20 February 2014

Leveraging LinkedIn to Bolster Recruiting Efforts

Webinar

Meet Terry!

Senior Relationship Manager, LinkedIn

277M+Members Worldwide

187 M+Monthly Unique Visitors

+2 NewMembers Per Second

3

2M+INDONESIA

2M+PHILIPPINES

1M+MALAYSIA

1M+SINGAPORE

1M+SAUDI ARABIA

16M+BRAZIL

93M+UNITED STATES OF AMERICA

9M+CANADA

24M+INDIA

5M+AUSTRALIA

1M+NEW ZEALAND

3M+SOUTH AFRICA

1M+UNITED ARAB EMIRATES

13M+UNITED KINGDOM

7M+FRANCE

6M+ITALY

1M+BELGIUM

1M+DENMARK

2M+TURKEY

4M+NETHERLANDS

1M+SWEDEN

5M+SPAIN

LinkedIn: A Global Pool of Talent

To Connect the World’s Professionals to Make Them More Productive and Successful

Our Mission

Create economic opportunity for every professional

Our Vision

LinkedIn Rockstars

Most Popular Most Endorsed

Earliest Adopter Most Connected

GeorgettaNicol

StephenHastings

CourtneyCasey

TomSchierholz

Why Members Come to LinkedIn

Your Professional Identity of Record

• Grow your network• Share status updates• Complete Company Page• Join groups• Follow University Pages• Influencer Posts

I Have my Profile, Now What?

What Are University Pages?

LinkedIn Pulse

• Over 2 billion updates are seen weekly across LinkedIn. • Content gets 6x more engagement than jobs. • 33% of LinkedIn traffic comes from mobile devices.

Followers can be marketed to wherever they are. • 71% of members will follow a company for jobs. • 78% of company followers are more likely to respond to

an InMail. • Followers are 2.5x more likely to recommend your

business. • THEY ARE FREE!!!!!

Your Company Page and Why Followers Matter

• Think like a journalist• Always include a clear call to action, like

a link• Ask thoughtful questions to involve your

audience• Always include an image or other rich

media• Post Youtube videos to encourage

sharing• Develop content that is “snackable” and

valuable• Avoid hypertargeting• Engage with members through

comments• Don’t be tied to just the work week

The Art of the Status Update

Reach the BEST Candidates, Not Just the Active Ones

>80 %

277M+

<20%

members

• Attorneys• Paralegal• Legal Administrator• Law Clerk• Legal Secretary• Accountant• Law Student/JD Candidate

• 4,806,454• 435,159• 11,014• 180,645• 118,743• 7,565,907• 79,369

Who is on LinkedIn?

There Are Fundamental Differences BetweenActive and Passive Candidates

Passive CandidatesPassive Candidates

- Do not have a current resume- May listen to opportunities- Do not respond to “apply now”- Interested in networking- May be a fit for future openings

- Do not have a current resume- May listen to opportunities- Do not respond to “apply now”- Interested in networking- May be a fit for future openings

Active CandidatesActive Candidates

- Will apply to ATS- Listen to opportunities- Respond quickly- Seek information- May have interviewed

- Will apply to ATS- Listen to opportunities- Respond quickly- Seek information- May have interviewed

LinkedIn Recruiter Fills the Gap

The old way: Traditional Boards• Post and pray• Active candidates only• REACTIVE

Low qualityTime intensive

The LinkedIn Network• Passive & active candidates• Build talent pipelines• PROACTIVE

High qualityTime savings

Turning Your Employees into Brand Ambassadors

More Than Just a Page, Your Employer Value

Proposition

The Impact of Branding Campaigns

Since implementing the branding solution on LinkedIn, One North has seen a 65% increase in followers over a 2 month span.

• Complete your profile– Include rich media, “what do you do?”, volunteer work, and education

• Join groups and participate• Complete your company page and share updates• Follow your alma mater and other relevant universities• Nail the basics then think about taking your LinkedIn

presence to the next level

Key Takeaways

Thank You!