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Lean & UX are great bedfellows. In this talk, given at GROWtalks Montreal & Toronto in Feb 2013, Kate talks about why, and also, why you should NEVER use the term UX/UI again.
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Lean + UX = Awesome
FEBRUARY 2013
+Using UX & lean approaches to make epic progress
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
Kate Rutter, Co-Founder & Principal
@katerutter@luxrco
TWEET!
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
How do I know it
doesn’t suck?
so...
I have a product.
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UXwe need a great
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
it’s allabout the
UI
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX ! UI
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
Product
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UI
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX = mmmmmm
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX =• a mindset• focused on delivering value• inspires the right kinds of ideas• guides decisions
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
Who will use this?
cold-sweat questionsWhy will they care?
What can it do that people will pay for?
What features
are most
important?How does everything fit together?
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
Who will use this?
cold-sweat questionsWhy will they care?
What can it do that people will pay for?
What features
are most
important?How does everything fit together?
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
with a bit of tweaking...Who is it for?
Why does it matter to them?
What can they do that they couldnʼt do before?
What features do they need to do that?
How do those features fit together?
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
Who is it for?
UX = start points
Why does it matter to them?
What can they do that they couldnʼt do before?
What features do they need to do that?
How do those features fit together?
usersneeds & goalsusesfeatures
��
��
product, brand & voice
�
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
dang. That’s a lot of stuff.
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX = a simple stackWho is it for?
Why does it matter to them?
What can they do that they couldnʼt do before?
What features do they need to do that?
How do those features fit together?
usersneeds & goalsusesfeaturesproduct, brand & voice
��
��� Features
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX = a simple stackusersneeds & goalsusesfeaturesproduct, brand & voice
��
��� Features
Product
Users
UsesMary can...
NeedsI need...I want...My goal is...
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX = a simple stack
sketches, prototypes,
pixels
Vision & values
usersneeds & goalsusesfeaturesproduct, brand & voice
��
��� Features
Product
Users
UsesMary can...
NeedsI need...I want...My goal is...
UI goes here�
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX = a simple stack
sketches, prototypes,
pixels
Vision & values
Features
Product
Users
UsesMary can...
NeedsI need...I want...My goal is...
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX + Lean = <3 BUILD
MEASURELEARN
Features
Product
Users
UsesMary can...
NeedsI need...I want...My goal is...
Customer developmentor...user research
Sketches & prototypesbefore UI. Before code.
Experiments, MVPs, Metricsand...usability testing
sketches, prototypes,
pixels
Vision & values
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX = a clear story
{{{
{
usesfeaturesproduct, brand & voice
usersneeds & goals {
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX = a clear story
With _________, _______ can _________ and ___________,
product nameuse #1 use #2{
using these features: ________ and __________feature #2
feature #1{in a way thatʼs __________, __________, and __________.
attribute #1attribute #2 attribute #3{
Meet ________, a ___________.name user type{
usesfeaturesproduct, brand & voice
usersneeds & goals { ______ needs to ________
_______________.Name need
(or goal)
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX = a clear storyMeet Erika, a socially engaged college student.
Erika needs to feel closely connected with friends near and far, every day.
using status updates on her “wall”, messages, comments and “likes”
in a way thatʼs universal, clean, consistent, and fast.
With Facebook, Erika can share her latest thoughts and see what her many friends are up to,
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX = a clear storyMeet Bob, a new startup entrepreneur.
Bob needs to feel confident that his product design decisions really serve his customers.
using hands-on materials and online video coaching
in a way thatʼs simple to complete, warm & engaging, and fun.
With LUXr-in-a-box, Bob can learn to interview customers and validate his assumptions,
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX Design Mindsetstarts!
• Ask important questions.• How confident are you in your answers?
stack! • Identifies gaps.• Use it to stay focused.
story!• Tells the story so your team can rally to it.
• Use it to decide what “good” is.
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
Get ready for roll-on
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
Go be awesome.
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
LUXr makes products that coach early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy.
LUXr.co3435 Cesar Chavez, San Francisco, CA • 94110The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc
images• Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal • http://blog.westendmotorsports.com/2012/04/19/50-safety-tips-and-riding-pointers/• http://www.flickr.com/photos/pompien/6160278603/• http://e621.net/post/show/56643/clouds-equine-feral-hair-horn-horse-male-open_mout
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