Interoperability

• Maintainability

Engineering problems

Page 42: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

• Reliability

• Performance and response time

• Security

• Compatibility

• Interoperability

• Maintainability

Design problems

Page 43: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

The back shop is as important as the back end

Page 44: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

What’s the user need?

Page 45: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government
Page 46: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Backlogs

Page 47: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Veterans Affairs — 98,000

Patent and Trademark Office — 606,000

Social Security — 990,399

Page 48: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

• Information technology

• Legislation or policy changes

• The budgeting process

How does this happen?

Page 49: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Because humans.

How does this happen?

Page 50: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Understand what people need

Make it simple and intuitive

Page 51: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Organizational digital health

Page 52: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Address the whole experience, from start to finish

Page 53: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government
Page 54: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Design democracy

Page 55: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

One password reset at a time.

Page 56: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Do Civil Service. Please.

Page 57: Redesigning the citizen experience - CanUX · Redesigning the citizen experience ... User experience. The new approach: Lots of little things, continuously. Redesigning government

Thank you.

Dana Chisnell @[email protected]