Dark Patterns

DARK PATTERNS

Kharis O'ConnellDirector of Experience Design

@globalmechanicDirector of Experience Design

@globalmechanic

What are Dark Patterns?

BEHAVIOURS THAT ARE SPECIFICALLY DESIGNED TO ENCOURAGE USERS TO MAKE MISTAKES..

..FOR THE FINANCIAL BENEFIT OF AN INDIVIDUAL, COMPANY OR GOVERNMENT ENTITY.

EVIL F*@KING DESIGNERS.

Profit is sweet, even if it comes from deception. - Sophocles

ENTER THE AGE OF EMOTIVE COERCION

THE HAPPINESS

GENERATORS

“Dopamine is a motivator. It’s released when we have the expectation of reward. And once this neurotransmitter becomes hardwired into a psychological reward loop, the desire to get

more of that reward becomes the brain’s overarching preoccupation…”

“every action, movement and thought follows inevitably from the previous one, like playing jazz.”

- Mihaly Csikszentmihalyi, Psychologist

EVIL F*@KING

ALCHEMISTS.

LET'S STAY IN THE HAPPY PLACE.

@rmtwrkrIn the Fall of 2014.In the Fall of 2014.