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The 2nd part of a program on Career Transition through personal branding by Ethan Chazin, the compassionate coach
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The Chazin Group The Chazin Group
www.quintcareers.com/transferable_skills_set.html
Your Transferrable Skills
• Communication• Human Relations• Research & Planning• Organization, Management, Leadership• Work Survival
The Chazin Group The Chazin Group5 Basic Skill Areas
• Paralegals• Home Healthcare & Nursing• Risk Management• Green Initiatives• The Government• Business Continuity• Security• Sports Management
The Chazin Group The Chazin GroupGo Where the Jobs Are
Ready to Completely CHANGE Your Resume?
The Chazin Group The Chazin Group
• What USELESS Folly• The “10-15 Second10-15 Second” Rule• Customize for Each Job• Success Stories• Highlight Your Experience
• The C.A.R ApproachThe C.A.R Approach• Customize By Job and/or Industry
The Chazin Group The Chazin GroupResumes That Get Read
7 Success Stories
The Chazin Group The Chazin Group
• Can It Be Scanned?• As Long As It Needs To Be• Make It About Employer Needs• Separate Yourself From Other Candidates• Show How Will Employers Make Money by
Hiring You• Use LOTS of Buzzwords• Use Numbers to Build a Compelling Story
The Chazin Group The Chazin GroupResumes that Get Read
The Chazin Group The Chazin Group
Value PropositionValue Proposition
Value Proposition as Billboard
The Chazin Group The Chazin GroupGive An Overview for EACH Job
Highlight Success Stories
Tell Your Success Stories
The Chazin Group The Chazin GroupTell a Story Using #s
UNCONVENTIONAL Cover Letters
The Chazin Group The Chazin Group
• OPEN: How About A Headline?• Target With Research• Address Their Needs• You Are a Set of “Solutions”• Canned Letters Get Canned – Be
Unconventional!• CLOSE: I Will Call You…Then Do It!
The Chazin Group The Chazin GroupCover Letters That Get Calls
The Chazin Group The Chazin Group
• Let’s Play Whack-a-MoleWhack-a-Mole• Ask the Best Companies in industries
you want to work in who THEY use• Limit to No More Than 3-4• Provide Your Marketing Plan• Leverage Against Each Other• Kennedy Information “Red Book”of Recruiters
The Chazin Group The Chazin GroupUse Recruiting Firms
– Talent Shortage Growing Rapidly• College graduates incapable of performing the work
before them• Baby Boomers Soon to Retire in Masses
– Becoming an Employer of Choice– Tons of Job Seekers…Meet Hiring Freezes– Measurable Training & Development– Develop & Implement Acquisition/Retention Strategies
Want a Seat at Management Table
The Chazin Group The Chazin GroupEnter the Mind of HR
• Temporary Work/Consulting• Placement Agencies• Freelance / Contract Work• Websites:
– Sologig– Flipdog– Allfreelance– E-lance– VirtualVocations– PeoplePerHour
The Chazin Group The Chazin GroupContract Work Is A Viable Option
• Research Participating Firms• Perfect Your Elevator Speech• Resumes, Marketing Plans & Bios• Dress to IMPRESS!• Focus On Your Industry
The Chazin Group The Chazin GroupHow To Work a Job Fair
Your Brand Goes Networking
Your Brand Goes Networking
The 5-2-1 Goal
Your Brand Goes Networking
The 5-2-1 Goal:5 SECONDS2 MINUTES
1 HOUR
•Develop a Networking PLANPLAN Profile of your immediate boss Relevant Industry Associations Key Industry networking groups Industry Websites Include contact tracking form
The Chazin Group The Chazin GroupCultivate a Lifeline
•Networking Is Reaching Out To: Family; Friends of Family; Friends of
Friends; Friends of Friends of Friends! It’s Not Who YOU Know But Who Knows
YOU Keep a Tracking Form:
Name & Organization Tel. # Email Who They Referred You To Comments
The Chazin Group The Chazin GroupCultivate a Lifeline
•Networking = GET OUT THERE! BNI FENG, MENG, etc. Toastmasters Industry Associations Chambers of Commerce Business Development Centers Small Business Administration
The Chazin Group The Chazin GroupCultivate a Lifeline
The Chazin Group The Chazin GroupManage Your Pipeline
FirstName
LastName
JobTitle
Organization Industry Address City State Zip Tel
The Chazin Group The Chazin GroupManage Your Pipeline
EmailREFERRAL
(Who did they refer to you)
COMMENTS (Outcomes of conversations
)
FOLLOW UP (Is there any
action required on your/their
part)
Website
Professional
Affiliations
SpokeWith on?
Follow Up Date?
Help othersThe Chazin Group The Chazin Group
Online & Offline:2 Worlds Collide
The Chazin Group The Chazin Group
Leverage Social Media to its FULL Advantage
The Chazin Group The Chazin Group
The Chazin Group The Chazin GroupBuild a Solid Foundation
Cultivate a Lifeline
• Networking: The PASSIVEPASSIVE Approach Social Networking:
Face BookFace Book TwitterTwitter UNYK LinkedInLinkedIn MeetUp.comMeetUp.com StumbleUpon FourSquare Digg MySpace Delicious
The Chazin Group The Chazin GroupLeverage Social Media
Why Start With LinkedIn
The Chazin Group The Chazin Group Establish Your Brand Online
The Chazin Group The Chazin Group Establish Your Brand Online
The Chazin Group The Chazin GroupStart With LinkedIn
The Chazin Group The Chazin GroupLeverage Social Media
The Chazin Group The Chazin GroupBegin With Linked in
The Chazin Group The Chazin GroupYour Summary Matters ALOT
The Chazin Group The Chazin GroupRecommendations MATTER!!!
Next Up…
The Chazin Group The Chazin Group Establish a Brand Online
The Chazin Group The Chazin GroupLeverage Your Twitter Account
The Chazin Group The Chazin GroupA Compelling Profile
U.S.P
The Chazin Group The Chazin GroupTweet Basics
Reference others
Shareinformation
140 Character Limit
The Chazin Group The Chazin Group### Hash Tags
BuildBuildYourYour
Brand!Brand!
The Chazin Group The Chazin GroupWho To Follow
The Chazin Group The Chazin GroupTwitter’s Blog
The Chazin Group The Chazin GroupTwitter’s Blog
…and then
there’s
The Chazin Group The Chazin Group Establish a Brand Online
The Chazin Group The Chazin GroupFacebook Professional Account
The Chazin Group The Chazin GroupBlogging Builds Thought Leadership
The Chazin Group The Chazin GroupFacebook Professional Account
Link to your blog
The Chazin Group The Chazin GroupFacebook Fan Page
The Chazin Group The Chazin GroupAsk Your Friends a Question
The Chazin Group The Chazin GroupAsk Your Friends a Question
• Check your privacy settings, limit the people with complete access to your information.
• “LIKELIKE” the employers you are interested in working for.
• Consider discussing controversial topics with friends via email, rather than writing on their walls.
• Include volunteer jobs, sports, or other positive interests in your profile.
• Remove any photos, links, or other content that could negatively impact the impression you make on employers.
The Chazin Group The Chazin Group TIPSTIPS
The Chazin Group The Chazin Group Meet Through Meetup
56
The Chazin Group The Chazin Group
The Chazin Group The Chazin GroupMeet Through Meetup
The Chazin Group The Chazin GroupJoin Meetup
The Chazin Group The Chazin GroupJoin Groups
Online User Communities
• Can be established quickly.• Used to build stronger customer relationships.• Good for building customer awareness and
encouraging exploration and commitment.
Online Communities
Which online Which online communities do you communities do you
spend time in?spend time in?
FOR DISCUSSIONFOR DISCUSSION
The Chazin Group The Chazin Group Bring It All Together
The Chazin Group The Chazin Group Join Relevant Groups
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group Introduce Yourself Online
The Chazin Group The Chazin Group Tweet Your Upcoming Events
The Chazin Group The Chazin Group Announce on Facebook
The Chazin Group The Chazin Group Meet Them At Events
The Chazin Group The Chazin GroupMonitor Your EvolvingEvolving BRAND
The Chazin Group The Chazin GroupLeverage Social Media
The Chazin Group The Chazin GroupWatch Your Brand Grow (Online)
The Chazin Group The Chazin GroupMonitor Your EvolvingEvolving BRAND
The Chazin Group The Chazin Group
The “InformationalInformational”” Interview
The Chazin Group The Chazin Group
•The Informational Interview: Understand What People Do What They Enjoy Most/Least How They Got Into the Industry Great Networking Source Fine Tune Your Selling Skills DON’T Ask For a Job!
The Chazin Group The Chazin GroupThe Informational Interview
•The Informational Interview: DO Ask For Referrals! Ask what they read to stay current Who in their company/organization is
a “shining light” (rising star) Send Thank You Immediately
The Chazin Group The Chazin GroupThe Informational Interview
Know Your Worth
Place a “VALUEVALUE”on Your Brand
The Chazin Group The Chazin Group
• Research An Appropriate Salary Range: Numerous Resources Exist Online:
SalaryCalculator.com Salary.com JobStar.org EcompOnline.com SalaryExpert.com Payscale.com/salary-calculator
By Industry Experience Level Geography Bureau of Labor Statistics Anecdotal (Through Your Networking)
The Chazin Group The Chazin GroupKnow Your Worth
The Chazin Group The Chazin GroupKnow Your Worth
The Chazin Group The Chazin GroupKnow Your Worth
The Chazin Group The Chazin GroupKnow Your Worth
The Interview Process
The Chazin Group The Chazin Group
Interviewing• Interviewer Is NOT an Expert, so…• YOU Control the Process• Get Ready…The Curtain’s Up• Focus On…EVERYTHING!• An Aptitude Test Might Be Given• Rehearse Your Core Competencies• Apply The ‘Mirroring’ Technique• 1:to:11:to:1 Versus 1:to:Many1:to:Many
The Chazin Group The Chazin GroupInterviewing For Success
Interviewing• Know Your Interviewer So You Can…• Interview the Interviewer• Salesmanship in Print• Ask For The Sale• Understand The Follow-Up Process• Video/audiotape your practice
• Practice, Practice, Practice
The Chazin Group The Chazin GroupInterviewing For Success
Interviewing Questions
• Some Examples of AWFUL Questions:– Tell Me About Yourself– What Are Your Strengths/Greatest Weakness?– Where do you see yourself in the future?– What would your boss say about you?– Why did you leave your last job?
• For each question add to the end of it: ”As it applies to my ability to do this job!”
• Relate their questions to your interests, strengths and accomplishments
The Chazin Group The Chazin GroupInterviewing For Success
Interviewing Questions
• What you SHOULDSHOULD ask them:– When we have my first review how will you gauge
success?– What are the most crucial 3 or 4 attributes of the
ideal candidate you are seeking for this opportunity?
– What problems keep you up at night?– What have been the qualities/characteristics of
people you have worked most effectively with?– What happened to the person doing the position
most recently?
The Chazin Group The Chazin GroupInterviewing For Success
Can You Spot a TREND in These Questions?
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
“Taxes have risen; our ability to pay has fallen; government of all kinds is faced by serious curtailment of income; the savings of many years in thousands of families are gone. More important, a host of unemployed
citizens face the grim problem of existence, and an equally great number toil with little return. Only a foolish optimist can deny the dark
realities of the moment.”
“Happiness lies in the joy of achievement, in the thrill of creative effort. The joy and moral stimulation of work no longer must be forgotten in the mad chase of…profits. These dark days will be worth all they cost us if they teach us that our true destiny is not to be ministered unto but to
minister to Ourselves and to our fellow men.”
“Our greatest primary task is to put people to work. This is no unsolvable problem if we face it wisely and courageously.”
A Little Perspective on Today…
The Chazin Group The Chazin Group
First Inaugural Address. March 4, 1933
Ethan’s Book
$15$15
95
The Chazin Group The Chazin Group