Joined up thinking and ecodesign requires empathy

80-93% of communication is non-verbal

source: various

 www.chrisjordan.com

98%

80%

Pierre Vivant 

NO MAGIC MATERIALS

ecodesign is about systems life cycle thinking

take make buy/use

re-use re--manufacture recycle

most designers are concerned with these stages

resource

"Sonicare Elite 7000“ produced at 11 locations and in five time zones, comprised of 38 components, parts supplied by Japan, France, China and Malaysia, materials and production in Austria, Sweden, assembly in Philippines and United States, when fully assembled and packaged in Seattle the components have travelled a full 27,880 kilometres, two thirds of the Earth's circumference.

source: SPIEGEL Magazine

disconnect between people and between planet and people

source: WHO / BBC

image  source:  Banksy  

air pollution kills 3 million people each year, mostly in poor countries

source: WHO / BBC

between 100 and 1000 species become extinct each year, because their habitats are changing or being destroyed.

source: UK Government

fair & just production?

health and safety, employees

rights, unions, forced labour, child

labour, discrimination …..

image source: martin charter / CFSD

“….chimps protest the unfair treatment of others, refusing to accept a treat they have rightfully earned if another chimp doing the same work fails to get the same reward.”

source: from sfhelp.org

50 million tonnes

of e-waste is produced annually. Much of this waste is dumped in countries such as China and Africa

source: RSA & UNEP

over 1 billion people do not have access to clean drinking water

source: UNDP

80% of all disease in developing countries is caused by consumption of contaminated water

source: WHO

3800 children die each day

from diseases associated with lack of access to safe drinking water, inadequate sanitation and poor hygiene

water access

source: UN & Flickr

good design

source: design21, Vestergaard Frandsen, Lifestraw

image source: engine group

ageing

60 and over in 2001 there were more over 60’s than under 16’s in the UK for the first time ever

source: engine group and UK statistics

Image  source:  Banksy  

population growth

6.7 billion people and the population is projected to be more than 9.2 billion by 2050

source: engine group and UNFPA

emerging economies

1 billion of these people are living in slums, squats & unofficial settlements

source: orangebox.com

source: BP

http://cause-encounters.blogspot.com/2010/06/bp-oil-spill-communications.html  

source: M&S

Vestergaard Frandsen

source: McDonalds

1976 - 2005 cost of motoring fell by 10% cost of public transport rose by 50%

transport

Source: Observer, June 08

“..individuals act primarily on issues that impact their personal well-being, their family, and their immediate community.

Unless those needs are tended to, most individuals won't commit to causes that promise to benefit the world at large.”

source: Catherine Greener

source: WHO / BBC

world of absolutes?

world is a game in which we are all players?

world is a complex interconnected system?

source: from the work of johnmarshallroberts.com

“we all work better in groups than we do as individuals. We are networked, we are social animals.”

source: David Brooks quoted on a Radio 4 interview

take time to listen, observe, understand

“place yourself in lots of other shoes, perspectives”

only then is a radical change possible

“upcoming generations have a shorter

attention span, lower empathy”

source: Susan Greenfield, Ecobuild, 2011 cited in www.earthtimes.org/ source: UK Government

you need to walk the talk

empathize – highlight personal benefits

prepare for resistance – get on with it

source: adapted from marcstoiber.com

“designed  &  made  in  Wales.    

zero  waste.  Only  resource”  

source: orangebox.com

original illustrations by Nathan Hallett (Ecodesign Centre Intern)