How To Use Email Marketing To Boost Your Social Media Marketing Efforts

  • Published on

  • View

  • Download

Embed Size (px)


Check out the slides from our webinar on August 22, 2012 with Mad Mimi where we discussed the process, strategy, and benefits behind synching your Facebook marketing with your email marketing efforts.


  • 1.How To Use Email Marketing To Boost YourSocial Media Marketing Efforts @GroSocial | @MadMimi

2. Introductionswho the heck is? Founded in 2010 Creator of social media marketing software Seasoned Social Media Marketers Located in Orem, Utah @GroSocial | @MadMimi 3. The GroSocial Platform@GroSocial | @MadMimi 4. The GroSocial Platform@GroSocial | @MadMimi 5. The GroSocial Platform@GroSocial | @MadMimi 6. The GroSocial Platform@GroSocial | @MadMimi 7. The GroSocial Platform@GroSocial | @MadMimi 8. Introductionswho is ? Simple. Lovely. Email Newsletters. Email marketing geniuses Trusted and used by these guys@GroSocial | @MadMimi 9. A Look At Mad Mimi @GroSocial | @MadMimi 10. A Look At Mad Mimi Choose from tons of pre-designed themes Customize the layout the way you want it @GroSocial | @MadMimi 11. A Look At Mad Mimi Click here to upload or add new contactsClick here to start anew list @GroSocial | @MadMimi 12. Todays Agenda How to setup a Facebook promotion How to sync it with your email marketing What emails (and when) to send to entrants What metrics to keep your eye on How to use new data for future promotions How to use new data for addtl marketing campaigns @GroSocial | @MadMimi 13. Facebook Promos Yes, they really do work!we have proof...lots of it! Your fans/potential customers expect it from youits the #1 reason why consumers interact with brands on Facebook. Your competition is stiff!friends, family, photos, games/apps, etc. Theyre fun and memorableover 95% of interactions take place in the News Feed.@GroSocial | @MadMimi 14. Facebook Promos Photo Contests Video Contests Sweepstakes Coupons Like-gates@GroSocial | @MadMimi 15. Facebook Promos Start with a sweepstakes app TIP: play onMadness, Olympics, Local SportsBatman, Marchtrends and seasonalityTeams, Local Events, Back-to-School, Summer,Christmas, etc. Giveaway the most universallyinteresting item possible 16. Facebook Promos Like Enter an email address Share with friends you can incentivize)(you cant require, but 17. Mad Mimi SetupClick here andyoull get this @GroSocial | @MadMimi 18. Mad Mimi SetupThen dragand dropthis widgeton to yourtab canvasAnd copyand pasteyour embedcode here@GroSocial | @MadMimi 19. Your promo is live! what? @GroSocial | @MadMimi 20. Facebook Updates Remind your fans DAILY during the promo period Consider a promoted post or two Your fans and new visitors need to see it Increases viral sharing@GroSocial | @MadMimi 21. Traffic Email Dear {NAME}, In case you didnt know already, {COMPANY NAME} is now/has been using Facebook to share offers, coupons, promotions, and other exclusive deals with our social media fans and followers. Are you a fan yet? If not, let me give you the top 5 reasons why you should! 1. To win cool prizes (were giving away a {ITEM} in a couple weeks!) 2. To show us some love 3. To get immediate {COMPANY NAME} news and updates 4. To share your ideas, make recommendations, and ask questions 5. To help us build the most social {BUSINESS TYPE} on Facebook Check out our {ITEM} Giveaway on Facebook and enter to win today! {SIGNATURE}@GroSocial | @MadMimi 22. Thank You EmailDear {NAME},Thank you for liking us on Facebook and entering into our iPadgiveaway! We REALLY want you to win...which is why were going tolet you in on a little secret...We give you three additional entries per time that you share. Comeback daily to share and get additional entries.Heres a link to our Facebook Page in case you need it: {LINK}.Thanks and good luck!{SIGNATURE}@GroSocial | @MadMimi 23. Reminder EmailDear {NAME},Thanks again for entering our {ITEM} Giveaway on Facebook. As youalready know, the promotion is coming to a close and were gettingready to pick a winner.We have some good news...youre still in the running!To ensure that youve given yourself the best chance of winning, visitour Facebook Page and click on the Share with friends button to get ahandful of additional entries before the promotion ends. Well give youthree entries per time that you share.Heres a link to our Facebook Page in case you need it: {LINK}.Good luck and happy sharing!{SIGNATURE}@GroSocial | @MadMimi 24. Metrics to watch for Sharing Entries per day Email open rates/clicks@GroSocial | @MadMimi 25. Announcing a winner Dont do it via status updates Dont do it on a tab Website or email promotion guidelines)(per Facebooks official@GroSocial | @MadMimi 26. What to do next? Youve got some valuable data now! Launch30 days contest/promowithin another Follow the same steps@GroSocial | @MadMimi 27. Some other benefits Your email list got bigger Your Facebook presence got bigger Your marketing channels got bigger @GroSocial | @MadMimi 28. Need some help? i d Mim ay Maomersp99t cus $3@GroSocial | @MadMimi 29. Not using Mad Mimi? | @MadMimi 30. Questions?@GroSocial | @MadMimi