Redesigning the Eataly Experience

Agenda

1.Discover– Researchingthecontext

2.Define&Develop– Problemdefini=on– Design,prototype,test,design.

3.NextSteps–  Implementa=on

1.1ProblemOverview

•  Eatalyneedsanewsite–  Improvethesite’sdesign– EmphasisonJohn

1.2WhoisJohn?

•  “Quality,Price,andcool-factorofpurchase”– Showhimwhat’snew– Showhimwhat’scool– Showhimexactlywhathewants

1.3Eataly&Compe=tors

•  Eatalyhasmanywithcompe=tors:– Outdoormarkets– Supermarkets– Restaurants

•  IevaluatedtheirsitesbasedonUXprinciples

2.Define&Develop

•  Twomaincategoriesofproblems:– 1.Inappropriatesolu=on– 2.Nosolu=on

2.1Problem:What’sgood?

•  Problem:NoSocialProof

2.1Problem:What’sgood?

•  Solu=on:AddaReviewSec=on

2.2Problem:WheredoIgo?

•  Redesigningthenaviga=onbar– Helpusersunderstandwheretheyare– Helpusersunderstandwheretogo


•  Cardsortdatahelpedinformthenewsitemap

P2 site map

top navbar

upper

Classes

shopping bag

log in/registerSecondary Nav

register

log in

search

locationsSecondary Nav

New York

Chicago

Contact

Gift cards (????)

lower

Pasta, bread, and rice

Secondary Nav

Pasta

Rice

Bread

Gluten Free

Meat & cheese

Secondary Nav

Meat

Fish

Cheese

Beverages Secondary Nav

Coffees & Teas

Beer

Soda (Pop)

Juice

Water

Snacks

Secondary Nav

Chocolates

Candies

Cookies & Crackers

Sauces & Spreads

Secondary Nav

Sauces

Olive Oils & Vinegar

Salad Dressing

Spreads & Sweet toppings

Salt, Spices, and Condiments

Preserved vegetables

Secondary Nav

Dried

Canned & Preserved

Home & Gifts

Secondary Nav

Books

Self-care

Kitchen & Dining

Apparel

Gifts

Main content area

Best-sellers

Announcements

Seasonal holiday gift boxes

Advert for own classes

Footer

Information

New York FAQ

Chicago FAQ

Online Store FAQ

Contacts

Contact Our Buyers

Shipping & Returns

Privacy Policy

AboutManifesto

Italy in the World

Meet Our Producers

Partner & Collaborators

Join Our Team

Guest Service Mission

Awards & Recognition

CareersCareers

Online shopping

Pasta, bread, and rice

Meat & Cheese

Beverages

Snacks

Sauces & Spreads

Preserved Vegetables

Home & Gifts


•  FinalizedsitemapSitemap

Top Navbar Main Content Area

Best-sellers Announcements Seasonal Holiday Gift Boxes

Ad for other classes

Footer

Information

New York FAQ Chicago FAQ Online Store FAQ Contacts Contact Our

BuyersShipping &

Returns Privacy Policy

About

Manifesto Eataly in the World

Meet our Producers

Partner & Collaborators Join Our Team Guest Service

MissionAwards &

Recognition

Careers

Careers

Apply

Online shoppingUpper

Classes Shopping Bag Log in/register

Log in Register

Search Locations

New York Chicago

Contact Gift cards

Lower

Pasta, Bread & Rice Meat & Cheese Beverages Snack Sauces & Spreads Preserved

Vegetables Home & Gifts

2.3Problem:HowdoIfilter?

•  Johnneedstofilter:– Price– Quality– Coolness– Brands


•  Eataly’sfilteringsystemhasnumerousproblems


•  Problem1:Mutuallyexclusivecheckboxes


•  Problem1:Mutuallyexclusivecheckboxes•  Solu=on:Allowuserstocheckmul=plecheckboxes

2.3Problem:HowdoIfilter?•  Problem2:Filteringisslow•  Why?:Filteringreloadstheen=rewebpage.–  Eataly’sfiltertakes2.7secondsonaverage–  9=messlowerthanWholeFoods’filter.


•  Problem2:Filteringisslow•  Solu=on:RedesignthefiltertouseAJAX–  Instantfiltering– Moderntechnology


•  Problem3:Filterscanbecomplex•  Solu=on:Savingcustomfilters


•  Problem4:Missingfilters•  Solu=on:Addfilters– New– Top-rated

2.4Problem:HowdoIcheckout?

•  Problem:Checkouterrorsarehardtodiagnoseandfix–  Itisunclearifquan==esares=llavailable–  Ifthequan=tyisunavailable,howmuchis?

2.4Problem:HowdoIcheckout?

•  Problem:Checkouterrorsarehardtofix•  Solu=on:Redesignto:–  Instantlyupdate– givemaximumquan==es

3.Demonstra=onofPrototype

•  Let’sseeit.•  haps://invis.io/EM5ICD9K6

4.NextSteps

•  Shipping– ShippingisimportantforJohn

•  Mobile– Mobileisimportant

•  ConsultwithEatalystrategyanddevelopers–  Implementa=onmaybedifficult