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DARK PATTERNS

Dark Patterns

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DARK PATTERNS

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Kharis O'ConnellDirector of Experience Design

@globalmechanicDirector of Experience Design

@globalmechanic

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What are Dark Patterns?

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BEHAVIOURS THAT ARE SPECIFICALLY DESIGNED TO ENCOURAGE USERS TO MAKE MISTAKES..

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..FOR THE FINANCIAL BENEFIT OF AN INDIVIDUAL, COMPANY OR GOVERNMENT ENTITY.

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EVIL F*@KING DESIGNERS.

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Profit is sweet, even if it comes from deception. - Sophocles

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ENTER THE AGE OF EMOTIVE COERCION

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THE HAPPINESS

GENERATORS

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“Dopamine is a motivator. It’s released when we have the expectation of reward. And once this neurotransmitter becomes hardwired into a psychological reward loop, the desire to get

more of that reward becomes the brain’s overarching preoccupation…”

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“every action, movement and thought follows inevitably from the previous one, like playing jazz.”

- Mihaly Csikszentmihalyi, Psychologist

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EVIL F*@KING

ALCHEMISTS.

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LET'S STAY IN THE HAPPY PLACE.

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@rmtwrkrIn the Fall of 2014.In the Fall of 2014.