Market yourself careert ransition_part2

The Chazin Group The Chazin Group

www.quintcareers.com/transferable_skills_set.html

Your Transferrable Skills

• Communication• Human Relations• Research & Planning• Organization, Management, Leadership• Work Survival

The Chazin Group The Chazin Group5 Basic Skill Areas

• Paralegals• Home Healthcare & Nursing• Risk Management• Green Initiatives• The Government• Business Continuity• Security• Sports Management

The Chazin Group The Chazin GroupGo Where the Jobs Are

Ready to Completely CHANGE Your Resume?

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• What USELESS Folly• The “10-15 Second10-15 Second” Rule• Customize for Each Job• Success Stories• Highlight Your Experience

• The C.A.R ApproachThe C.A.R Approach• Customize By Job and/or Industry

The Chazin Group The Chazin GroupResumes That Get Read

7 Success Stories

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• Can It Be Scanned?• As Long As It Needs To Be• Make It About Employer Needs• Separate Yourself From Other Candidates• Show How Will Employers Make Money by

Hiring You• Use LOTS of Buzzwords• Use Numbers to Build a Compelling Story

The Chazin Group The Chazin GroupResumes that Get Read

The Chazin Group The Chazin Group

Value PropositionValue Proposition

Value Proposition as Billboard

The Chazin Group The Chazin GroupGive An Overview for EACH Job

Highlight Success Stories

Tell Your Success Stories

The Chazin Group The Chazin GroupTell a Story Using #s

UNCONVENTIONAL Cover Letters

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• OPEN: How About A Headline?• Target With Research• Address Their Needs• You Are a Set of “Solutions”• Canned Letters Get Canned – Be

Unconventional!• CLOSE: I Will Call You…Then Do It!

The Chazin Group The Chazin GroupCover Letters That Get Calls

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• Let’s Play Whack-a-MoleWhack-a-Mole• Ask the Best Companies in industries

you want to work in who THEY use• Limit to No More Than 3-4• Provide Your Marketing Plan• Leverage Against Each Other• Kennedy Information “Red Book”of Recruiters

The Chazin Group The Chazin GroupUse Recruiting Firms

– Talent Shortage Growing Rapidly• College graduates incapable of performing the work

before them• Baby Boomers Soon to Retire in Masses

– Becoming an Employer of Choice– Tons of Job Seekers…Meet Hiring Freezes– Measurable Training & Development– Develop & Implement Acquisition/Retention Strategies

Want a Seat at Management Table

The Chazin Group The Chazin GroupEnter the Mind of HR

• Temporary Work/Consulting• Placement Agencies• Freelance / Contract Work• Websites:

– Sologig– Flipdog– Allfreelance– E-lance– VirtualVocations– PeoplePerHour

The Chazin Group The Chazin GroupContract Work Is A Viable Option

• Research Participating Firms• Perfect Your Elevator Speech• Resumes, Marketing Plans & Bios• Dress to IMPRESS!• Focus On Your Industry

The Chazin Group The Chazin GroupHow To Work a Job Fair

Your Brand Goes Networking

Your Brand Goes Networking

The 5-2-1 Goal

Your Brand Goes Networking

The 5-2-1 Goal:5 SECONDS2 MINUTES

1 HOUR

•Develop a Networking PLANPLAN Profile of your immediate boss Relevant Industry Associations Key Industry networking groups Industry Websites Include contact tracking form

The Chazin Group The Chazin GroupCultivate a Lifeline

•Networking Is Reaching Out To: Family; Friends of Family; Friends of

Friends; Friends of Friends of Friends! It’s Not Who YOU Know But Who Knows

YOU Keep a Tracking Form:

Name & Organization Tel. # Email Who They Referred You To Comments

The Chazin Group The Chazin GroupCultivate a Lifeline

•Networking = GET OUT THERE! BNI FENG, MENG, etc. Toastmasters Industry Associations Chambers of Commerce Business Development Centers Small Business Administration

The Chazin Group The Chazin GroupCultivate a Lifeline

The Chazin Group The Chazin GroupManage Your Pipeline

FirstName

LastName

JobTitle

Organization Industry Address City State Zip Tel

The Chazin Group The Chazin GroupManage Your Pipeline

EmailREFERRAL

(Who did they refer to you)

COMMENTS (Outcomes of conversations

)

FOLLOW UP (Is there any

action required on your/their

part)

Website

Professional

Affiliations

SpokeWith on?

Follow Up Date?

Help othersThe Chazin Group The Chazin Group

Online & Offline:2 Worlds Collide

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Leverage Social Media to its FULL Advantage

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The Chazin Group The Chazin GroupBuild a Solid Foundation

Cultivate a Lifeline

• Networking: The PASSIVEPASSIVE Approach Social Networking:

Face BookFace Book TwitterTwitter UNYK LinkedInLinkedIn MeetUp.comMeetUp.com StumbleUpon FourSquare Digg MySpace Delicious

The Chazin Group The Chazin GroupLeverage Social Media

Why Start With LinkedIn

The Chazin Group The Chazin Group Establish Your Brand Online

The Chazin Group The Chazin Group Establish Your Brand Online

The Chazin Group The Chazin GroupStart With LinkedIn

The Chazin Group The Chazin GroupLeverage Social Media

The Chazin Group The Chazin GroupBegin With Linked in

The Chazin Group The Chazin GroupYour Summary Matters ALOT

The Chazin Group The Chazin GroupRecommendations MATTER!!!

Next Up…

The Chazin Group The Chazin Group Establish a Brand Online

The Chazin Group The Chazin GroupLeverage Your Twitter Account

The Chazin Group The Chazin GroupA Compelling Profile

U.S.P

The Chazin Group The Chazin GroupTweet Basics

Reference others

Shareinformation

140 Character Limit

The Chazin Group The Chazin Group### Hash Tags

BuildBuildYourYour

Brand!Brand!

The Chazin Group The Chazin GroupWho To Follow

The Chazin Group The Chazin GroupTwitter’s Blog

The Chazin Group The Chazin GroupTwitter’s Blog

…and then

there’s

The Chazin Group The Chazin Group Establish a Brand Online

The Chazin Group The Chazin GroupFacebook Professional Account

The Chazin Group The Chazin GroupBlogging Builds Thought Leadership

The Chazin Group The Chazin GroupFacebook Professional Account

Link to your blog

The Chazin Group The Chazin GroupFacebook Fan Page

The Chazin Group The Chazin GroupAsk Your Friends a Question

The Chazin Group The Chazin GroupAsk Your Friends a Question

• Check your privacy settings, limit the people with complete access to your information.

• “LIKELIKE” the employers you are interested in working for.

• Consider discussing controversial topics with friends via email, rather than writing on their walls.

• Include volunteer jobs, sports, or other positive interests in your profile.

• Remove any photos, links, or other content that could negatively impact the impression you make on employers.

The Chazin Group The Chazin Group TIPSTIPS

The Chazin Group The Chazin Group Meet Through Meetup

56

The Chazin Group The Chazin Group

The Chazin Group The Chazin GroupMeet Through Meetup

The Chazin Group The Chazin GroupJoin Meetup

The Chazin Group The Chazin GroupJoin Groups

Online User Communities

• Can be established quickly.• Used to build stronger customer relationships.• Good for building customer awareness and

encouraging exploration and commitment.

Online Communities

Which online Which online communities do you communities do you

spend time in?spend time in?

FOR DISCUSSIONFOR DISCUSSION

The Chazin Group The Chazin Group Bring It All Together

The Chazin Group The Chazin Group Join Relevant Groups

The Chazin Group The Chazin Group

The Chazin Group The Chazin Group

The Chazin Group The Chazin Group

The Chazin Group The Chazin Group

The Chazin Group The Chazin Group Introduce Yourself Online

The Chazin Group The Chazin Group Tweet Your Upcoming Events

The Chazin Group The Chazin Group Announce on Facebook

The Chazin Group The Chazin Group Meet Them At Events

The Chazin Group The Chazin GroupMonitor Your EvolvingEvolving BRAND

The Chazin Group The Chazin GroupLeverage Social Media

The Chazin Group The Chazin GroupWatch Your Brand Grow (Online)

The Chazin Group The Chazin GroupMonitor Your EvolvingEvolving BRAND

The Chazin Group The Chazin Group

The “InformationalInformational”” Interview

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•The Informational Interview: Understand What People Do What They Enjoy Most/Least How They Got Into the Industry Great Networking Source Fine Tune Your Selling Skills DON’T Ask For a Job!

The Chazin Group The Chazin GroupThe Informational Interview

•The Informational Interview: DO Ask For Referrals! Ask what they read to stay current Who in their company/organization is

a “shining light” (rising star) Send Thank You Immediately

The Chazin Group The Chazin GroupThe Informational Interview

Know Your Worth

Place a “VALUEVALUE”on Your Brand

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• Research An Appropriate Salary Range: Numerous Resources Exist Online:

SalaryCalculator.com Salary.com JobStar.org EcompOnline.com SalaryExpert.com Payscale.com/salary-calculator

By Industry Experience Level Geography Bureau of Labor Statistics Anecdotal (Through Your Networking)

The Chazin Group The Chazin GroupKnow Your Worth

The Chazin Group The Chazin GroupKnow Your Worth

The Chazin Group The Chazin GroupKnow Your Worth

The Chazin Group The Chazin GroupKnow Your Worth

The Interview Process

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Interviewing• Interviewer Is NOT an Expert, so…• YOU Control the Process• Get Ready…The Curtain’s Up• Focus On…EVERYTHING!• An Aptitude Test Might Be Given• Rehearse Your Core Competencies• Apply The ‘Mirroring’ Technique• 1:to:11:to:1 Versus 1:to:Many1:to:Many

The Chazin Group The Chazin GroupInterviewing For Success

Interviewing• Know Your Interviewer So You Can…• Interview the Interviewer• Salesmanship in Print• Ask For The Sale• Understand The Follow-Up Process• Video/audiotape your practice

• Practice, Practice, Practice

The Chazin Group The Chazin GroupInterviewing For Success

Interviewing Questions

• Some Examples of AWFUL Questions:– Tell Me About Yourself– What Are Your Strengths/Greatest Weakness?– Where do you see yourself in the future?– What would your boss say about you?– Why did you leave your last job?

• For each question add to the end of it: ”As it applies to my ability to do this job!”

• Relate their questions to your interests, strengths and accomplishments

The Chazin Group The Chazin GroupInterviewing For Success

Interviewing Questions

• What you SHOULDSHOULD ask them:– When we have my first review how will you gauge

success?– What are the most crucial 3 or 4 attributes of the

ideal candidate you are seeking for this opportunity?

– What problems keep you up at night?– What have been the qualities/characteristics of

people you have worked most effectively with?– What happened to the person doing the position

most recently?

The Chazin Group The Chazin GroupInterviewing For Success

Can You Spot a TREND in These Questions?

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The Chazin Group The Chazin Group

“Taxes have risen; our ability to pay has fallen; government of all kinds is faced by serious curtailment of income; the savings of many years in thousands of families are gone. More important, a host of unemployed

citizens face the grim problem of existence, and an equally great number toil with little return. Only a foolish optimist can deny the dark

realities of the moment.”

“Happiness lies in the joy of achievement, in the thrill of creative effort. The joy and moral stimulation of work no longer must be forgotten in the mad chase of…profits. These dark days will be worth all they cost us if they teach us that our true destiny is not to be ministered unto but to

minister to Ourselves and to our fellow men.”

“Our greatest primary task is to put people to work. This is no unsolvable problem if we face it wisely and courageously.”

A Little Perspective on Today…

The Chazin Group The Chazin Group

First Inaugural Address. March 4, 1933

Ethan’s Book

$15$15

95

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