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A guide for student journalists on how to use their own Web sites and social networks to build their personal brands
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How to
marketyourself
on tHe web
get a job offerrecruiters can see your portfolio anytime tHey please
build your networkknow tHat wHole ‘it’s not wHat you know but wHo you know’ saying? it Holds true online, too
learn new skillsif you’re complaining tHat tHe j-scHool doesn’t teacH you sucH-and-sucH, learn it on your own
wHy?
How?use your real name
ditcH any nickname you’ve used in 8tH grade
be consistent and professionalcolor scHemes, profile pictures, etc.
get your own siteis yourname.com available? buy it!
use social networking sitescontribute to tHe conversation
read and comment like crazygoogle reader sHould be your best friend
byline = brand**cHristopHer wink’s line. not mine.
your google searcH is your business card.
– mindy mcadams
for example:
consistencyin a glance, i sHould recognize your signature marks
color scHemelogotaglineetc.
once you Have one, it goes wHerever you go
blogtwitterlinkedinotHer social networks
for example
for example
for example
professionalismstrike a balance
be professional but Have a personality
google your name. look at tHe results, and if you wouldn’t want a boss to see it, take it down
retHink wHo’s listening ‘cisco just offered me a job! now i have to weigh
the utility of a fatty paycheck against the daily commute to san jose and hating the work’
yourname.comtHink of it as an investment
migHt cost a few bucks, but Huge payoffs
put tHe basics onlineblogresumeclipsabout pagecontact infolinks to your profiles on social networks
be socialquit saying you don’t ‘get it’
... and just try it
network. network. networkpost links.answer questions.ask questions.sHare tips.
it’s not just networking for networking’s sake, eitHer
you’ll learn plenty wHile you’re at it
twitter 101wHat’s witH tHe @ signs?
tHey’re How to address someone
tweets vs. facebook statustHink about making tHem different.
before you startdon’t leave you page blank
wHat’s witH all tHe tiny.urls?wHat otHer tHings
perplex you?
read like crazyfill up your google reader
add rss feeds to it and scan it eacH morning
wHat sHould you read?any industry-related blog you like
How does tHis Help?know more about trends in tHe industryleave comments & get your name out
questionswHat else do you
want to know?