10 Quick Tips to Give a Boost to Your Website

& Online Marketing Efforts

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AgendaWhat you can expect today

Speaker introductions

10 tips to give a boost to your website and online marketing

Is This How People React to Your Website?

What You Can Expect Today … Improvements you can start on right away Practical advice for every budget Make it easier for customers to find you online

and buy from you Broken down by:

Site tips Customer acquisition tips

About Your Speakers…

ModeratorAnita Campbell, FounderSmall Business Trendshttp://smallbiztrends.comTwitter: @Smallbiztrends

Guest ExpertJennifer Geh, Marketing ManagerThe Karcher Grouphttp://tkg.comTwitter: @OhioSEO

Poll

Question: Which of the following techniques has been most successful for you online?

Search engine optimization services (SEO) Search engine ads (e.g., Google AdWords) Company blog Online yellow pages, such as SuperPages.com Social media sites such as Facebook and Twitter Email marketing Online press releases Guest posting on 3rd party blogs; or article marketing Mobile marketing None – just getting started

Poll Results

10 tips to give a boost to your website and online

marketing …

Tells visitors why you’re better than the competition

Shows visitors that you’re reputable, customer-oriented, reliable, etc.

Provides opportunity to differentiate with personality & passion

Adds credibility to your business

Tip #1 – Create/Improve “About Us” Section

Things to include:Company historyWhy you’re better than the competitionCompany awards/accoladesCertificationsAssociationsEmployee bios (if applicable)Images (office, employees, signage, etc)Message from the president/ownerValues/mission statement

Tip #1 – Create/Improve “About Us” Section

Tip #1 – Create/Improve “About Us” Section

Tip #1 – Create/Improve “About Us” Section

Tip #2 – Update Content

Why is Fresh Content Important?

Helps build authority for your site Increases frequency of search engine spidering Increases return visitors Engages users on your site Makes your site more linkable

Tip #2 – Update Content

How to Add Updated Content

Add press releases and news articles Embed Twitter or blog feed(s) Add current informative articles Implement “tips of the day”

Tip #2 – Update Content

Tip #3 – Add Testimonials & Case Studies to Your Website

Their Importance…

Establishes high-quality reputation Instills confidence in your product/service Lends credibility to your business Establishes history of satisfied customers Shows experience and track record

Tip #3 – Add Testimonials & Case Studies to Your Website

Tip #4 – Incorporate Conversions

Make a purchase Contact you online Fill out a quote request Submit a free consultation form Download a PDF or white paper Sign-up for your newsletter Pick up the phone & call Get directions & visit your store

Do you want your website visitors to:

Tip #4 – Incorporate Conversions

Tip #4 – Incorporate Conversions

Tip #4 – Incorporate Conversions

Do’s & Don’ts for conversion call-outs:

Do put it “above the fold” Do match the rest of the website Don’t overpower the page’s message/theme Don’t put too many conversions on the page Don’t ask too much information if using a form

Tip #5 – Make Contact Information Easy to Find

Why Obvious Contact Information:

Makes it easy for visitors to contact you Helps establish company is reputable Instills confidence in company Makes it easier for visitors to find your

physical location Increases local optimization opportunities

Tip #5 – Make Contact Information Easy to Find

Tip #6 – Implement a Search Engine Optimization Strategy

SEO Can… Increase online presence in search engines Increase traffic to your website Increase the number of qualified

conversions from your website Increase your local presence Increase your online visibility

Tip #6 – Implement a Search Engine Optimization Strategy

Getting Started with SEO

Request a website analysis from SEM company Bring an experienced Search Engine Marketer

in-house Research & hire a reputable SEM firm to handle

your website’s SEM Learn the SEO basics (webinars, seminars, etc)

Tip #7 – Capitalize on Email Marketing

Tips to Increase Your Email List

Include a checkbox to subscribe within your website contact form(s)

Add downloadable content to your website that requests contact info before downloading

Include “sign up” conversions throughout the website, particularly in your news section

Build a list of your current customers/clients

Tip #7 – Capitalize on Email Marketing

Tip #8 – Use Custom Landing Pages

Applies to all types of marketing campaigns:

email marketing, pay per click, direct mail, banner advertising, etc.

always use a unique landing page

Tip #8 – Use Custom Landing Pages

Importance of a Unique Landing Page

1. It takes users right to the content they’re interested in2. It allows you to tailor your message, tone, etc. based on

the copy that drove the click3. It can provide an opportunity to “sell” your

services/products/company

**the homepage could be a good landing page; however, most often its best to drive targeted traffic

to a specific page just for them**

Tip #8 – Use Custom Landing Pages

Landing Page Creation Tips

Provide conversion option(s) above the fold Match the creative from the copy that drove the click Minimize distractions Utilize bullet points & short paragraphs Re-enforce credibility Keep the message constant, but not redundant Include promotions or offers TEST to see what works & what doesn’t

Tip #8 – Use Custom Landing Pages

Tip #9 – Jump Into Social Media

Tip #9 – Jump Into Social MediaWhere to Get Started… Blog: secure a domain or create a section on

your website & start writing Twitter: secure your company name and start

connecting with your market Facebook: create a group or fan page LinkedIn: create a company profile page or join

an industry-specific group YouTube: secure your company name; post

videos if you have them

Tip #10 – Distribute ContentIncrease your online presence by

distributing content on the web:

Press Releases White Papers Articles Case Studies Products Videos Images

Questions?

Thank you!

Anita Campbellhttp://smallbiztrends.com Twitter: @smallbiztrends

~Jennifer Geh

http://tkg.comTwitter: @OhioSEO