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"Engaging Museum Audiences" - seminars offered across New Zealand in Nov/Dec, 2009 by Nina Simon of Museum 2.0. The content is very similar to another slideshare upload by Nina, "MuseumNext Participatory Museum."
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engaging museum audiencesa workshop
nina simon, museum 2.0nina@museumtwo.com@ninaksimon on twitter
slides at http://bit.ly/engagenz
where i live
what i dobalboa park online collaborativeboston children’s museum calgary science centerchabot space science centerchicago history museumdenver art museumexperience music projectgirls math and science partnershipinternational spy museummonterey bay aquariumoakland museumSFMOMA smithsonian museum of natural historystatens museum for kunsttech museum of innovation
the participatory museum is a place where visitors can create, share, and connect with each other around content.
what i dream about
there are lots of ways people participate in museums...
Exploratorium Denver Art Museum International Spy Museum
and sometimes, they’re more engaged than others.
Tropenmuseum Chicago Children’s Museum
today, we’re going to focus on social engagement
and the social technology that supports it
Chicago History MuseumOntario Science Centre SFMOMA
what is social technology?
tools that enable people to create, share, and connect with each other
youtube overplot postsecret
that can mean...
Stanford Art Center upper: justletterslower: Science Museum of Minnesota
and it requires some changes
old relationship new relationships
Authority is content provider Authority is platform provider
participation does five things best:
deliver personal relevance
celebrate and network diverse voices
deliver dynamic content
encourage interpersonal dialogue
support collaborative + creative practice
it’s not for everything
why would you want to do this?
participation does five things best:
deliver personal relevance
celebrate and network diverse voices
deliver dynamic content
encourage interpersonal dialogue
support collaborative + creative practice
why would you want to do this?to deliver personal relevance
London Science Museum
why would you want to do this?to celebrate and network diverse visitors’ voices
Minnesota History Center
why would you want to do this?to deliver dynamic content and experiences
Keramiekmuseum Princessehof
why would you want to do this?to encourage interpersonal dialogue
University of Washington
why would you want to do this?to support collaborative, creative practice
Victoria and Albert Museum
how do the best ones work?
visitors
what are you about?
what do they need?
what will these relationships look like?
MUSEUM
so how can you do it well?
seven techniques for participatory engagement
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars + free2choose
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library
seven techniques for participatory engagement
ilikemuseums.com
who are you relative to the museum?
self-defined
“you are what you do”
play.signtific.org
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars + free2choose
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library
seven techniques for participatory engagement
Denver Art Museum
Lowell National Historical Park
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars + free2choose
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library
seven techniques for participatory engagement
don’t focus solely on creators...
the vast majority of social media users are not creators
what makes YouTube different?
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars + free2choose
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library
seven techniques for participatory engagement
“museums that get better the more people use them.”
Ontario Science Cenre
Free2Choose, Anne Frank House
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars + free2choose
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library
seven techniques for participatory engagement
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars + free2choose
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library
seven techniques for participatory engagement
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars + free2choose
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library
seven techniques for participatory engagement
“Some of the most frequently asked questions were 'Do you have to be a bastard to get a job like yours?'”
what’s your idea?
Slides are available here:http://bit.ly/engagenz
contact me anytimenina@museumtwo.com
http://www.museumtwo.com
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