Ecodesign to be prosumer workshop on ecodesign

Ecodesign to be prosumer Giulia Ferrari

Why Ecodesign?

credits: Getty Images

The territory is inhabited by us,

so we know exactly what that needs.

To be PROSUMERS: aware of our choices and

responsible towards environment.

To educate to critical thinking,

not just let us live, but to live.

Our goal


1. Introduction

2. Concurrent (or Simultaneous) Ecodesign

3. Guidelines of Ecodesign

4. Let’s be prosumer since now!

CONTENT


5 5 credits: Getty Images

Introduction

• 1987, United Nations, Brundtland Commission:

development that "meets the needs of the

present without compromising the ability of

future generations to meet their own needs.”

• 2011, Michael Thomas Needham: "as the

ability to meet the needs of the present while

contributing to the future generations’

needs.“ (There is an additional focus on the present

generations' responsibility to improve the future

generations' life).

SUSTAINABLE DEVELOPMENT

credits: Getty Images wikipedia.com


Scheme

credits: Getty Images wikipedia.com


Scheme

Systemic vision: economy exists inside the society

and both exist in the natural environment.

Economy

Society

Environment defined

territory

(local) credits: Getty Images



The Three E’s Balance Rule

“The Three E’s”: Equity, Economy and Ecology. (Agenda 21*)

• Equity: to take joint action, encouraged by consultation

among the various levels of government, to ensure

conditions for human well-being (safety, health, education)

for all the people in the world.

• Economy: to produce and maintain the maximum added

value within the territory, first exploiting actual resources.

• Ecology: to enhance and protect the environment as a

"distinctive element" of the territory.

*Agenda 21 is an action agenda for the United Nations , other multilateral

organizations, and individual governments, with regards to sustainable

development, product of the UN Conference on Environment and

Development (UNCED) held in Rio de Janeiro, Brazil, in 1992.

wikipedia.com


Concurrent Ecodesign

• Design methodology

• Includes the Cuncurrent Engineering (design of single products in a “eco way”)

• Organizational tool to deal with the

management of complexity

• Goal: to pursue the sustainable

development in a broad sense

CUNCURRENT ECODESIGN (CED)


(L. Bistagnino, C. Lanzavecchia, G. F. Micheletti)

CUNCURRENT ECODESIGN (CED)

Functional

analyses

Concept Production

Design and

engineering Development

DESIGN PROCESS

CUNCURRENT ENGINEERING

Analyses of Value

Standards

Workshops

Digital co-creation

Just in Time

Total Quality

Softwares

Time to Market

Ecolabel Ecoaudit

Design

of Services

Digital

co-creation (Cradle to Cradle)

Eco-Softwares

MIPS (Material Intensity

per Unit Service)

Data Banks

Ecodesign Guidelines

Fuzzy Logic (“Smart” products)

Eco-Standards

Strategic

Design

Industrial

Symbiosis (inputs/outputs

exchange)

CUNCURRENT ECODESIGN

(L. Bistagnino, C. Lanzavecchia, G. F. Micheletti)



Guidelines of

Ecodesign

• Ecodesign regards all the life cycle of a product, from

“Cradle to Cradle” (Michael Braungart, Bill McDonough),

from

raw materials

to production

to waste management

to reintroduction of waste as raw material.

• We have to go beyond the appearance and

understand its whole life cycle: a green product

is not only that made of recycled or

recyclable materials!

GUIDELINES OF ECODESIGN

Cradle

product/+service

waste to resource


1. Precycling: avoid the production of waste upstream.

2. “Cradle to cradle” design.

3. Evaluation of the environmental impact of the

product before its production.

4. Design for reduction: avoid oversize, reduce

thicknesses and quantity of material, dematerialization,

integrate more functions.

5. Optimization of energy consumption (in production and

use).



C. Lanzavecchia, Il fare ecologico, Time&Mind Edizioni, Torino 2004

6. Green technologies.

7. Avoid glues and varnished with chemicals (maybe

replace with joints).

8. Reduce non-renewable resources and prefer

renewable resources in short cycle (results of seasonal

harvests).

9. Reduce materials with an heavy “rucksack” (amount

of material taken from the environment for the production, use and

disposal of a product).

10. Use of recycled materials or, if not possible, of

recyclable materials (and facilitate their transport and

recycle).




11. Create production and consumption systems,

respecting biodiversity, local cultures and human

rights.

12. Industrial symbiosis: integrated factories (zero

waste, zero emissions).

13. Reduce water consumption (in production and use). and

use non-potable water for industrial uses.

14. Design packaging in parallel to product (to avoid

further environmental costs in logistics).

15. Minimize transport consumption.




16. Replace products with corresponding services.

17. Minimize noises increasing less possible the

quantity of insulating material.

18. Equal lifetime of components or partially

replacement of them (maintenance and upgrade).

19. Modularity and standardization.

20. Mark materials and reuse “in cascade” (e.g.: in a car from the bumper to the dashboard to mats)




21. Long-life items, unless they are subjected to

considerable technological upgrade and improvement

towards sustainability.

22. Use a single material or compatible materials

families or reduce the coexistence of different

materials (screws and nails included).

23. Design for Assembly and Disassembly (if the previous

is not possible).

24. Design for Components.





Let’s be prosumer since now!

• Check books on green design

products and reflect if they apply

actually Ecodesign guidelines.

• Remember: not all products,

which the market tell us are eco,

are actually like that! The market

lives of marketing and exploits

values and ideas it wants

through communication!

GREEN PRODUCTS ARE

REALLY ECODESIGNED?



• Surf the web to find 2

products which apply one or

more guidelines of

Ecodesign (possibly different

guidelines).

• Underline CED guidelines.

• Remember: be critical!

SOME PRODUCTS ARE

ECODESIGNED…NOT

INTENTIONALLY!

…and remember:

not just let us live, but to live.


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Ecodesign to be prosumer workshop on ecodesign