HOW TO USE LINKEDIN ANALYTICS TO BOOST YOUR MARKETING EFFORTS

*How to Use

Linked Analytics

to Boost Your

Marketing Efforts

Do you believe in

this?

Knowledge in

social networking

is not enough.

Use Linkedin to link

quickly with …

your customers,

partners and

employees

Showcase your

company and attract

more opportunities.

Linkedin has

powerful analytic

tools.

It measures your

effectiveness on

the site.

You can see how

many of these…

People who view,

like and comment

People who share

your status

updates

People who

published content.

You can see

detailed

demographics.

These are persons

who view your

profile.

You can see who

you are attracting.

You need to sign in

first.

Type your

email and

password and

click sign in.

You should protect

your account.

Your password must

not be copied

easily.

It should not be so

at a glance.

If you do not have

any account…

You only have to

sign up.

It is very easy.

Just click

this

Then, provide the

needed

information.

Just

fill it

out.

Once you are

done, click JOIN

NOW.

After signing in,

you are navigated

to your view.

Let’s dig deeper

into this.

Who has been

viewing your

profile?

How can it be used

to your advantage?

Just

click

this.

The next screen

will show you a

graph.

It has the total

number of views.

This is in the last

90 days.

You can also see

these things:

The number of

viewers from

specific industries.

The number of

viewers from

various regions

The number of

viewers similar to

this:

Your sidebar

widget on Linkedin

So, take note of

this.

Filling out your

profile is so

important.

Remember this!

Linkedin takes

into account these

things:

Your industry

Your region

Your education

The keywords you

use in your profile

By knowing how

people find you…

You can customize

your profile

Then, you can

attract the right

profile viewers.

Below the graph,

you can see this

Profiles of the

people who viewed

your profile.

If you’re not

connected to this

person, …

You can click the

Connect button.

Do so if you are

not yet connected.

For a better

opportunity, I

suggest this.

Before inviting

your viewers, do

this.

See to it that they

match with your

professional

network.

They can be

considered as

“warm” lead.

Something

compelled them to

view your profile.

Let’s better

understand the

graph.

When you hover

over the graph,…

You can see the

number of profile

views.

These are views you

drew each week.

What’s on the dot?

These are people

who viewed your

profile.

This is for that

particular week.

You can see the

range of the week.

Now, let’s begin

the fun.

Click on viewers

from your industry.

You can click

this.

You’ll see the

people from that

industry.

There is more!

All the industries

that attracted your

profile viewers.

When you click on

each industry…

You’ll see exactly

who viewed your

profile.

This is from each

industry.

Viewers from each industry.

On the right side of

the graph,…

you can see your

viewers’ job titles.

Just click this. When you click this, you see these data.

If you want to

attract C-level

executives,…

but your views

come from this

Low level

management

You need to update

your profile.

Start distributing

your content to a

different audience.

Now, let’s go to

this tab.

How You Rank for

Profile Views

It shows comparison

of these.

Profile views with

professionals similar

to you

Profile views with

professionals similar

to your network

The more active

you are on

Linkedin,

The more profile

views you receive.

Linked provides

tips

So you can improve

your summary

For example is

this:

You update your

summary.

These

are the

suggestions

.

Thank your

for

watching!